Advertising director vs advertising account executive

Differences between advertising director and advertising account executive duties and responsibilities

Advertising director example responsibilities.

• Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
• Maintain and update social media sites such as Facebook, Instagram, and Google.
• Develop and implement promotional campaigns for email, online advertising, SEO and direct mail.
• Implement internet advertising strategies through social media, blogs, Facebook and twitter among others.
• Direct a successful SEO and link-building campaign to increase the website's credibility and drive traffic with Google AdWords.
• Create new revenue generating events, online programs, and print products that help clients to generate a measurable ROI.
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Advertising account executive example responsibilities.

• Manage RFP responses for CPG and healthcare campaigns across various publishers (i.e.
• Manage the everyday activities of a team of 20- 30 account managers, paid search strategist and SEO specialists.
• Generate leads using a variety of sources, including the Internet, corporate CRM, industry publications and company publication library.
• Manage copywriting and spot production scheduling
• Manage and grow existing account list through maintaining agency relationships, increase ROI, and campaign optimization recommendations.
• Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.
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