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Advertising Manager Careers

Advertising managers direct a company's advertising activities and staff members, as they develop creative, consistent brand-specific ad campaigns. They supervise and work with other employees, establish project goals, and monitor, approve, and evaluate a project's status and impact. A successful advertising manager is focused on raising awareness and building interest in the products and services they represent.

The duties they perform in this capacity include, but are not limited to, overseeing advertising department operations and staff members, working with staff members, clients, or an ad agency to establish and meet projects goals and establish and enforce budgets and timelines. In addition, they initiate and direct research efforts, collect and analyze data, and present it to other parties, including management and clients, and providing expert advice on marketing and advertising methods for new or existing products or services. A bachelor's degree in advertising, marketing, or similar field is the usual requirement along with two years or more work experience in a similar role.

The average hourly salary for the position is $18.52, which amounts to over $65,000 annually. The career is likely to grow in the next few years and create new opportunities across the U.S.

What Does an Advertising Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

How To Become an Advertising Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Salary
$72,946
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
12,973
Job Openings

Advertising Manager Career Paths

Top Careers Before Advertising Manager

Top Careers After Advertising Manager

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Average Salary for an Advertising Manager

Advertising Managers in America make an average salary of $72,946 per year or $35 per hour. The top 10 percent makes over $111,000 per year, while the bottom 10 percent under $47,000 per year.
Average Salary
$72,946

Best Paying Cities

City
ascdesc
Average Salarydesc
Seattle, WA
Salary Range81k - 134k$105k$104,680
San Francisco, CA
Salary Range73k - 127k$97k$96,729
New York, NY
Salary Range68k - 129k$94k$94,014
Phoenix, AZ
Salary Range59k - 100k$77k$77,333
Henderson, NV
Salary Range52k - 91k$70k$69,560
Westerville, OH
Salary Range48k - 83k$64k$63,764
$29k
$134k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Paid Search Manager for Advertisements
Paid Search Manager for Advertisements
Management Decisions, Inc.
Management Decisions, Inc.
10/27/2020
10/27/2020
$100,00010/27/2020
$100,000
The Northern Light, Advertising Manager
The Northern Light, Advertising Manager
University of Alaska
University of Alaska
06/04/2020
06/04/2020
$24,00106/04/2020
$24,001
Advertising Manager
Advertising Manager
Lamar Advertising Company
Lamar Advertising Company
03/05/2020
03/05/2020
$41,74003/05/2020
$41,740
Advertising Manager
Advertising Manager
The Ashlar Group
The Ashlar Group
01/21/2020
01/21/2020
$76,32201/21/2020
$76,322
Advertising Manager
Advertising Manager
Elucd
Elucd
12/03/2019
12/03/2019
$60,00012/03/2019
$60,000
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Advertising Manager Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming an Advertising Manager. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write an Advertising Manager Resume

At Zippia, we went through countless Advertising Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

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Advertising Manager Demographics

Gender

female

54.0 %

male

42.6 %

unknown

3.5 %

Ethnicity

White

73.9 %

Hispanic or Latino

11.5 %

Asian

6.3 %

Foreign Languages Spoken

Spanish

40.1 %

French

11.6 %

Russian

9.2 %
See More Demographics

Advertising Manager Education

Majors

Business
19.5 %
Marketing
13.3 %

Degrees

Bachelors

66.6 %

Masters

12.9 %

Associate

9.4 %

Top Colleges for Advertising Managers

1. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

2. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

3. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

4. Villanova University

Villanova, PA • Private

In-State Tuition
$53,308
Enrollment
6,819

5. San Diego State University

San Diego, CA • Public

In-State Tuition
$7,488
Enrollment
30,018

6. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

7. Boston University

Boston, MA • Private

In-State Tuition
$53,948
Enrollment
17,238

8. Worcester Polytechnic Institute

Worcester, MA • Private

In-State Tuition
$50,530
Enrollment
4,571

9. University of Minnesota - Twin Cities

Minneapolis, MN • Public

In-State Tuition
$14,760
Enrollment
31,451

10. University of Illinois at Urbana-Champaign

Champaign, IL • Public

In-State Tuition
$15,094
Enrollment
32,974
See More Education Info
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For an Advertising Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 19.1% of advertising managers listed online on their resume, but soft skills such as creativity and analytical skills are important as well.

Best States For an Advertising Manager

Some places are better than others when it comes to starting a career as an advertising manager. The best states for people in this position are Washington, New York, Idaho, and New Jersey. Advertising managers make the most in Washington with an average salary of $103,196. Whereas in New York and Idaho, they would average $93,846 and $89,851, respectively. While advertising managers would only make an average of $87,847 in New Jersey, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Washington

Total Advertising Manager Jobs:
533
Highest 10% Earn:
$165,000
Location Quotient:
1.63
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. New York

Total Advertising Manager Jobs:
988
Highest 10% Earn:
$166,000
Location Quotient:
1.72
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New Jersey

Total Advertising Manager Jobs:
427
Highest 10% Earn:
$156,000
Location Quotient:
1.2
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Advertising Manager Employers

1. Gannett
4.2
Avg. Salary: 
$81,291
Advertising Managers Hired: 
32+
2. WarnerMedia
4.6
Avg. Salary: 
$83,982
Advertising Managers Hired: 
26+
3. AT&T
4.8
Avg. Salary: 
$90,066
Advertising Managers Hired: 
25+
4. Kmart
4.8
Avg. Salary: 
$78,089
Advertising Managers Hired: 
16+
5. GateHouse Media
3.7
Avg. Salary: 
$59,633
Advertising Managers Hired: 
11+
6. Career Education
4.5
Avg. Salary: 
$67,115
Advertising Managers Hired: 
11+

Advertising Manager Videos

Updated October 2, 2020