Advertising director demographics and statistics in the US
Advertising director demographics research summary. Zippia estimates advertising director demographics and statistics in the United States by using a database of 30 million profiles. Our advertising director estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about advertising directors after extensive research and analysis:
- There are over 9,077 advertising directors currently employed in the United States.
- 47.3% of all advertising directors are women, while 52.7% are men.
- The average advertising director age is 38 years old.
- The most common ethnicity of advertising directors is White (72.0%), followed by Hispanic or Latino (12.0%), Asian (7.6%) and Unknown (4.7%).
- Advertising directors are most in-demand in New York, NY.
- The media industry is the highest-paying for advertising directors.
- San Francisco, CA pays an annual average wage of $132,452, the highest in the US.
- In 2022, women advertising directors earned 93% of what men earned.
- 10% of all advertising directors are LGBT.
- New York is the best state for advertising directors to live.
- Advertising directors are 72% more likely to work at private companies in comparison to public companies.
On this page
Advertising director demographics by:
Advertising director gender statistics
47.3% of advertising directors are women and 52.7% of advertising directors are men.
- Male, 52.7%
- Female, 47.3%
Advertising director gender ratio
| Gender | Percentages |
|---|---|
| Male | 52.7% |
| Female | 47.3% |
Advertising director gender pay gap
Women earn 93¢ for every $1 earned by men
Male income
$113,030
Female income
$104,924
Advertising director gender ratio over time
This data breaks down the percentage of men and women in advertising director positions over time. Currently, 47.3% of advertising directors are female.
Advertising director gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 49.97% | 50.03% |
| 2011 | 52.51% | 47.49% |
| 2012 | 47.92% | 52.08% |
| 2013 | 48.50% | 51.50% |
| 2014 | 49.70% | 50.30% |
| 2015 | 46.47% | 53.53% |
| 2016 | 50.27% | 49.73% |
| 2017 | 51.18% | 48.82% |
| 2018 | 52.28% | 47.72% |
| 2019 | 51.22% | 48.78% |
| 2020 | 54.42% | 45.58% |
| 2021 | 52.71% | 47.29% |
Advertising director related jobs gender ratio
We compared advertising directors with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Advertising Director | 53% | 47% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Advertising director demographics by race
The most common ethnicity among advertising directors is White, which makes up 72.0% of all advertising directors. Comparatively, 12.0% of advertising directors are Hispanic or Latino and 7.6% of advertising directors are Asian.
- White, 72.0%
- Hispanic or Latino, 12.0%
- Asian, 7.6%
- Unknown, 4.7%
- Black or African American, 3.4%
- American Indian and Alaska Native, 0.3%
Advertising director race
| Advertising director race | Percentages |
|---|---|
| White | 72.0% |
| Hispanic or Latino | 12.0% |
| Asian | 7.6% |
| Unknown | 4.7% |
| Black or African American | 3.4% |
| American Indian and Alaska Native | 0.3% |
Advertising director race and ethnicity over time
See how advertising director racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Advertising director race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 78.63% | 5.00% | 5.33% | 8.83% |
| 2011 | 78.18% | 4.63% | 4.28% | 10.69% |
| 2012 | 75.05% | 4.12% | 6.45% | 11.27% |
| 2013 | 73.79% | 4.33% | 5.77% | 12.79% |
| 2014 | 77.91% | 4.46% | 4.46% | 10.71% |
| 2015 | 76.73% | 4.46% | 5.97% | 9.95% |
| 2016 | 74.82% | 4.35% | 8.18% | 10.28% |
| 2017 | 74.99% | 5.14% | 6.44% | 10.77% |
| 2018 | 73.75% | 5.32% | 6.30% | 11.60% |
| 2019 | 75.50% | 4.14% | 6.80% | 10.95% |
| 2020 | 71.38% | 4.45% | 5.47% | 13.40% |
| 2021 | 71.99% | 3.38% | 7.57% | 11.95% |
Advertising director wage gap by race
According to our data, asian advertising directors have the highest average salary compared to other ethnicities. Hispanic or latino advertising directors have the lowest average salary at $99,470.
| Ethnicity | Salary |
|---|---|
| Unknown | $124,228 |
| White | $112,055 |
| Black or African American | $106,046 |
| Asian | $125,642 |
| Hispanic or Latino | $99,470 |
Average advertising director age
See how the average age of advertising directors varies based on ethnicity and gender.
