Advertising executive vs advertising account executive

Differences between advertising executive and advertising account executive duties and responsibilities

Advertising executive example responsibilities.

• Manage digital campaigns' life cycle, optimize programs to increase advertiser's ROI.
• Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
• Develop creative strategies to support corporate print/ web campaigns and optimize ROI.
• Proofread and input data from customer contracts and advertising artwork into system.
• Prepare, deliver and sell custom multi-media integrate cross promotion presentations to key decision makers at brand management and advertising agencies.
• Proofread all Spanish-language materials and coordinate certification with translation agency.
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Advertising account executive example responsibilities.

• Manage RFP responses for CPG and healthcare campaigns across various publishers (i.e.
• Manage the everyday activities of a team of 20- 30 account managers, paid search strategist and SEO specialists.
• Generate leads using a variety of sources, including the Internet, corporate CRM, industry publications and company publication library.
• Manage copywriting and spot production scheduling
• Manage and grow existing account list through maintaining agency relationships, increase ROI, and campaign optimization recommendations.
• Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.
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