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The differences between advertising managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising manager, becoming a product marketing manager takes usually requires 8-10 years. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $93,050 average annual salary of an advertising manager.
The top three skills for an advertising manager include digital marketing, marketing campaigns and SEO. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Advertising Manager | Product Marketing Manager | |
| Yearly salary | $93,050 | $112,220 |
| Hourly rate | $44.74 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 43,083 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 6 | 10 |
Advertising managers are executive professionals who work closely with the advertising team to create and implement advertising media to create effective promotional and advertising campaigns for an organization. Advertising managers are required to negotiate advertising contracts for various advertising campaigns such as print media, online ads, radio, or television. They must identify new strategies so that they can maximize brand visibility. Advertising managers must also monitor the results of their advertising campaigns to determine their effectiveness and cost-benefit ratio.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Advertising managers and product marketing managers have different pay scales, as shown below.
| Advertising Manager | Product Marketing Manager | |
| Average salary | $93,050 | $112,220 |
| Salary range | Between $61,000 And $141,000 | Between $83,000 And $149,000 |
| Highest paying City | Burlingame, CA | San Bruno, CA |
| Highest paying state | Nevada | California |
| Best paying company | Apple | Credit Karma |
| Best paying industry | Finance | Technology |
There are a few differences between an advertising manager and a product marketing manager in terms of educational background:
| Advertising Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between advertising managers' and product marketing managers' demographics:
| Advertising Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.4% Female, 56.6% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |