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Advertising internship skills for your resume and career

Updated January 8, 2025
5 min read
Quoted expert
Yaw Frimpong-Mansoh Ph.D.
Below we've compiled a list of the most critical advertising internship skills. We ranked the top skills for advertising interns based on the percentage of resumes they appeared on. For example, 8.1% of advertising internship resumes contained print advertisements as a skill. Continue reading to find out what skills an advertising internship needs to be successful in the workplace.

15 advertising internship skills for your resume and career

2. Facebook

Here's how advertising interns use facebook:
  • Introduced creative Facebook fan page concepts to affiliated radio station executives.
  • Managed the social media accounts for the PA Great Lakes Facebook and Twitter profiles.

3. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how advertising interns use market research:
  • Challenged with special project to develop PowerPoint Presentation for marketing meeting utilizing market research data.
  • Determined advertising medium for accounts and conducted market research to refine target markets.

4. Creative Strategy

Here's how advertising interns use creative strategy:
  • Assist in the creative strategy of trailers and TV spots for films like Kingsman and Poltergeist.

5. Press Releases

Here's how advertising interns use press releases:
  • Developed innovative advertising techniques Wrote articles and press releases on a weekly basis
  • Assisted with office work such as copying, filing, mailing, and writing press releases.

6. Instagram

Here's how advertising interns use instagram:
  • Created and maintained a Pinterest business page, Twitter account, Instagram, and Google Plus.
  • Created an Instagram, Pinterest, and Foursquare.

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7. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how advertising interns use account management:
  • Worked closely with creative and account management teams developing and managing the production calendar.
  • Provided American perspective on advertisements in progress; observed creative process, account management.

8. Adobe Creative Suite

Here's how advertising interns use adobe creative suite:
  • Worked on logo design through Adobe Creative Suite.
  • Assisted and instructed more than 60 students learning Adobe Creative Suite software skills and creative marketing techniques.

9. Twitter

Here's how advertising interns use twitter:
  • Updated Master PR and Master Twitter Logs.
  • Outlined bi-weekly Twitter editorial calendars and organized social media campaigns and events via clients handles.

10. Adobe Photoshop

Here's how advertising interns use adobe photoshop:
  • Assist with sales, created advertisements with Adobe Photoshop and Illustrator, help with customer service.
  • Edited images for presentations in Adobe Photoshop that were used in sales meetings.

11. Photo Shoots

A photoshoot is a series of photographs that a photographer takes of someone, usually of a model or a famous person, to be used in a newspaper or a magazine. The goal of a photoshoot is to achieve a predetermined visual objective. Later, these images can be used for editing or post-production..

Here's how advertising interns use photo shoots:
  • Used Excel to keep track of all photo shoot information, including all participants' itineraries and expense reports.
  • Attended Home photo shoot, packed products, setup lunch and ran errands to pick up last minute props.

12. Target Audience

A target audience is the proposed readership or audience of an advertisement or publication message tailored specifically for the mentioned audience. In advertising and marketing, it is a specific group of customers within the pre-set target market, identified as the targets or recipients for a specific message.

Here's how advertising interns use target audience:
  • Researched target audience and developed strategy to implement campaign.
  • Helped media planning team to identify target audiences; and to analyze their characteristics, behavior and media habits.

13. PowerPoint

Here's how advertising interns use powerpoint:
  • Formulated presentations for the public relations department using Microsoft PowerPoint and Keynote.
  • Developed and prepared office documents using Excel and PowerPoint.

14. Account Executives

Account executives help build good relationships with new and existing clients. They interact with brand teams and clients, making them the point of contact. A sales development representative responsibilities entail facilitating sales, generating potential leads, and referring customers to the best salesperson. To succeed in this job post, you need to have the best customer service, math, analytical, interpersonal, and communication skills. A bachelor's degree in business marketing, sales, or a similar field fits this role.

Here's how advertising interns use account executives:
  • Collaborated with Account Executives to further the development of client relationships and advertising campaigns.
  • Worked with account executives to effectively develop and implement strategy for advertising campaigns.

15. Google Analytics

Here's how advertising interns use google analytics:
  • Worked deeply with Excel and Google Analytics.
  • Monitored and optimized social media platforms using Brandwatch, SocialMention, Hootsuite, Buffer, and Google Analytics.
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What skills help Advertising Interns find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What technical skills for an advertising internship stand out to employers?

