Advertising managers direct a company's advertising activities and staff members, as they develop creative, consistent brand-specific ad campaigns. They supervise and work with other employees, establish project goals, and monitor, approve, and evaluate a project's status and impact. A successful advertising manager is focused on raising awareness and building interest in the products and services they represent.

The duties they perform in this capacity include, but are not limited to, overseeing advertising department operations and staff members, working with staff members, clients, or an ad agency to establish and meet projects goals and establish and enforce budgets and timelines. In addition, they initiate and direct research efforts, collect and analyze data, and present it to other parties, including management and clients, and providing expert advice on marketing and advertising methods for new or existing products or services. A bachelor's degree in advertising, marketing, or similar field is the usual requirement along with two years or more work experience in a similar role.

The average hourly salary for the position is $18.52, which amounts to over $65,000 annually. The career is likely to grow in the next few years and create new opportunities across the U.S.

What Does an Advertising Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Learn more about what an Advertising Manager does

How To Become an Advertising Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Learn More About How To Become an Advertising Manager

Advertising Manager Career Paths

Average Salary for an Advertising Manager

Advertising Managers in America make an average salary of $93,050 per year or $45 per hour. The top 10 percent makes over $141,000 per year, while the bottom 10 percent under $61,000 per year.
Average Advertising Manager Salary
$93,050 Yearly
$44.74 hourly
$61,000
10 %
$93,000
Median
$141,000
90 %

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Advertising Manager Education

Advertising Manager Majors

19.7 %
12.9 %

Advertising Manager Degrees

Bachelors

77.2 %

Associate

10.3 %

Masters

7.0 %

Top Colleges for Advertising Managers

1. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

2. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

3. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

4. Villanova University

Villanova, PA • Private

In-State Tuition
$53,308
Enrollment
6,819

5. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018

6. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

7. Boston University

Boston, MA • Private

In-State Tuition
$53,948
Enrollment
17,238

8. Worcester Polytechnic Institute

Worcester, MA • Private

In-State Tuition
$50,530
Enrollment
4,571

9. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

10. University of Illinois at Urbana-Champaign

Champaign, IL • Private

In-State Tuition
$15,094
Enrollment
32,974

Top Skills For an Advertising Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 19.1% of advertising managers listed online on their resume, but soft skills such as creativity and analytical skills are important as well.

Choose From 10+ Customizable Advertising Manager Resume templates

Zippia allows you to choose from different easy-to-use Advertising Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Advertising Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Advertising Manager Demographics

Advertising Manager Gender Distribution

Female
Female
57%
Male
Male
43%

After extensive research and analysis, Zippia's data science team found that:

  • Among advertising managers, 56.6% of them are women, while 43.4% are men.

  • The most common race/ethnicity among advertising managers is White, which makes up 75.5% of all advertising managers.

  • The most common foreign language among advertising managers is Spanish at 40.1%.

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Best States For an Advertising Manager

Some places are better than others when it comes to starting a career as an advertising manager. The best states for people in this position are Nevada, California, Washington, and Idaho. Advertising managers make the most in Nevada with an average salary of $128,012. Whereas in California and Washington, they would average $120,302 and $106,417, respectively. While advertising managers would only make an average of $103,501 in Idaho, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. California

Total Advertising Manager Jobs:
2,380
Highest 10% Earn:
$183,000
Location Quotient:
1.82 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Washington

Total Advertising Manager Jobs:
533
Highest 10% Earn:
$162,000
Location Quotient:
1.63 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New York

Total Advertising Manager Jobs:
988
Highest 10% Earn:
$146,000
Location Quotient:
1.72 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Advertising Managers

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Top Advertising Manager Employers

Most Common Employers For Advertising Manager

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1Apple$158,868$76.386
2Microsoft$151,045$72.627
3JCPenney$129,266$62.1510
4Sony Electronics$120,048$57.728
5Dell$115,538$55.558
6Sears Holdings$108,418$52.128
7Kmart$104,674$50.3217
8General Motors$100,913$48.5210
9The Coca-Cola Company$99,607$47.897
10University of Alaska$99,182$47.688

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