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Advertising executive skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Jonathan Byers,

Marthinus JC van Loggerenberg

Below we've compiled a list of the most critical advertising executive skills. We ranked the top skills for advertising executives based on the percentage of resumes they appeared on. For example, 6.9% of advertising executive resumes contained sales presentations as a skill. Continue reading to find out what skills an advertising executive needs to be successful in the workplace.

15 advertising executive skills for your resume and career

1. Sales Presentations

Here's how advertising executives use sales presentations:

Practiced consultative selling by designing a territory sales strategy, devise and deliver high-impact sales presentations and personalized proposals.
Developed and delivered sales presentations to major corporations in eastern United States.

2. Real Estate

Real estate is land that has buildings on it. This kind of property consists of permanent improvements either natural or man-made, which include, houses, fences, bridges, water trees, and minerals. There are 4 types of real estate namely; residential real estate, commercial real estate, industrial real estate, and vacant land.

Here's how advertising executives use real estate:

Provided business-to-business advertising & public relations services to client companies in commercial construction, real estate and manufacturing.
Created, developed, and grew a commercial real estate territory for the new business vertical product of the Business Times.

3. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how advertising executives use cold calls:

Established account base through self-generated leads including prospecting, telemarketing and cold calling.
Developed experience in cold calling, lead generation and telemarketing.

4. SEO

Here's how advertising executives use seo:

Received advanced education in SEO, SEM solutions for customers and expanded an overall advertising solution for customers through digital solutions.
Assisted in organization and optimization of large accounts, while communicating with marketing departments or coordinating with SEO agencies.

5. Search Engine

Here's how advertising executives use search engine:

Developed SEO/SEM strategies for local businesses to help boost their rankings on search engines.
Develop and maintain search engine optimization for website to improve search engine rankings.

6. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how advertising executives use business development:

Worked one on one with new business development and maintain g current business development with local businesses and business owners.
Spearheaded National business development, media sales, marketing, proposals and presentations.

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7. Business Relationships

Here's how advertising executives use business relationships:

Foster trusting business relationships with company executives, sales departments, and advertising agencies.
Attended all national industry trade shows while cultivating new business relationships.

8. Trade Shows

Here's how advertising executives use trade shows:

Coordinated and represented the Oneida Nation at trade shows and conventions.
Attended trade shows for prospecting and relationship building purposes.

9. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how advertising executives use market research:

Developed campaigns based on thorough market research and analysis; generate reports summarizing evidentiary data.
Set up advertising strategies conduct market research and implement best strategies for most ROI.

10. Client Relationships

Here's how advertising executives use client relationships:

Develop new business contacts while maintaining and building existing client relationships.
Maintain existing client relationships while recruiting new advertising accounts.

11. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how advertising executives use account management:

Skilled in strategic planning, account management, and consultative sales.
Account Management and customer service with CRM

12. Client Accounts

Here's how advertising executives use client accounts:

Managed 20+ client accounts: Implemented new sales strategy: Managed 1-5 advertising associates: Created and designed media kit
Manage several client accounts, cold calling on new business ventures.

13. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how advertising executives use sem:

Developed company website from scratch and leveraged knowledge of Search Engine Marketing (SEM) to increase traffic.
Worked with clients to strategically outline, implement and launch re-marketing SEM campaigns and monitored results.

14. Display ADS

Here's how advertising executives use display ads:

Handled multiple clients and assisted them with placing various classified ads, including display ads.
Maintain Classified and run of the paper files, track display ads.

15. Media Sales

Here's how advertising executives use media sales:

Work independently and as a member of an integrated multi-media sales team.
Trained staff to become multi-media sales people.

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What skills help Advertising Executives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on advertising executive resumes?

Jonathan Byers

Assistant Director, Virginia Polytechnic Institute and State University

- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What hard/technical skills are most important for advertising executives?

Marthinus JC van Loggerenberg

Assistant Professor of Advertising, University of San Francisco

It really depends on the individual's field of expertise, but in general, I would say:

-Strategic planning skills that include sales strategy
-Market research and analysis, in particular, consumer behavior analysis
-Marketing expertise (or excellent understanding) in areas like SEO, lead generation, PPC, content creation, social media, etc.
-Value and process improvement, especially in the digital media space
-Computer skills to create marketing reports, ad mockups, and presentations (includes likes of MS Office, Adobe Photoshop or Illustrator, etc.)

What soft skills should all advertising executives possess?

Marthinus JC van Loggerenberg

Assistant Professor of Advertising, University of San Francisco

-Excellence in communication
-Empathy and collaboration
-Holistic (or systemic) as well as analytical thinking
-Organizational skills that include prioritization and time management
-Confidence, charisma, showing ambition, and leadership
3. What hard/technical skills are most important?

What advertising executive skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young advertising executives need?

Mollie Rosen

Executive Vice President - Member Engagement & Development, 4A's

In today's world, in some ways, character traits are more important than specific lessons or skills learned. The creative nature of our industry necessitates having people who are insatiably curious, demonstrate a passion for the industry, and have the ability to adapt in a fast-paced, constantly evolving industry. We need people who can embrace change and find opportunities.

Do you want to know more?

List of advertising executive skills to add to your resume

The most important skills for an advertising executive resume and required skills for an advertising executive to have include:

Sales Presentations
Real Estate
Cold Calls
SEO
Search Engine
Business Development
Business Relationships
Trade Shows
Market Research
Client Relationships
Account Management
Client Accounts
SEM

Display ADS
Media Sales
Facebook
Photoshop
Magazines
ROI
Client Satisfaction
Press Releases
Sales Contracts
Media Planning
Sales Territory
Sales Process
Digital Products

Sales Strategies
Sales Literature
Community Events
Client Contracts
Target Market
Digital Campaigns
Mobile Marketing
Search Engine Marketing
Business Accounts
Copywriting
Yahoo
Radio Station

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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