How to hire an advertising internship

How to hire an advertising internship, step by step

Here's a step-by-step advertising internship hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an advertising internship job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new advertising internship
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you post your advertising internship job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find an advertising internship for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them an advertising internship to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire an advertising internship that fits the bill.

   This list presents advertising internship salaries for various positions.

   Type of Advertising Internship	Description	Hourly rate
   Advertising Internship	Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.	$12-20
   Media Sales Consultant	A media sales consultant offers advice to organizations and individuals to promote their sales. Media sales consultants draft news, magazine articles, and press releases to boost sales... Show more	$4-32
   Promoter	Promoters are responsible for the demonstration of the products they offer, highlighting its features and responding to the customers' inquiries and concerns. A promoter should have excellent communication and marketing skills to persuade existing and potential customers to buy the products or services... Show more	$12-26

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Print Advertisements
   • Facebook
   • Market Research
   • Creative Strategy
   • Press Releases
   • Instagram
   • Account Management
   • Adobe Creative Suite
   • Twitter
   • Adobe Photoshop
   • Photo Shoots
   • Target Audience
   • PowerPoint
   • Account Executives

   Check all skills

   Responsibilities:

   • Report and monitor incoming leads; formulate return-on-investment (ROI) analysis.
   • Have knowledge of basic HTML.
   • Slice PDF files and create HTML code to link various pages for online ads using Photoshop.
   • Develop creative PowerPoint presentations for clients.
   • Used conversion tracking to measure Facebook marketing performance.
   • Introduce creative Facebook fan page concepts to affiliate radio station executives.

3. Make a budget

   Including a salary range in your advertising internship job description is one of the best ways to attract top talent. An advertising internship can vary based on:

   • Location. For example, advertising interns' average salary in georgia is 38% less than in new york.
   • Seniority. Entry-level advertising interns 40% less than senior-level advertising interns.
   • Certifications. An advertising internship with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in an advertising internship's salary.

   Average advertising internship salary

   $15.88hourly

   $33,028 yearly

   ---

   Entry-level advertising internship salary

   $25,000 yearly salary

   Updated December 24, 2025

4. Writing an advertising internship job description

   An advertising internship job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of an advertising internship job description:

   Advertising internship job description example

   DIRECTV is changing the way the world experiences entertainment. We're delivering cutting edge products and services that redefine the future. Innovation is at the heart of what we do and we're revolutionizing the way our customers access content anytime, anywhere. With premier video services like DIRECTV, our industry leading team, is at the forefront of making it all happen. Together, we're creating the best entertainment and communications experience in the world.
   
   Dive into our Advertising Sales organization as a summer of 2023 intern! The work our team does impacts DIRECTV directly from shaping our advertising strategy, advancing advertising technologies, product management/marketing and driving our evolution through data driven decision making.
   
   Depending on your interests and area of study, you'll get the chance to work with one of our teams (Advertising Technology, Marketing, Campaign Analytics, Sales Planning, and Systems Implementation) on projects that help drive the future of DIRECTV. Wherever you may land, you will get the chance to put your education and skills to the test and see real world effects!
   **In this role, you may work on:**
   
   + Assist in advancing our advertising technology across API integrations, enterprise data warehouses, dashboard creation, and data analytics to support our evolving digital and TV advertising strategy.
   
   + Assist the Marketing and Product Marketing teams across all disciplines, including brand, creative, experiential, sales enablement, and training initiatives.
   
   + Campaign report creation; manage internal post campaign report tracker; create final mock tracker utilizing Power Query; create mock post campaign report & present findings.
   
   + Assist the Planning Management team in Weekly and able to identify potential red flags/issues. Pull monthly metrics, stewardship reports, etc. Help manage the deletion of attributes and cleanup of Master Attribute Sheet. Assist in the organization and consolidation of repetitive reports.
   
   + Ad server management; Client Success; Streamline Ad Operations.
   
   + Business analyst and contributor for upcoming AOS migration. Assist operations team with the implementation of a new order management system, including liaison between stakeholders, and vendor, user acceptance testing, training documentation, and scoping of system.
   
   **Majors/Concentrations we're looking for:**
   
   + Open to all business, technology and communications majors
   
   + Passionate about TV or digital advertising, ad tech and media
   
   **Skills and Experience:**
   
   + Collaborative work style with strong interpersonal and communication capabilities
   
   + Demonstrated success in a cross functional environment
   
   + Power Query & Power BI
   
   + Experienced in Office, specifically, PowerPoint and Excel
   
   + Solid creative writing skills
   
   + Experience in current technology tools and languages and/or infrastructure platforms. Examples include Agile Process, Java, Python, Unix, Kubernetes, AWS, Snowflake, API Development (SOAP, REST), Relational databases (Oracle, MariaDB).
   
   + Database Management, QA, Marketing Analytics
   
   Various start dates are available with a program end date of August 11th, 2023.
   
   Position requires full US work authorization.

   Copy this example

   

5. Post your job

   To find advertising interns for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any advertising interns they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level advertising interns with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   To find advertising internship candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post your job on free job posting websites.

6. Interview candidates

   Your first interview with advertising internship candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new advertising internship

   Once you've selected the best advertising internship candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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