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The differences between advertising managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising manager, becoming a sales and marketing manager takes usually requires 8-10 years. Additionally, an advertising manager has an average salary of $93,050, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for an advertising manager include digital marketing, marketing campaigns and SEO. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Advertising Manager | Sales And Marketing Manager | |
| Yearly salary | $93,050 | $81,953 |
| Hourly rate | $44.74 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 43,083 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 6 | 10 |
Advertising managers are executive professionals who work closely with the advertising team to create and implement advertising media to create effective promotional and advertising campaigns for an organization. Advertising managers are required to negotiate advertising contracts for various advertising campaigns such as print media, online ads, radio, or television. They must identify new strategies so that they can maximize brand visibility. Advertising managers must also monitor the results of their advertising campaigns to determine their effectiveness and cost-benefit ratio.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Advertising managers and sales and marketing managers have different pay scales, as shown below.
| Advertising Manager | Sales And Marketing Manager | |
| Average salary | $93,050 | $81,953 |
| Salary range | Between $61,000 And $141,000 | Between $43,000 And $154,000 |
| Highest paying City | Burlingame, CA | Yonkers, NY |
| Highest paying state | Nevada | New York |
| Best paying company | Apple | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between an advertising manager and a sales and marketing manager in terms of educational background:
| Advertising Manager | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between advertising managers' and sales and marketing managers' demographics:
| Advertising Manager | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.4% Female, 56.6% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |