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Advertising director skills for your resume and career

Updated January 8, 2025
4 min read
Quoted expert
Abhijit Roy
Below we've compiled a list of the most critical advertising director skills. We ranked the top skills for advertising directors based on the percentage of resumes they appeared on. For example, 28.1% of advertising director resumes contained digital marketing as a skill. Continue reading to find out what skills an advertising director needs to be successful in the workplace.

15 advertising director skills for your resume and career

1. Digital Marketing

Here's how advertising directors use digital marketing:
  • Increase digital sales while strategically implementing Hearst digital marketing strategies.
  • Created first interactive program that integrated traditional print advertising with electronic digital marketing on the Bloomberg Terminal Network.

2. B2B Marketing

Here's how advertising directors use b2b marketing:
  • Manage the strategical activities of B2B marketing to maximize revenue and profitability.
  • Developed B2B marketing plan including e-newsletters, email marketing and publishing articles.

3. SEO

Here's how advertising directors use seo:
  • Directed a successful SEO and link-building campaign to increase the website's credibility and drive traffic with Google AdWords.
  • Developed and implemented promotional campaigns for email, online advertising, SEO and direct mail.

4. Account Executives

Account executives help build good relationships with new and existing clients. They interact with brand teams and clients, making them the point of contact. A sales development representative responsibilities entail facilitating sales, generating potential leads, and referring customers to the best salesperson. To succeed in this job post, you need to have the best customer service, math, analytical, interpersonal, and communication skills. A bachelor's degree in business marketing, sales, or a similar field fits this role.

Here's how advertising directors use account executives:
  • Worked with account executives to assist clients with concept development/direction and marketing strategies.
  • Developed proposals/presentations for account executives and traveled to present to major accounts.

5. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how advertising directors use graphic design:
  • Transitioned Friedman s Jewelers from conventional, antiquated graphic design and production techniques to computer-based design and digital imaging in 1991.
  • Managed all aspects of the retail and classified advertising sales along with the graphic design department of the Republican Eagle newspaper.

6. Sales Reps

Here's how advertising directors use sales reps:
  • Managed $7 million annual budget, staff of 10 professional sales reps and sales manager plus production manager.
  • Provided all clients and sales reps with weekly metrics including: clicks, impressions, and email open rates.

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7. Press Releases

Here's how advertising directors use press releases:
  • Prepared press releases and advertising specification files.
  • Composed and edited press releases, editorials for print and online vehicles, and copy for promotional pieces.

8. Revenue Growth

Here's how advertising directors use revenue growth:
  • Managed major marketing campaigns many of which contributed to double-digit revenue growth.
  • Developed a business plan and managed the launch of a new Tab-On product, generating 660% year-over-year revenue growth.

9. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how advertising directors use market research:
  • Spearheaded all point-of-purchase promotion initiatives, market research and strategic & tactical market planning.
  • Analyzed demographics and market research as a foundation for structuring of advertising campaigns.

10. Sales Strategy

Here's how advertising directors use sales strategy:
  • Develop advertising revenue strategies which include media consulting, new business development & sales strategy development.
  • Designed sales strategy promotions for national buys and streamlined national database to pinpoint regional buys.

11. Real Estate

Real estate is land that has buildings on it. This kind of property consists of permanent improvements either natural or man-made, which include, houses, fences, bridges, water trees, and minerals. There are 4 types of real estate namely; residential real estate, commercial real estate, industrial real estate, and vacant land.

Here's how advertising directors use real estate:
  • Implemented a re-design of the Real Estate sections that resulting in revenue gains that exceeded revenue targets by 16%.
  • Handled all weekly & monthly advertising and billing for all real estate agents while also serving as office manager.

12. Media Management

Here's how advertising directors use media management:
  • Provided marketing services including website creation and management, social media management, and design of advertisements and marketing materials.

13. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how advertising directors use sem:
  • Created proposals and identified SEM traffic availability.
  • Tested and expanded marketing programs to include content seeding, and SEM.

14. Media Sales

Here's how advertising directors use media sales:
  • Increased sales from previous year each month on both print and e-media sales for professional division of IVHM.
  • Hired and led digital media sales team, account management, ad operations and marketing personnel.

15. Media Planning

Media planning involves the process that goes into the identification, and execution of marketing plans, campaigns, and ads of audio, visual, and textual contents to maximize growth and sales via various media channels.

Here's how advertising directors use media planning:
  • Performed all media planning and media buying for magazine, newspaper, radio and yellow pages.
  • Shared Mail and ROP Media Planning and buying, in conjunction with 2 Media Buyers.
top-skills

What skills help Advertising Directors find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What soft skills should all advertising directors possess?

Abhijit Roy

Professor of Marketing, University of Scranton

These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.

Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.
Do you want to know more?
Read more about what experts have to say about advertising director

List of advertising director skills to add to your resume

Advertising director skills

The most important skills for an advertising director resume and required skills for an advertising director to have include:

  • Digital Marketing
  • B2B Marketing
  • SEO
  • Account Executives
  • Graphic Design
  • Sales Reps
  • Press Releases
  • Revenue Growth
  • Market Research
  • Sales Strategy
  • Real Estate
  • Media Management
  • SEM
  • Media Sales
  • Media Planning
  • Account Management
  • Sales Efforts
  • Revenue Streams
  • Business Development
  • Trade Shows
  • Digital Sales
  • Sales Training
  • Facebook
  • Creative Development
  • Sales Presentations
  • ROI
  • Promotional Materials
  • Sales Management
  • Sales Revenue
  • Adobe Photoshop
  • Incremental Revenue
  • Brand Marketing
  • Sales Professionals
  • Product Development
  • Sales Growth
  • Event Planning
  • Direct Reports
  • Media Buying
  • Digital Revenue
  • Twitter
  • Photo Shoots
  • PPC
  • Sales Executives
  • Copywriting
  • PowerPoint
  • Revenue Budget
  • Print ADS
  • Brand Positioning
  • YOY

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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