Advertising director vs sales and marketing manager

The differences between advertising directors and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising director, becoming a sales and marketing manager takes usually requires 8-10 years. Additionally, an advertising director has an average salary of $116,829, which is higher than the $81,953 average annual salary of a sales and marketing manager.

The top three skills for an advertising director include digital marketing, b2b marketing and SEO. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.

Advertising director vs sales and marketing manager overview

	Advertising Director	Sales And Marketing Manager
Yearly salary	$116,829	$81,953
Hourly rate	$56.17	$39.40
Growth rate	10%	10%
Number of jobs	16,270	151,042
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	6	10

Advertising director vs sales and marketing manager salary

Advertising directors and sales and marketing managers have different pay scales, as shown below.

	Advertising Director	Sales And Marketing Manager
Average salary	$116,829	$81,953
Salary range	Between $71,000 And $191,000	Between $43,000 And $154,000
Highest paying City	San Francisco, CA	Yonkers, NY
Highest paying state	Nevada	New York
Best paying company	Netflix	Meta
Best paying industry	Media	Technology

Differences between advertising director and sales and marketing manager education

There are a few differences between an advertising director and a sales and marketing manager in terms of educational background:

	Advertising Director	Sales And Marketing Manager
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	Northwestern University	University of Georgia

Advertising director vs sales and marketing manager demographics

Here are the differences between advertising directors' and sales and marketing managers' demographics:

	Advertising Director	Sales And Marketing Manager
Average age	39	39
Gender ratio	Male, 52.7% Female, 47.3%	Male, 59.8% Female, 40.2%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between advertising director and sales and marketing manager duties and responsibilities

Advertising director example responsibilities.

Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Maintain and update social media sites such as Facebook, Instagram, and Google.
Develop and implement promotional campaigns for email, online advertising, SEO and direct mail.
Implement internet advertising strategies through social media, blogs, Facebook and twitter among others.
Direct a successful SEO and link-building campaign to increase the website's credibility and drive traffic with Google AdWords.
Create new revenue generating events, online programs, and print products that help clients to generate a measurable ROI.

Sales and marketing manager example responsibilities.

Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
Review draft and submit RFP responses and manage follow-up communications.
Design marketing and advertising collateral, manage company website, SEO and social media
Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.

Advertising director vs sales and marketing manager skills

Common advertising director skills

Digital Marketing, 28%
B2B Marketing, 13%
SEO, 3%
Account Executives, 3%
Graphic Design, 3%
Sales Reps, 2%

Common sales and marketing manager skills

Customer Service, 13%
Digital Marketing, 10%
Customer Satisfaction, 8%
Product Development, 7%
B2C, 7%
Sales Process, 6%

Advertising Director vs. similar jobs

Advertising Director related careers

Advertising Director related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Advertising Director
Advertising Director vs Sales And Marketing Manager

Updated January 8, 2025

Browse executive management jobs