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Become An Advertising Internship

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Working As An Advertising Internship

  • Selling or Influencing Others
  • Communicating with Persons Outside Organization
  • Thinking Creatively
  • Organizing, Planning, and Prioritizing Work
  • Getting Information
  • Deal with People

  • Make Decisions

  • Stressful

  • $58,000

    Average Salary

What Does An Advertising Internship Do

Advertising sales agents, also called advertising sales representatives, sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.

Duties

Advertising sales agents typically do the following:

  • Locate and contact potential clients to offer their firm’s advertising services
  • Explain to clients how specific types of advertising will help promote their products or services in the most effective way
  • Provide clients with estimates of the costs of advertising products or services
  • Process all correspondence and paperwork related to accounts
  • Prepare and deliver sales presentations to new and existing clients
  • Inform clients of available options for advertising art, formats, or features and provide samples of previous work for other clients
  • Deliver advertising or illustration proofs to clients for approval
  • Prepare promotional plans, sales literature, media kits, and sales contracts
  • Recommend appropriate sizes and formats for advertising

Advertising sales agents work outside the office occasionally, meeting with clients and prospective clients at their places of business. Some may make telephone sales calls as well—calling prospects, attempting to sell the media firm’s advertising space or time, and arranging followup appointments with interested prospects.

A critical part of building relationships with clients is learning about their needs. Before the first meeting with a client, a sales agent gathers background information on the client’s products, current clients, prospective clients, and the geographic area of the target market.

The sales agent then meets with the client to explain how specific types of advertising will help promote the client’s products or services most effectively. If a client wishes to proceed, the advertising sales agent prepares and presents an advertising proposal to the client. The proposal may include an overview of the advertising medium to be used, sample advertisements, and cost estimates for the project.

Because of consolidation among media industries, agents are increasingly selling several types of ads in one package. For example, agents may sell ads that would be found in print editions, as well as online editions, of a particular publication, such as a newspaper.

In addition to maintaining sales and overseeing their accounts, advertising sales agents analyze sales statistics and prepare reports about clients’ accounts. They keep up to date on industry trends by reading about both current and new products, and they monitor the sales, prices, and products of their competitors.

In many firms, the advertising sales agent drafts contracts, which specify the cost and the advertising work to be done. Agents also may continue to help the client, answering questions or addressing problems the client may have with the proposal.

In addition, sales agents may be responsible for developing sales tools, promotional plans, and media kits, all of which they use to help make a sale. In other cases, firms may have a marketing team that sales agents work with to develop these sales tools.

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How To Become An Advertising Internship

Although a high school diploma is typically enough education for an entry-level advertising sales position, some employers prefer applicants with a bachelor’s degree. Proven sales success and communication skills are essential. Most training for advertising sales agents takes place on the job.

Education

Although a high school diploma is typically the minimum education requirement for an entry-level advertising sales position, some employers prefer applicants with a college degree. Publishing companies with large circulations and broadcasting stations with a large audience may prefer workers with at least a college degree. Courses in marketing, communications, business, and advertising are helpful. For those who have a proven record of successfully selling other products, educational requirements are not likely to be strict.

Training

Most training takes place on the job and can be either formal or informal. In the majority of cases, an experienced sales manager instructs a newly hired advertising sales agent who lacks sales experience. In this one-on-one environment, supervisors typically coach new hires and observe them as they make sales calls and contact clients. Supervisors then advise the new hires on ways to improve their interaction with clients. Employers may bring in consultants to lead formal training sessions when agents sell to a specialized market segment, such as automotive dealers or real estate professionals.

Advancement

Agents with proven leadership ability and a strong sales record may advance to supervisory and managerial positions, such as sales manager, account executive, and vice president of sales. Successful advertising sales agents may also advance to positions in other industries, such as corporate sales.

Important Qualities

Communication skills. Advertising sales agents must be persuasive during sales calls. In addition, they should listen to the client’s desires and concerns, and recommend an appropriate advertising package.

Initiative. Advertising sales agents must actively seek new clients, keep in touch with current clients, and expand their client base, in order to meet sales quotas.

Organizational skills. Agents work with many clients, each of whom may be at a different stage in the sales process. Agents must be well organized to keep track of their clients and potential clients.

Self-confidence. Advertising sales agents should be confident when calling potential clients (making cold calls). Because potential clients are often unwilling to commit on a first call, agents frequently must continue making sales calls, even if rejected at first.

