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Become An Advertising Manager

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Working As An Advertising Manager

  • Communicating with Persons Outside Organization
  • Thinking Creatively
  • Making Decisions and Solving Problems
  • Getting Information
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Stressful

  • $53,215

    Average Salary

What Does An Advertising Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become An Advertising Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Advertising Manager Jobs

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Advertising Manager Career Paths

Advertising Manager
Marketing Director
Brand Director
11 Yearsyrs
Product Manager Director, Product Marketing
Director Of Channel Marketing
13 Yearsyrs
Marketing Communications Manager Senior Manager Of Marketing
Director Of Marketing Services
9 Yearsyrs
Marketing Manager General Manager
Director Of Sales
10 Yearsyrs
Graphic Designer Marketing Manager
Director, Global Marketing
12 Yearsyrs
Project Manager Senior Product Manager
Director, Strategic Marketing
11 Yearsyrs
Graphic Designer Marketing Specialist
Marketing Communications Manager
7 Yearsyrs
Marketing Manager Senior Product Manager
Marketing Director
7 Yearsyrs
General Manager Account Executive
Marketing Manager
6 Yearsyrs
Marketing Consultant Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Director Of Sales Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Communications Manager Marketing Program Manager
Partner Marketing Manager
7 Yearsyrs
Sales Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Sales Manager Regional Sales Manager
Regional Sales Director
10 Yearsyrs
Marketing Director Sales Consultant
Regional Sales Manager
9 Yearsyrs
Advertising Director Marketing Director
Senior Director Of Marketing
13 Yearsyrs
General Manager Senior Manager
Senior Manager Of Marketing
9 Yearsyrs
Project Manager Business Development Manager
Senior Sales Manager
7 Yearsyrs
Office Manager Marketing Director
Senior Vice President Of Marketing
12 Yearsyrs
Marketing Consultant Director Of Communications And Marketing
Vice President Of Marketing & Communications
12 Yearsyrs
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Do you work as an Advertising Manager?

Help others decide if this is a good career for them

Average Length of Employment
Top Employers Before
Internship 6.5%
Manager 2.8%
Top Employers After
Owner 5.7%
Internship 3.7%
President 3.5%
Manager 2.9%

Do you work as an Advertising Manager?

Advertising Manager Demographics

Gender

Female

55.3%

Male

42.9%

Unknown

1.9%
Ethnicity

White

81.6%

Hispanic or Latino

9.1%

Asian

7.1%

Unknown

1.7%

Black or African American

0.5%
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Languages Spoken

Spanish

39.7%

French

11.6%

Russian

9.6%

Mandarin

4.8%

Italian

4.8%

Japanese

4.8%

German

4.1%

Chinese

3.4%

Greek

2.7%

Arabic

2.7%

Ukrainian

2.1%

Polish

2.1%

Swedish

1.4%

Hindi

1.4%

Dakota

1.4%

Hebrew

0.7%

Korean

0.7%

Bulgarian

0.7%

Catalan

0.7%

Georgian

0.7%
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Advertising Manager Education

Schools

Michigan State University

9.3%

University of Phoenix

9.3%

New York University

8.1%

University of Texas at Austin

7.0%

Northwestern University

5.4%

San Jose State University

5.4%

Pennsylvania State University

5.0%

Iowa State University

4.7%

University of Mississippi

4.3%

Boston University

4.3%

West Virginia University

3.9%

Florida State University

3.9%

University of Kansas

3.9%

Northern Illinois University

3.9%

Washington State University

3.9%

Liberty University

3.9%

Syracuse University

3.5%

University of Alabama

3.5%

University of South Florida

3.5%

Temple University

3.5%
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Majors

Business

19.7%

Marketing

15.9%

Communication

13.7%

Journalism

6.9%

Advertising

6.3%

Graphic Design

4.7%

Public Relations

4.5%

English

4.1%

Management

3.8%

Psychology

3.4%

Political Science

2.7%

Fine Arts

2.2%

Accounting

1.8%

Liberal Arts

1.7%

Agricultural Public Services

1.7%

Education

1.7%

Finance

1.4%

Photography

1.3%

Economics

1.3%

Business Communications

1.2%
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Degrees

Bachelors

57.5%

Other

16.3%

Masters

16.3%

Associate

4.7%

Certificate

3.7%

Doctorate

0.9%

Diploma

0.5%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Advertising Manager Salaries

