Advertising director vs marketing & advertising manager

The differences between advertising directors and marketing & advertising managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an advertising director and a marketing & advertising manager. Additionally, an advertising director has an average salary of $116,829, which is higher than the $89,519 average annual salary of a marketing & advertising manager.

The top three skills for an advertising director include digital marketing, b2b marketing and SEO. The most important skills for a marketing & advertising manager are digital marketing, channel marketing, and marketing campaigns.

Advertising director vs marketing & advertising manager overview

	Advertising Director	Marketing & Advertising Manager
Yearly salary	$116,829	$89,519
Hourly rate	$56.17	$43.04
Growth rate	10%	10%
Number of jobs	16,270	85,446
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 74%
Average age	39	39
Years of experience	6	6

Advertising director vs marketing & advertising manager salary

Advertising directors and marketing & advertising managers have different pay scales, as shown below.

	Advertising Director	Marketing & Advertising Manager
Average salary	$116,829	$89,519
Salary range	Between $71,000 And $191,000	Between $60,000 And $131,000
Highest paying City	San Francisco, CA	Menlo Park, CA
Highest paying state	Nevada	California
Best paying company	Netflix	Meta
Best paying industry	Media	Real Estate

Differences between advertising director and marketing & advertising manager education

There are a few differences between an advertising director and a marketing & advertising manager in terms of educational background:

	Advertising Director	Marketing & Advertising Manager
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 74%
Most common major	Business	Business
Most common college	Northwestern University	Northwestern University

Advertising director vs marketing & advertising manager demographics

Here are the differences between advertising directors' and marketing & advertising managers' demographics:

	Advertising Director	Marketing & Advertising Manager
Average age	39	39
Gender ratio	Male, 52.7% Female, 47.3%	Male, 45.3% Female, 54.7%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%	Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.5% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between advertising director and marketing & advertising manager duties and responsibilities

Advertising director example responsibilities.

Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Maintain and update social media sites such as Facebook, Instagram, and Google.
Develop and implement promotional campaigns for email, online advertising, SEO and direct mail.
Implement internet advertising strategies through social media, blogs, Facebook and twitter among others.
Direct a successful SEO and link-building campaign to increase the website's credibility and drive traffic with Google AdWords.
Create new revenue generating events, online programs, and print products that help clients to generate a measurable ROI.

Marketing & advertising manager example responsibilities.

Manage day-to-day relationships with outside partners and agencies adhering to strict marketing budget for maximum effectiveness and ROI.
Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Major accomplishments include spear-heading European and Canadian online display, SEO, and SEM strategic programs.
Gather Facebook statistics from gym s profile.
Used Facebook as a form of social media to connect to current customers as well as attract a new clientele basis.
Implement project management software for accurate tracking of projects, procedures and files and potential capabilities for future work and ROI.

Advertising director vs marketing & advertising manager skills

Common advertising director skills

Digital Marketing, 28%
B2B Marketing, 13%
SEO, 3%
Account Executives, 3%
Graphic Design, 3%
Sales Reps, 2%

Common marketing & advertising manager skills

Digital Marketing, 25%
Channel Marketing, 8%
Marketing Campaigns, 8%
CRM, 5%
Marketing Analytics, 5%
Market Research, 4%

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Advertising Director
Advertising Director vs Marketing & Advertising Manager

Updated January 8, 2025

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