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Advertising executive vs advertising manager

The differences between advertising executives and advertising managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an advertising executive, becoming an advertising manager takes usually requires 4-6 years. Additionally, an advertising manager has an average salary of $93,050, which is higher than the $58,126 average annual salary of an advertising executive.

The top three skills for an advertising executive include sales presentations, real estate and cold calls. The most important skills for an advertising manager are digital marketing, marketing campaigns, and SEO.

Advertising executive vs advertising manager overview

Advertising ExecutiveAdvertising Manager
Yearly salary$58,126$93,050
Hourly rate$27.95$44.74
Growth rate-8%10%
Number of jobs69,84043,083
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 77%
Average age4439
Years of experience46

Advertising executive vs advertising manager salary

Advertising executives and advertising managers have different pay scales, as shown below.

Advertising ExecutiveAdvertising Manager
Average salary$58,126$93,050
Salary rangeBetween $42,000 And $80,000Between $61,000 And $141,000
Highest paying City-Burlingame, CA
Highest paying state-Nevada
Best paying company-Apple
Best paying industry-Finance

Differences between advertising executive and advertising manager education

There are a few differences between an advertising executive and an advertising manager in terms of educational background:

Advertising ExecutiveAdvertising Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaNorthwestern University

Advertising executive vs advertising manager demographics

Here are the differences between advertising executives' and advertising managers' demographics:

Advertising ExecutiveAdvertising Manager
Average age4439
Gender ratioMale, 41.4% Female, 58.6%Male, 43.4% Female, 56.6%
Race ratioBlack or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.6% Asian, 4.6% White, 71.2% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between advertising executive and advertising manager duties and responsibilities

Advertising executive example responsibilities.

  • Manage digital campaigns' life cycle, optimize programs to increase advertiser's ROI.
  • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
  • Develop creative strategies to support corporate print/ web campaigns and optimize ROI.
  • Proofread and input data from customer contracts and advertising artwork into system.
  • Prepare, deliver and sell custom multi-media integrate cross promotion presentations to key decision makers at brand management and advertising agencies.
  • Proofread all Spanish-language materials and coordinate certification with translation agency.
    • Show more

Advertising manager example responsibilities.

  • Design and manage CRM, email marketing and database systems for B2B and B2C environment.
  • Manage all advertising and product reselling opportunities, represent the company at trade shows and handle SEO.
  • Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
  • Work with NYC base advertising and media agencies.
  • Build and maintain company work portfolio and Facebook page.
  • Test and expand marketing programs to include content seeding, and SEM.
    • Show more

Advertising executive vs advertising manager skills

Common advertising executive skills
  • Sales Presentations, 7%
  • Real Estate, 7%
  • Cold Calls, 6%
  • SEO, 5%
  • Search Engine, 4%
  • Business Development, 4%
Common advertising manager skills
  • Digital Marketing, 13%
  • Marketing Campaigns, 10%
  • SEO, 8%
  • PPC, 8%
  • SEM, 8%
  • Facebook, 6%

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Updated January 8, 2025

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