Advertising manager vs regional marketing manager

The differences between advertising managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising manager, becoming a regional marketing manager takes usually requires 8-10 years. Additionally, an advertising manager has an average salary of $93,050, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for an advertising manager include digital marketing, marketing campaigns and SEO. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Advertising manager vs regional marketing manager overview

	Advertising Manager	Regional Marketing Manager
Yearly salary	$93,050	$85,217
Hourly rate	$44.74	$40.97
Growth rate	10%	10%
Number of jobs	43,083	115,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	6	10

What does an advertising manager do?

Advertising managers are executive professionals who work closely with the advertising team to create and implement advertising media to create effective promotional and advertising campaigns for an organization. Advertising managers are required to negotiate advertising contracts for various advertising campaigns such as print media, online ads, radio, or television. They must identify new strategies so that they can maximize brand visibility. Advertising managers must also monitor the results of their advertising campaigns to determine their effectiveness and cost-benefit ratio.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Advertising manager vs regional marketing manager salary

Advertising managers and regional marketing managers have different pay scales, as shown below.

	Advertising Manager	Regional Marketing Manager
Average salary	$93,050	$85,217
Salary range	Between $61,000 And $141,000	Between $62,000 And $116,000
Highest paying City	Burlingame, CA	San Francisco, CA
Highest paying state	Nevada	California
Best paying company	Apple	AbbVie
Best paying industry	Finance	Construction

Differences between advertising manager and regional marketing manager education

There are a few differences between an advertising manager and a regional marketing manager in terms of educational background:

	Advertising Manager	Regional Marketing Manager
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	Northwestern University	University of Georgia

Advertising manager vs regional marketing manager demographics

Here are the differences between advertising managers' and regional marketing managers' demographics:

	Advertising Manager	Regional Marketing Manager
Average age	39	39
Gender ratio	Male, 43.4% Female, 56.6%	Male, 54.5% Female, 45.5%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between advertising manager and regional marketing manager duties and responsibilities

Advertising manager example responsibilities.

Design and manage CRM, email marketing and database systems for B2B and B2C environment.
Manage all advertising and product reselling opportunities, represent the company at trade shows and handle SEO.
Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Work with NYC base advertising and media agencies.
Build and maintain company work portfolio and Facebook page.
Test and expand marketing programs to include content seeding, and SEM.

Regional marketing manager example responsibilities.

Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
Develop promotions which heighten brand awareness and maximize ROI.
Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.

Advertising manager vs regional marketing manager skills

Common advertising manager skills

Digital Marketing, 13%
Marketing Campaigns, 10%
SEO, 8%
PPC, 8%
SEM, 8%
Facebook, 6%

Common regional marketing manager skills

Digital Marketing, 15%
Integrated Marketing, 6%
Marketing Campaigns, 5%
Project Management, 5%
ROI, 5%
Lead Generation, 4%

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Advertising Manager
Advertising Manager vs Regional Marketing Manager

Updated January 8, 2025

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