Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between advertising managers and associate brand managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising manager, becoming an associate brand manager takes usually requires 8-10 years. Additionally, an associate brand manager has an average salary of $95,925, which is higher than the $93,050 average annual salary of an advertising manager.
The top three skills for an advertising manager include digital marketing, marketing campaigns and SEO. The most important skills for an associate brand manager are customer service, sales floor, and loyalty programs.
| Advertising Manager | Associate Brand Manager | |
| Yearly salary | $93,050 | $95,925 |
| Hourly rate | $44.74 | $46.12 |
| Growth rate | 10% | 10% |
| Number of jobs | 43,083 | 69,511 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 64% |
| Average age | 39 | 39 |
| Years of experience | 6 | 10 |
Advertising managers are executive professionals who work closely with the advertising team to create and implement advertising media to create effective promotional and advertising campaigns for an organization. Advertising managers are required to negotiate advertising contracts for various advertising campaigns such as print media, online ads, radio, or television. They must identify new strategies so that they can maximize brand visibility. Advertising managers must also monitor the results of their advertising campaigns to determine their effectiveness and cost-benefit ratio.
Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.
Advertising managers and associate brand managers have different pay scales, as shown below.
| Advertising Manager | Associate Brand Manager | |
| Average salary | $93,050 | $95,925 |
| Salary range | Between $61,000 And $141,000 | Between $67,000 And $137,000 |
| Highest paying City | Burlingame, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | Nevada | New Jersey |
| Best paying company | Apple | The Walt Disney Company |
| Best paying industry | Finance | Manufacturing |
There are a few differences between an advertising manager and an associate brand manager in terms of educational background:
| Advertising Manager | Associate Brand Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 64% |
| Most common major | Business | Marketing |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between advertising managers' and associate brand managers' demographics:
| Advertising Manager | Associate Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.4% Female, 56.6% | Male, 40.0% Female, 60.0% |
| Race ratio | Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |