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The differences between advertising managers and marketing data analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an advertising manager and a marketing data analyst. Additionally, an advertising manager has an average salary of $93,050, which is higher than the $73,938 average annual salary of a marketing data analyst.
The top three skills for an advertising manager include digital marketing, marketing campaigns and SEO. The most important skills for a marketing data analyst are digital marketing, power bi, and data analysis.
| Advertising Manager | Marketing Data Analyst | |
| Yearly salary | $93,050 | $73,938 |
| Hourly rate | $44.74 | $35.55 |
| Growth rate | 10% | 19% |
| Number of jobs | 43,083 | 160,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 69% |
| Average age | 39 | 37 |
| Years of experience | 6 | 6 |
Advertising managers are executive professionals who work closely with the advertising team to create and implement advertising media to create effective promotional and advertising campaigns for an organization. Advertising managers are required to negotiate advertising contracts for various advertising campaigns such as print media, online ads, radio, or television. They must identify new strategies so that they can maximize brand visibility. Advertising managers must also monitor the results of their advertising campaigns to determine their effectiveness and cost-benefit ratio.
A marketing data analyst is primarily in charge of performing research and analysis on the performances of various campaigns, determining and interpreting the numbers behind them. They are also responsible for monitoring campaign metrics, producing reports, simplifying data by building graphs and illustrations, identifying trends and opportunities, devising sales strategies, and recommending improvements on various campaigns. Furthermore, a marketing data analyst must have an in-depth understanding of the marketing conditions, consumers, and the company's vision, mission, and goals.
Advertising managers and marketing data analysts have different pay scales, as shown below.
| Advertising Manager | Marketing Data Analyst | |
| Average salary | $93,050 | $73,938 |
| Salary range | Between $61,000 And $141,000 | Between $52,000 And $103,000 |
| Highest paying City | Burlingame, CA | San Francisco, CA |
| Highest paying state | Nevada | Washington |
| Best paying company | Apple | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between an advertising manager and a marketing data analyst in terms of educational background:
| Advertising Manager | Marketing Data Analyst | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between advertising managers' and marketing data analysts' demographics:
| Advertising Manager | Marketing Data Analyst | |
| Average age | 39 | 37 |
| Gender ratio | Male, 43.4% Female, 56.6% | Male, 57.2% Female, 42.8% |
| Race ratio | Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |