What does an advertising manager do?
Advertising managers are executive professionals who work closely with the advertising team to create and implement advertising media to create effective promotional and advertising campaigns for an organization. Advertising managers are required to negotiate advertising contracts for various advertising campaigns such as print media, online ads, radio, or television. They must identify new strategies so that they can maximize brand visibility. Advertising managers must also monitor the results of their advertising campaigns to determine their effectiveness and cost-benefit ratio.
Advertising manager responsibilities
Here are examples of responsibilities from real advertising manager resumes:
- Design and manage CRM, email marketing and database systems for B2B and B2C environment.
- Manage all advertising and product reselling opportunities, represent the company at trade shows and handle SEO.
- Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
- Work with NYC base advertising and media agencies.
- Build and maintain company work portfolio and Facebook page.
- Test and expand marketing programs to include content seeding, and SEM.
- Prepare weekly payroll and expense reports for all department personnel, including mileage reimbursements.
- Educate, pitch and keep clients up to date on newest SEO and social media trends and tactics.
- Schedule and prioritize all jobs to insure that deadlines are meet by the graphic arts department and advertising coordinators.
- Work with internal clients and external agencies to create cost-effective advertising programs measure by direct sales increases and improve ROI.
- Create proposals and identify SEM traffic availability.
- Utilize social media platforms including Facebook and LinkedIn.
- Proofread ads for continuity, consistency and readability.
- Conduct regular analysis to determine advertising ROI and develop customize strategies for each restaurant market.
- Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.
Advertising manager skills and personality traits
We calculated that 13% of Advertising Managers are proficient in Digital Marketing, Marketing Campaigns, and SEO. They’re also known for soft skills such as Creativity, Analytical skills, and Organizational skills.
We break down the percentage of Advertising Managers that have these skills listed on their resume here:
- Digital Marketing, 13%
Collaborate with both content development and product teams to determine best content focus/design for all digital marketing campaigns.
- Marketing Campaigns, 10%
Developed an advertising book including advertising slicks for correct logo usage for local marketing campaigns.
- SEO, 8%
Utilized HTML, Mobile Optimization, SEO, Facebook, YouTube, Re-Targeting, and Thousands of Coupon Networks.
- PPC, 8%
Performed Search Engine Optimization via keyword oriented page copy, search engine friendly site structure, strategic backlinks and PPC campaigns.
- SEM, 8%
Created proposals and identified SEM traffic availability.
- Facebook, 6%
Utilized social media platforms including Facebook and LinkedIn.
Common skills that an advertising manager uses to do their job include "digital marketing," "marketing campaigns," and "seo." You can find details on the most important advertising manager responsibilities below.
Creativity. To carry out their duties, the most important skill for an advertising manager to have is creativity. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Advertising managers often use creativity in their day-to-day job, as shown by this real resume: "process creative asset requests and collaborate with brand marketing team to ensure all materials meet established brand standards. "
Analytical skills. Many advertising manager duties rely on analytical skills. "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.," so an advertising manager will need this skill often in their role. This resume example is just one of many ways advertising manager responsibilities rely on analytical skills: "developed and executed strategic and integrated marketing communications plans in support of ip, data and voice marketing clients. "
Organizational skills. advertising managers are also known for organizational skills, which are critical to their duties. You can see how this skill relates to advertising manager responsibilities, because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." An advertising manager resume example shows how organizational skills is used in the workplace: "coordinate pre-show meetings to communicate exhibit hall in accordance with organizational objectives, revenue growth, and marketing strategies. "
Communication skills. For certain advertising manager responsibilities to be completed, the job requires competence in "communication skills." The day-to-day duties of an advertising manager rely on this skill, as "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." For example, this snippet was taken directly from a resume about how this skill applies to what advertising managers do: "aided the advertising manager with newspaper ad sales communications by cold calling and emailing local businesses. "
The three companies that hire the most advertising managers are:
- Cart.com6 advertising managers jobs
- Acadia Healthcare2 advertising managers jobs
- Amazon2 advertising managers jobs
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Compare different advertising managers
Advertising manager vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
There are some key differences in the responsibilities of each position. For example, advertising manager responsibilities require skills like "ppc," "sem," "google analytics," and "liaising." Meanwhile a typical manager, field marketing has skills in areas such as "project management," "salesforce," "demand generation," and "crm." This difference in skills reveals the differences in what each career does.
Managers, field marketing earn the highest salaries when working in the technology industry, with an average yearly salary of $100,565. On the other hand, advertising managers are paid more in the finance industry with an average salary of $101,621.managers, field marketing tend to reach similar levels of education than advertising managers. In fact, managers, field marketing are 2.5% more likely to graduate with a Master's Degree and 0.1% more likely to have a Doctoral Degree.Advertising manager vs. Marketing account executive
Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.
Each career also uses different skills, according to real advertising manager resumes. While advertising manager responsibilities can utilize skills like "google analytics," "integrated marketing," "liaising," and "b testing," marketing account executives use skills like "c-level," "crm," "customer satisfaction," and "lead generation."
On average, marketing account executives earn a lower salary than advertising managers. Some industries support higher salaries in each profession. Interestingly enough, marketing account executives earn the most pay in the finance industry with an average salary of $61,793. Whereas advertising managers have higher pay in the finance industry, with an average salary of $101,621.Average education levels between the two professions vary. Marketing account executives tend to reach similar levels of education than advertising managers. In fact, they're 0.7% more likely to graduate with a Master's Degree and 0.1% more likely to earn a Doctoral Degree.Advertising manager vs. Marketing strategist
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from advertising manager resumes include skills like "seo," "liaising," "account executives," and "client relationships," whereas a marketing strategist is more likely to list skills in "email marketing," "project management," "social media marketing," and "content strategy. "
Marketing strategists earn the highest salary when working in the technology industry, where they receive an average salary of $100,214. Comparatively, advertising managers have the highest earning potential in the finance industry, with an average salary of $101,621.When it comes to education, marketing strategists tend to earn higher degree levels compared to advertising managers. In fact, they're 7.0% more likely to earn a Master's Degree, and 0.3% more likely to graduate with a Doctoral Degree.Advertising manager vs. Associate brand manager
Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.
Types of advertising manager
Updated January 8, 2025
