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Advertising manager skills for your resume and career

Updated January 8, 2025
4 min read
Below we've compiled a list of the most critical advertising manager skills. We ranked the top skills for advertising managers based on the percentage of resumes they appeared on. For example, 12.9% of advertising manager resumes contained digital marketing as a skill. Continue reading to find out what skills an advertising manager needs to be successful in the workplace.

15 advertising manager skills for your resume and career

1. Digital Marketing

Here's how advertising managers use digital marketing:
  • Collaborate with both content development and product teams to determine best content focus/design for all digital marketing campaigns.
  • Developed new business and managed digital marketing campaigns on 15 hyperlocal news and community information websites throughout the Milwaukee area.

2. Marketing Campaigns

Here's how advertising managers use marketing campaigns:
  • Developed an advertising book including advertising slicks for correct logo usage for local marketing campaigns.
  • Collaborate with the director of brand management on production of university marketing campaigns.

3. SEO

Here's how advertising managers use seo:
  • Utilized HTML, Mobile Optimization, SEO, Facebook, YouTube, Re-Targeting, and Thousands of Coupon Networks.
  • Directed ad design, PPC, SEO, digital, and print Campaign strategy for northern Colorado businesses.

4. PPC

Pay-per-click (also known as PPC) is a form of digital marketing where advertisers pay a fee every time someone clicks on one of their ads. Because of this, PPC works to buy visits to a site instead of attracting visitors organically. PPC is mostly used in search engine advertising, and it can be useful for all kinds of marketing campaign objectives, including brand awareness, lead generation, and sales.

Here's how advertising managers use ppc:
  • Performed Search Engine Optimization via keyword oriented page copy, search engine friendly site structure, strategic backlinks and PPC campaigns.
  • Sole manager of 18 PPC client accounts and consistently delivering iterative performance improvements.

5. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how advertising managers use sem:
  • Created proposals and identified SEM traffic availability.
  • Tested and expanded marketing programs to include content seeding, and SEM.

6. Facebook

Here's how advertising managers use facebook:
  • Utilized social media platforms including Facebook and LinkedIn.
  • Create and maintain company's Facebook and Twitter accounts to inform customers about specials and car show dates.

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7. Google Analytics

Here's how advertising managers use google analytics:
  • Produced monthly analytic charts and reports for executive team utilizing Google Analytics.
  • Utilize Google Analytics and Webmaster Tools to track and report results of inbound marketing efforts and recommend improvements based on analysis.

8. Integrated Marketing

Here's how advertising managers use integrated marketing:
  • Lead the strategic development of all consumer-focused integrated marketing activity to build the brand.
  • Recruited, trained, and motivated sales & support staff in the art of integrated marketing.

9. B Testing

Here's how advertising managers use b testing:
  • General Consultant (site usability, conversion funnel metrics, A/B testing, etc.

10. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how advertising managers use market research:
  • Conducted market research to determine requirements for existing and future products based on market conditions and competitor information.
  • Conduct extensive market research in order to qualify potential executive features for Advantage Magazine.

11. Twitter

Here's how advertising managers use twitter:
  • Promote events and the paper through social media on Twitter.
  • Manage the BBQ Pit Boys official Twitter account.

12. ROI

Here's how advertising managers use roi:
  • Conducted regular analysis to determine advertising ROI and develop customized strategies for each restaurant market.
  • Worked with internal clients and external agencies to create cost-effective advertising programs measured by direct sales increases and improved ROI.

13. YouTube

Here's how advertising managers use youtube:
  • Negotiate and secure advertising opportunities for the #1 grilling show on YouTube, The BBQ Pit Boys.
  • Created 5 commercials, new website, YouTube channel and over 1 million face book fans.

14. Media Planning

Media planning involves the process that goes into the identification, and execution of marketing plans, campaigns, and ads of audio, visual, and textual contents to maximize growth and sales via various media channels.

Here's how advertising managers use media planning:
  • Develop, supervise and manage media planning and schedules of external ad agencies.
  • Directed creative resources, supervised media planning, production and vendor relations.

15. Account Executives

Account executives help build good relationships with new and existing clients. They interact with brand teams and clients, making them the point of contact. A sales development representative responsibilities entail facilitating sales, generating potential leads, and referring customers to the best salesperson. To succeed in this job post, you need to have the best customer service, math, analytical, interpersonal, and communication skills. A bachelor's degree in business marketing, sales, or a similar field fits this role.

Here's how advertising managers use account executives:
  • Developed new training modules and led structured training sessions for incoming account executives.
  • Assisted Account Executives in improving media buy effectiveness through campaign management.
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List of advertising manager skills to add to your resume

Advertising manager skills

The most important skills for an advertising manager resume and required skills for an advertising manager to have include:

  • Digital Marketing
  • Marketing Campaigns
  • SEO
  • PPC
  • SEM
  • Facebook
  • Google Analytics
  • Integrated Marketing
  • B Testing
  • Market Research
  • Twitter
  • ROI
  • YouTube
  • Media Planning
  • Account Executives
  • Account Management
  • Client Relationships
  • Media Buying
  • Brand Marketing
  • Creative Development
  • Graphic Design
  • Media Management
  • Trade Shows
  • Business Development
  • Sales Reps
  • Press Releases
  • Media Sales
  • Revenue Growth
  • Adobe Photoshop
  • HTML
  • Promotional Materials
  • B2C
  • Real Estate
  • Local Businesses
  • Photo Shoots
  • Print ADS
  • Collateral Materials
  • Direct Reports
  • Cpm
  • Sales Revenue
  • Content Marketing
  • Sales Efforts
  • Creative Direction
  • Search Engine Marketing
  • Sales Strategies
  • B2B Marketing
  • Sales Presentations
  • Sales Training

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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