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The best certifications for an advertising director are Certified Advertising Specialist (CAS), Professional Certified Marketer (PCM), and Certified Sales Professional (CSP).
Advertising director certifications demonstrate your competency as an advertising director to employers. However, not all advertising director certifications provide the same value.
Below is a list of the best advertising director certifications. Obtaining an advertising director certification will give you a leg up when you apply for jobs and increase your potential salary.
| Rank | Advertising director certification | Organization |
|---|---|---|
| 1 | Certified Advertising Specialist (CAS) | PPAI |
| 2 | Professional Certified Marketer (PCM) | AMA |
| 3 | Certified Sales Professional (CSP) | MRERF |
| 4 | Accredited Business Communicator (ABC) | IABC |
| 5 | Certified Management Accountant (CMA) | IMA |
The PPAI Professional Development Certification Program Certified Advertising Specialist (CAS) Certification is a PPAI industry credential awarded to promotional products professionals with at least three years of promotional products industry experience, and who have met rigorous educational course and testing requirements-demonstrating exemplary commitment to their profession. Professionals who have earned their CAS provide the highest standard of conduct and integrity.
Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments. The American Marketing Association's Professional Certified Marketer (PCM) program gives you a tangible, convenient way to do both. You can earn the PCM designation by passing a comprehensive exam covering the key areas of marketing. Developed with input from hundreds of marketing experts, the PCM program meets strict national professional certification criteria and standards for excellence in marketing.
The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling. From business creation to improved time and territory management; goal-setting to prospecting, and everything in between, attendees return to the territory with a renewed enthusiasm for selling.
IABC's accreditation program is the global standard of professional achievement for business communicators. Accredited members practicing around the world apply the same strategic management process in all communication disciplines, across diverse cultures, and in for-profit and nonprofit organizations of all sizes. This peer-reviewed program challenges candidates to demonstrate their knowledge of strategic communication planning, implementation, measurement and ethics. Candidates who meet all requirements earn the designation Accredited Business Communicator (ABC).
The CMA (Certified Management Accountant) is the advanced professional certification specifically designed to measure the accounting and financial management skills that drive business performance.
The best advertising director certification is Certified Advertising Specialist (CAS). The Certified Advertising Specialist (CAS) is awarded by the Promotional Products Association International. This certification corresponds to a specialty within a recognized occupation.
Here's a bit more background on how to obtain this advertising director certification:
The most common combination of advertising director certifications include: Certified Advertising Specialist (CAS), Professional Certified Marketer (PCM), and Certified Sales Professional (CSP).
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