Male
Female
Advertising director age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | |
| White | 39 | 35 |
| Asian | 34 | 40.5 |
| Hispanic or Latino | 38 | 34.5 |
Advertising director age breakdown
The average age of advertising directors is 40+ years years old, representing 40% of the advertising director population.
Advertising director age breakdown
| Advertising Director Years | Percentages |
|---|---|
| 40+ years | 40% |
| 30-40 years | 40% |
| 20-30 years | 20% |
Advertising director educational attainment
The most common degree for advertising directors is bachelor's degree, with 80% of advertising directors earning that degree. The second and third most common degree levels are associate degree degree at 9% and associate degree degree at 7%.
- Bachelor's, 80%
- Associate, 9%
- Master's, 7%
- High School Diploma, 2%
- Other Degrees, 2%
Advertising directors by degree level
| Advertising director degree | Percentages |
|---|---|
| Bachelor's | 80% |
| Associate | 9% |
| Master's | 7% |
| High School Diploma | 2% |
| Other Degrees | 2% |
Advertising director jobs you might like
Advertising director wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $134,712 |
| Bachelor's Degree | $129,671 |
Advertising director employment statistics
Most advertising directors work for a private in the media industry.
Company size where advertising directors work
Below, you can see the size of companies where advertising directors work.
Advertising director jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 9% |
| 50 - 100 employees | 19% |
| 100 - 500 employees | 24% |
| 500 - 1,000 employees | 13% |
| 1,000 - 10,000 employees | 22% |
| > 10,000 employees | 14% |
Advertising director jobs by company type
Employees with the advertising director job title have their preferences when it comes to working for a company. For instance, most advertising directors prefer to work at private companies over public companies.
Advertising director jobs by sector
| Company type | Percentages |
|---|---|
| Education | 6% |
| Public | 18% |
| Private | 72% |
| Government | 3% |
Advertising director jobs by industry
The most common industries for advertising directors are media, retail and education.
Advertising director industry statistics
| Industry | Percentages |
|---|---|
| Media | 42% |
| Retail | 8% |
| Fortune 500 | 6% |
| Education | 5% |
| Technology | 5% |
| Internet | 4% |
| Professional | 4% |
| Hospitality | 3% |
| Government | 3% |
| Manufacturing | 3% |
| Telecommunication | 2% |
| Construction | 2% |
| Health Care | 2% |
| Finance | 2% |
| Non Profits | 2% |
| Transportation | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Insurance | 1% |
| Real Estate | 1% |
| Start-up | 1% |
Advertising director turnover and employment statistics
Advertising director unemployment rate over time
The unemployment rate for advertising directors between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Advertising director unemployment rate by year
| Year | Advertising director unemployment rate |
|---|---|
| 2010 | 8.17% |
| 2011 | 3.52% |
| 2012 | 3.99% |
| 2013 | 3.89% |
| 2014 | 3.78% |
| 2015 | 3.63% |
| 2016 | 2.33% |
| 2017 | 0.82% |
| 2018 | 3.02% |
| 2019 | 2.97% |
| 2020 | 4.29% |
| 2021 | 4.06% |
Average advertising director tenure
The average advertising director stays at their job for 1-2 years, based on the 3,125 advertising directors resumes in Zippia's database.
Advertising director tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 13% |
| 1-2 years | 38% |
| 3-4 years | 19% |
| 5-7 years | 15% |
| 8-10 years | 5% |
| 11+ years | 10% |
Advertising director LGBT ratio compared to similar jobs
Review the percent of advertising directors that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Assistant Regional Manager | 7.25% | 150,558 |
| Advertising Director | 9.54% | - |
| Product Manager, Mobile | 9.86% | 109,223 |
| Deputy Communications Director | 16.11% | 24,333 |
Similar advertising director jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Assistant Regional Manager | 7.25% | 150,558 |
| Product Manager, Mobile | 9.86% | 109,223 |
| Deputy Communications Director | 16.11% | 24,333 |
Foreign languages spoken by advertising directors
The most common foreign language among advertising directors is Spanish at 49.5%. The second-most popular foreign language spoken is French at 8.6% and Chinese is the third-most popular at 6.7%.
- Spanish, 49.5%
- French, 8.6%
- Chinese, 6.7%
- Mandarin, 5.7%
- Japanese, 3.8%
- Other, 25.7%
Advertising director languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 49.5% |
| French | 8.6% |
| Chinese | 6.7% |
| Mandarin | 5.7% |
| Japanese | 3.8% |
| Other | 25.7% |