Yaw Frimpong-Mansoh Ph.D.Yaw Frimpong-Mansoh Ph.D. LinkedIn profile

Professor of Philosophy and Acting Chair, Northern Kentucky University

Here is a brief description of the top nine transferable skills that student graduates vitally need to succeed effectively and efficiently in this constantly changing world.

Analytical and Critical Thinking. Employees with these competencies recognize there may be more than one valid point of view or one way of doing things. They evaluate an issue or problem based on multiple perspectives, while accounting for personal biases. They are able to identify when information is missing or if there is a problem, prior to coming to conclusions and making decisions. 

Applied Problem Solving. People with this skill recognize constraints and can generate a set of alternative courses of action. They are able to evaluate alternatives using a set of criteria in order to select and implement the most effective solution and monitor the actual outcomes of that solution. They are also able to recognize there may be more than one valid point of view or course of action.

Ethical Reasoning and Decision Making. Workers trained with these competencies can assess their own moral values and perspectives as well as those of others. They are able to integrate those values and perspectives into an ethical framework for decision making. They consider intentions and anticipate the consequences of actions, both at the personal and social levels, and understand the ethical principles that apply to a situation before making decisions. 

Innovation and Creativity. People with these competencies challenge existing paradigms and propose alternatives without being constrained by established approaches or anticipated responses of others. They bring their knowledge, skills, abilities, and sense of originality to the work that they do. They are willing to take risks and overcome internal struggle to expose their creative self in order to bring forward new work or ideas.    

Digital Literacy. People with this competency have expertise in evaluating sources of information for accuracy, relevance, purpose, and bias. They respond quickly and creatively to emerging communication technologies and to the changing uses of existing technologies. They recognize how the basics of effective communication persist as the technological landscape evolves and changes while also recognizing the opportunities created for new and innovative approaches to get a message across. 

Engaging Diversity. This competency makes employees understand that diversity provides a broader perspective, giving an organization a wider range of options toward resolving challenges. Such employees have the ability to see others points of view and recognize that only seeing things through one’s own culture and experiences is an impediment to achieving goals. They possess the cultural humility to acknowledge their own biases and to manage the conflicts that are inevitable in an increasingly diverse world. 

Active Citizenship and Community Engagement. Employees with this competency understand that creating change and opening paths to new futures starts with the active participation of citizens in their local communities and even spans globally. They actively engage with their communities, because they know that their contributions impact the community and that their engagement with the community in turn shapes them. Through coursework, participation in service-learning projects, and volunteering, they have developed and fine-tuned their awareness of social and cultural differences, of the dynamics and needs of the local as well as global communities and are active citizens who engage with their communities to find new futures. 

Teamwork and Leadership. Employees who possess this ability are able to both lead and be a part of a cohesive group. They understand their roles and responsibilities within a group, and how they may change in differing situations. They are able to influence others as leaders or as contributing members and have the willingness to take action. They leverage the strengths of the group to achieve a shared vision or objective. They effectively acknowledge and manage conflict toward solutions.

Oral and Written Communication. Employees with these vital skills have the ability to intentionally engage with various audiences to inform, persuade, and entertain. They are able to demonstrate their proficiency and expertise in various means of oral and written communication. They can create effective relationships with an audience as they keep in mind the needs, goals, and motivations of all involved. They are able to ensure that the communication they create is functional and clear to achieve a desired outcome.

List of advertising internship skills to add to your resume

Advertising internship skills

The most important skills for an advertising internship resume and required skills for an advertising internship to have include:

  • Print Advertisements
  • Facebook
  • Market Research
  • Creative Strategy
  • Press Releases
  • Instagram
  • Account Management
  • Adobe Creative Suite
  • Twitter
  • Adobe Photoshop
  • Photo Shoots
  • Target Audience
  • PowerPoint
  • Account Executives
  • Google Analytics
  • PPC
  • Search Engine
  • Search Engine Marketing
  • Google Adwords
  • Target Market
  • Graphic Design
  • Media Planning
  • Competitive Analysis
  • SEO
  • Adobe Indesign
  • Print ADS
  • Proofread
  • Creative Development
  • Event Planning
  • Promotional Materials
  • Creative Briefs
  • Administrative Tasks
  • Local Businesses
  • Copywriting
  • Creative Content
  • ROI
  • HTML
  • Client Relations
  • Brand Marketing
  • Social Media Sites
  • Media Sales
  • Cold Calls
  • YouTube
  • Creative Concepts
  • Linkedin
  • Creative Process
  • Creative Ideas
  • Giveaways

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.