Advertising executive vs marketing account executive

The differences between advertising executives and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an advertising executive, becoming a marketing account executive takes usually requires 8-10 years. Additionally, an advertising executive has an average salary of $58,126, which is higher than the $52,986 average annual salary of a marketing account executive.

The top three skills for an advertising executive include sales presentations, real estate and cold calls. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.

Advertising executive vs marketing account executive overview

	Advertising Executive	Marketing Account Executive
Yearly salary	$58,126	$52,986
Hourly rate	$27.95	$25.47
Growth rate	-8%	10%
Number of jobs	69,840	188,195
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 80%
Average age	44	39
Years of experience	4	10

Advertising executive vs marketing account executive salary

Advertising executives and marketing account executives have different pay scales, as shown below.

	Advertising Executive	Marketing Account Executive
Average salary	$58,126	$52,986
Salary range	Between $42,000 And $80,000	Between $36,000 And $75,000
Highest paying City	-	Reston, VA
Highest paying state	-	Virginia
Best paying company	-	Google
Best paying industry	-	Finance

Differences between advertising executive and marketing account executive education

There are a few differences between an advertising executive and a marketing account executive in terms of educational background:

	Advertising Executive	Marketing Account Executive
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 80%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Georgia

Advertising executive vs marketing account executive demographics

Here are the differences between advertising executives' and marketing account executives' demographics:

	Advertising Executive	Marketing Account Executive
Average age	44	39
Gender ratio	Male, 41.4% Female, 58.6%	Male, 45.1% Female, 54.9%
Race ratio	Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.6% Asian, 4.6% White, 71.2% American Indian and Alaska Native, 0.4%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between advertising executive and marketing account executive duties and responsibilities

Advertising executive example responsibilities.

Manage digital campaigns' life cycle, optimize programs to increase advertiser's ROI.
Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
Develop creative strategies to support corporate print/ web campaigns and optimize ROI.
Proofread and input data from customer contracts and advertising artwork into system.
Prepare, deliver and sell custom multi-media integrate cross promotion presentations to key decision makers at brand management and advertising agencies.
Proofread all Spanish-language materials and coordinate certification with translation agency.

Marketing account executive example responsibilities.

Engage with the Facebook community and manage feedback and customer inquiries.
Create engaging content on Facebook and Instagram to inform potential leads about services, along with promoting clients businesses.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Create innovative marketing and business plans with SEO, SEM and social media strategies to define selling plan and campaign.
Create customized sales presentations including PowerPoint presentations, custom tailor brochures, and specialize demo presentations.
Recruit to develop and execute the CRM programs targeting consumers for Astra-Zeneca brands.

Advertising executive vs marketing account executive skills

Common advertising executive skills

Sales Presentations, 7%
Real Estate, 7%
Cold Calls, 6%
SEO, 5%
Search Engine, 4%
Business Development, 4%

Common marketing account executive skills

Digital Marketing, 35%
C-Level, 11%
CRM, 6%
Customer Satisfaction, 5%
Lead Generation, 4%
Brand Awareness, 4%

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Advertising Executive
Advertising Executive vs Marketing Account Executive

Updated January 8, 2025

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