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The differences between advertising managers and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising manager, becoming a marketing account executive takes usually requires 8-10 years. Additionally, an advertising manager has an average salary of $93,050, which is higher than the $52,986 average annual salary of a marketing account executive.
The top three skills for an advertising manager include digital marketing, marketing campaigns and SEO. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.
| Advertising Manager | Marketing Account Executive | |
| Yearly salary | $93,050 | $52,986 |
| Hourly rate | $44.74 | $25.47 |
| Growth rate | 10% | 10% |
| Number of jobs | 43,083 | 188,195 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 6 | 10 |
Advertising managers are executive professionals who work closely with the advertising team to create and implement advertising media to create effective promotional and advertising campaigns for an organization. Advertising managers are required to negotiate advertising contracts for various advertising campaigns such as print media, online ads, radio, or television. They must identify new strategies so that they can maximize brand visibility. Advertising managers must also monitor the results of their advertising campaigns to determine their effectiveness and cost-benefit ratio.
Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.
Advertising managers and marketing account executives have different pay scales, as shown below.
| Advertising Manager | Marketing Account Executive | |
| Average salary | $93,050 | $52,986 |
| Salary range | Between $61,000 And $141,000 | Between $36,000 And $75,000 |
| Highest paying City | Burlingame, CA | Reston, VA |
| Highest paying state | Nevada | Virginia |
| Best paying company | Apple | |
| Best paying industry | Finance | Finance |
There are a few differences between an advertising manager and a marketing account executive in terms of educational background:
| Advertising Manager | Marketing Account Executive | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between advertising managers' and marketing account executives' demographics:
| Advertising Manager | Marketing Account Executive | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.4% Female, 56.6% | Male, 45.1% Female, 54.9% |
| Race ratio | Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |