Advertising executive vs advertising sales representative

Differences between advertising executive and advertising sales representative duties and responsibilities

Advertising executive example responsibilities.

• Manage digital campaigns' life cycle, optimize programs to increase advertiser's ROI.
• Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
• Develop creative strategies to support corporate print/ web campaigns and optimize ROI.
• Proofread and input data from customer contracts and advertising artwork into system.
• Prepare, deliver and sell custom multi-media integrate cross promotion presentations to key decision makers at brand management and advertising agencies.
• Proofread all Spanish-language materials and coordinate certification with translation agency.
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Advertising sales representative example responsibilities.

• Manage print advertising, online banner, SEO, email marketing, SMS, and social media for clients.
• Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
• Partner with account managers to assist customers with SEO, SEM, PPC, and social media marketing.
• Generate new business for yellow page advertising through cold-calling and telemarketing efforts using SEM and SEO forms of internet marketing.
• Solicit the sale of advertising space through telemarketing.
• Post sale SEM analysis to optimize value to clients.
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