Advertising manager resume examples for 2025
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How to write an advertising manager resume
Craft a resume summary statement
Your resume summary sums up your experience and skills, making it easy for hiring managers to understand your qualifications at a glance. Here are some tips to writing the most important 2-4 sentences of your resume:
Step 1: Start with your professional title, or the one you aspire to.
Step 2: Detail your years of experience in advertising manager-related roles and your industry experience.
Step 3: What are your biggest professional wins? Here is your opportunity to highlight your strongest accomplishments by placing them at the start of your resume.
Step 4: Don't forget, your goal is to summarize your experience. Keep it short and sweet, so it's easy for recruiters to quickly understand why you're a great hire.
These four steps should give you a strong elevator pitch and land you some advertising manager interviews.Hi, I'm Zippi, your job search robot. Let me write a first draft of your summary statement.
List the right project manager skills
Many resumes are filtered out by hiring software before a human eye ever sees them. A robust Skills section can let recruiters (and bots) know you have the skills to do the job. Here is how to make the most of your skills section:
- Start with the job listing. Frequently, the keywords looked for by recruiters will be listed. Be careful to include all skills in the job listing you have experience with.
- Consider all the software and tools you use on a daily basis. When in doubt, list them!
- Make sure you use accurate and up to date terms for all the skills listed.
Here are example skills to include in your “Area of Expertise” on an advertising manager resume:
- Digital Marketing
- Marketing Campaigns
- SEO
- PPC
- SEM
- Google Analytics
- Integrated Marketing
- B Testing
- Market Research
- ROI
- YouTube
- Media Planning
- Account Executives
- Account Management
- Client Relationships
- Media Buying
- Brand Marketing
- Creative Development
- Graphic Design
- Media Management
- Trade Shows
- Business Development
- Sales Reps
- Press Releases
- Media Sales
- Revenue Growth
- Adobe Photoshop
- HTML
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How to structure your work experience
A work experience section is a vital part of your resume because it shows you have the experience to succeed in your next job.
- Put your most recent experience first. Prospective employers care about your most recent accomplishments the most.
- Put the job title, company name, city, and state on the left. Align dates in month and year format on the right-hand side.
- Include only recent, relevant jobs. This means if you're a fairly experienced worker, you might need to leave off that first internship or other positions in favor of highlighting more pertinent positions.
How to write advertising manager experience bullet points
Remember, your resume is not a list of responsibilities or a job description. This is your chance to show why you're good at your job and what you accomplished.
Use the XYZ formula for your work experience bullet points. Here's how it works:
- Use strong action verbs like Led, Built, or Optimized.
- Follow up with numbers when possible to support your results. How much did performance improve? How much revenue did you drive?
- Wrap it up by explaining the actions you took to achieve the result and how you made an impact.
This creates bullet points that read Achieved X, measured by Y, by doing Z.
Here are effective examples from advertising manager resumes:
Work history example #1
Media Planner
Mower
- Provided POVs on emerging media opportunities for upcoming campaigns.
- Managed and implemented social media campaigns across Twitter, Facebook, Google +, YouTube, and Instagram.
- Worked with media planners of sister networks to establish private label deals, which involved trading TV media spots.
- Managed multiple inboxes handling numerous RFP inquiries from top tier clients while training new employees on processes.
- Completed Starcom MediaVest Group University, an industry-renowned training program on all aspects of media
Work history example #2
Advertising Manager
McClatchy
- Spearheaded design of training plan and supporting documentation for a replacement sponsorship calendar.
- Worked closely with media planners, owners of advertising agencies, marketing directors and C-level management.
- Educated current advertisers on services Angie's List offers to increase ROI and to provide customer service to existing advertisers.
- Developed strong revenue initiatives for special editions for the TMC, online, and Classified departments.
- Supervised coordinator, proofread blueprint copy and oversaw layout and quality control of color print production.
Work history example #3
Advertising Sales Manager
Macy's
- Promoted multiple associates to specialist and management positions.
- Maintained open communication with buying line for needed merchandise.
- Developed and empowered associates through coaching and recognition resulting in high customer engagement.
- Identified, developed, and promoted 8 individuals to higher-level positions internally.
- Generated yearly comp sales growth (+2%) - one of only a few departments to ensure positive growth increases.
Work history example #4
Advertising Manager
Sony Corporation of America
- Helped develop the Internet s first music-based social media platform with over 100,000 members.
- Trained and motivated dealer sales representatives by creating online presentations, promotional programs and materials.
- Conducted competitor research and analysis which resulted in securing price reductions to better position VIP and Security Products.
- Worked closely with device manufacturers, operators and Android developers to promote and adopt the latest mobile multimedia and connectivity solutions.
- Provided 100% email support for Microsoft Analytics.
You can let Zippi customize your resume.
Add an education section to your resume
The education section should display your highest degree first.
Place your education section appropriately on your resume. If you graduated over 5 years ago, this section should be at the bottom of your resume. If you just graduated and lack relevant work experience, the education section should go to the top.
If you have a bachelor's or master's degree, do not list your high school education. If your graduation year is more than 15-20 years ago, it's better not to include dates in this section.
Here are some examples of good education entries for resumes:
Bachelor's Degree in advertising
School of Visual Arts, New York, NY
2001 - 2004
Highlight your advertising manager certifications on your resume
If you have any additional certifications or education-like achievements, add them to the education section.
Include the full name of the certification, along with the name of the issuing organization and date of obtainment.
If you have any of these certifications, be sure to include them on your advertising manager resume:
- Certified Sales Professional (CSP)
- Professional Certified Marketer (PCM)
- Certified Advertising Specialist (CAS)
- Google Data Analytics Professional Certificate
- Accredited Business Communicator (ABC)
- Certified Social Marketing Associate (CSMA)
- Certified Management Accountant (CMA)