Job Title Company Location Start Date Salary
Advertising Manager Trichromatic West, Inc. Commerce, CA Jun 11, 2015 $178,000
Advertising Manager My Eagle Express, Inc. Carson, CA Jan 13, 2015 $178,000
Advertising Manager for South America Audemars Piguet (North America), Inc. New York, NY Oct 19, 2012 $177,000
Manager Commercial, IP and Advertising Counsel Jetblue Airways Islandia, NY Sep 15, 2016 $170,000
Advertising Manager Aydigital Inc. New York, NY Mar 05, 2016 $167,000
Advertising Manager Apple Inc. Cupertino, CA Jul 15, 2015 $138,320
Advertising Manager Apple Inc. Cupertino, CA Sep 01, 2014 $137,530 -
$400,000
Manager, Online Acquisition Advertising Bitrhymes, Inc. Foster City, CA Feb 27, 2015 $135,574
Advertising Manager Safari Sundays New York, NY Sep 01, 2011 $120,000
Manager, Advertising Technology Placeiq, Inc. New York, NY Apr 15, 2016 $120,000 -
$130,000
Advertising Manager Apple Inc. Cupertino, CA May 18, 2015 $112,528
Advertising Manager Celtra, Inc. New York, NY Apr 07, 2015 $112,424
Advertising Manager Paradigm Spine, LLC New York, NY Jan 01, 2012 $81,000
Advertising Manager Kassatex, Inc. New York, NY Sep 01, 2012 $80,725
Advertising Manager H Commerce Inc. Lyndhurst, NJ Sep 20, 2012 $80,725
Digital Advertising Manager Ingersoll Rand Company Davidson, NC Jan 12, 2016 $80,267
Digital Advertising Manager Ingersoll-Rand Company Davidson, NC May 17, 2016 $80,267
Advertising Manager Paul Meyers & Friends New York, NY Oct 02, 2013 $80,000
Advertising Manager Perspective Lab, LLC San Francisco, CA Dec 10, 2012 $79,040
Advertising Manager Sunyco International Inc. Los Angeles, CA Oct 25, 2011 $60,878
Advertising Manager Ralison International, Inc. Diamond Bar, CA Sep 29, 2012 $60,878
Advertising Manager Gold Point Transportation, Inc. CA Oct 01, 2012 $60,878
Advertising Manager Medprime, LLC Atlanta, GA Aug 02, 2015 $60,000

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Top Skills for An Advertising Manager

WeeklyNewspaperCompanyWebsiteOnlineSalesLayoutRevenueGrowthCustomerServiceSalesRepsSalesStaffFinancialMonthlySalesGoalsInternalDepartmentsTradeShowsFacebookLocalBusinessesAdobePhotoshopDepartmentHeadsAccountExecutivesAdditionalMarketShareSpecialEvents

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  1. Weekly Newspaper
  2. Company Website
  3. Online Sales
You can check out examples of real life uses of top skills on resumes here:
  • Generated new advertising business and serviced existing accounts for weekly newspaper and its special editions.
  • Maintained company website: designing web pages, updating information and working closely with Web Manager for up-keep on the website.
  • Reorganized online sales division and territories to provide concentrated sales effort.
  • Developed ad sales, bookings, the creative design and layout of the Weekender editions in all community newspapers.
  • Created new concepts of Sunday TV Book revenue initiatives for Pop-Out Advertising, increasing revenue growth.

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Top Advertising Manager Employers

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Advertising Manager Videos

Career Advice on becoming an Advertising Manager by Nicky S (Full Version)

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

A Day In The Life: Marketing Manager