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Advertising Internship Career Paths

Advertising Internship
Account Executive Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Account Executive Marketing Manager Marketing Director
Director Of Marketing & Development
9 Yearsyrs
Account Executive Account Manager Marketing Manager
Brand Marketing Manager
6 Yearsyrs
Marketing Coordinator Senior Account Executive Marketing Director
Brand Director
10 Yearsyrs
Marketing Coordinator Senior Account Executive Director Of Sales
Director, Strategic Accounts
13 Yearsyrs
Marketing Coordinator Digital Marketing Specialist Digital Marketing Manager
Director Of Digital Marketing
9 Yearsyrs
Marketing Assistant Marketing Consultant Advertising Manager
Advertising Director
6 Yearsyrs
Marketing Assistant Marketing Specialist
Marketing And Operations Manager
5 Yearsyrs
Graphic Designer Senior Designer Creative Director
Marketing And Creative Director
6 Yearsyrs
Marketing Assistant Marketing Consultant Advertising Account Executive
Advertising Account Manager
5 Yearsyrs
Graphic Designer Marketing Specialist Brand Manager
Head Of Marketing
5 Yearsyrs
Account Coordinator Marketing Consultant Advertising Account Executive
Advertising Sales Manager
6 Yearsyrs
Graphic Designer Marketing Specialist Digital Marketing Specialist
Digital Marketing Strategist
5 Yearsyrs
Account Coordinator Editor Social Media Manager
Manager Of Digital Media
5 Yearsyrs
Account Coordinator Marketing Analyst Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Production Assistant Editor Social Media Manager
Marketing Strategist
6 Yearsyrs
Production Assistant Writer/Producer Promotion Manager
Manager, Integrated Marketing
7 Yearsyrs
Production Assistant Writer And Editor Senior Copywriter
Brand Strategist
5 Yearsyrs
Media Coordinator Media Planner And Buyer Digital Media Planner
Digital Account Manager
5 Yearsyrs
Media Planner Senior Media Buyer Media Director
Digital Media Director
7 Yearsyrs
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Top Skills for An Advertising Internship

  1. Print Advertisements
  2. Creative Direction
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Worked with Promotions Manager producing event support materials, banner advertising and print advertisements.
  • Assisted Vice President in creative direction, media production, and research.
  • Conducted focus groups to develop online survey to administer on Progressive intranet.
  • Introduced creative Facebook fan page concepts to affiliated radio station executives.
  • Conducted market research that captured data on target market demographics, competitor initiatives and industry trends.

Advertising Internship Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 2,347 Advertising Internship resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Advertising Internship Resume

View Resume Examples

Advertising Internship Demographics

Gender

Female

56.4%

Male

32.8%

Unknown

10.8%
Ethnicity

White

58.8%

Hispanic or Latino

15.8%

Black or African American

11.1%

Asian

10.7%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

44.8%

French

14.1%

Italian

6.0%

Mandarin

5.0%

Portuguese

4.4%

Chinese

4.4%

Korean

2.8%

Cantonese

2.5%

Japanese

2.5%

Arabic

2.5%

Russian

1.9%

German

1.9%

Hindi

1.6%

Hebrew

1.3%

Greek

0.9%

Polish

0.9%

Turkish

0.6%

Bengali

0.6%

Tagalog

0.6%

Urdu

0.6%
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Advertising Internship Education

Schools

Michigan State University

11.1%

University of Texas at Austin

11.1%

New York University

8.0%

University of Alabama

6.6%

University of Georgia

6.6%

Florida State University

5.4%

University of Florida

5.2%

University of Central Florida

4.5%

Pennsylvania State University

4.2%

University of Southern California

4.0%

University of South Florida

3.5%

Virginia Commonwealth University

3.5%

Southern Methodist University

3.5%

George Washington University

3.3%

Arizona State University

3.3%

Temple University

3.3%

University of Missouri - Columbia

3.3%

Quinnipiac University

3.3%

University of North Florida

3.1%

Boston University

3.1%
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Majors

Advertising

18.2%

Communication

17.5%

Marketing

17.4%

Business

12.3%

Public Relations

9.5%

Journalism

3.6%

Graphic Design

3.3%

English

2.4%

Management

2.3%

Business Communications

2.2%

Psychology

1.5%

Fine Arts

1.4%

Political Science

1.2%

Finance

1.2%

Writing

1.1%

Photography

1.0%

Audiovisual Communications Technologies

1.0%

Economics

0.9%

Sociology

0.9%

Journalism And Mass Communications

0.9%
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Degrees

Bachelors

75.3%

Masters

11.8%

Other

8.7%

Certificate

1.8%

Associate

1.3%

Doctorate

0.8%

Diploma

0.3%

License

0.0%
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