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Job outlook for advertising/marketing assistants in the United States
Advertising/marketing assistant job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected advertising/marketing assistant job growth rate is 19% from 2018-2028.
About 150,300 new jobs for advertising/marketing assistants are projected over the next decade.
Advertising/marketing assistant salaries have increased 5% for advertising/marketing assistants in the last 5 years.
There are over 286,962 advertising/marketing assistants currently employed in the United States.
There are 77,253 active advertising/marketing assistant job openings in the US.
The average advertising/marketing assistant salary is $51,627.
Are advertising/marketing assistant jobs in demand?
Advertising/marketing assistant job and salary trends over time
Advertising/marketing assistant jobs over time
Advertising/marketing assistant job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 286,962 | 0.09% |
| 2020 | 276,838 | 0.08% |
| 2019 | 275,556 | 0.08% |
| 2018 | 261,798 | 0.08% |
| 2017 | 247,842 | 0.08% |
Average advertising/marketing assistant salary over time
Advertising/marketing assistant salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $51,627 | $24.82 | +3.2% |
| 2025 | $50,043 | $24.06 | +1.1% |
| 2024 | $49,517 | $23.81 | --0.2% |
| 2023 | $49,603 | $23.85 | +1.1% |
| 2022 | $49,078 | $23.60 | +0.7% |
Advertising/marketing assistant jobs by state
Most common states for advertising/marketing assistants
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | Utah | 3,101,833 | 558 | 18% |
| 2 | New Hampshire | 1,342,795 | 230 | 17% |
| 3 | Wyoming | 579,315 | 92 | 16% |
| 4 | Washington | 7,405,743 | 1,077 | 15% |
| 5 | North Dakota | 755,393 | 111 | 15% |
| 6 | District of Columbia | 693,972 | 106 | 15% |
| 7 | Minnesota | 5,576,606 | 779 | 14% |
| 8 | Maine | 1,335,907 | 170 | 13% |
| 9 | Delaware | 961,939 | 125 | 13% |
| 10 | South Dakota | 869,666 | 115 | 13% |
| 11 | Alaska | 739,795 | 93 | 13% |
| 12 | Vermont | 623,657 | 79 | 13% |
| 13 | Colorado | 5,607,154 | 661 | 12% |
| 14 | Connecticut | 3,588,184 | 437 | 12% |
| 15 | Nebraska | 1,920,076 | 239 | 12% |
| 16 | Virginia | 8,470,020 | 928 | 11% |
| 17 | North Carolina | 10,273,419 | 1,070 | 10% |
| 18 | Georgia | 10,429,379 | 1,030 | 10% |
| 19 | Maryland | 6,052,177 | 605 | 10% |
| 20 | Kansas | 2,913,123 | 296 | 10% |
Advertising/Marketing Assistant job outlook: Expert opinions
Our panel of advertising/marketing assistant experts
University of North Georgia
University of Redlands
University of Scranton
University of Central Oklahoma
Baylor University
Idaho State University
What hard/technical skills are most important for Advertising/Marketing Assistants?
Mary Norman: -Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights
Xin Zhao Ph.D.
ProfessorUniversity of Redlands
School of Business
What skills stand out on Advertising/Marketing Assistant resumes?
Xin Zhao Ph.D.: The most common responsibilities of a marketing coordinator include the following: conducting research of the industry, competitors, and customers in preparation of marketing campaigns, working with other departments to produce marketing collaterals, tracking campaign and sales data as well as helping with sales forecast. As a result, strong research, analytical, and communication skills would stand out on the resume.
What soft skills should all Advertising/Marketing Assistants possess?
Xin Zhao Ph.D.: As mentioned above, a marketing coordinator needs to organize efforts among different departments to successfully design and launch campaigns. Therefore, collaborative, organizational (especially time management) and communication skills are most important for this position to keep things on track.
What hard/technical skills are most important for Advertising/Marketing Assistants?
Xin Zhao Ph.D.: Skills in gathering information and generating reports to facilitate decision-making are most important. In addition, employers are looking for experienced people in project management to make sure the marketing plan is executed effectively. Familiarity with data analytics tools, such as Google Analytics, could also help track a campaign's performance. Secondary skills in CRM tools, such as HubSpot, and Content Management Systems, such as WordPress, would be welcome, too, especially for small businesses where marketing coordinators need to wear multiple hats.
What skills will help Advertising/Marketing Assistants earn the most?
Xin Zhao Ph.D.: Ever since marketing became a profession, creativity has been considered one of the most important skills for marketing professionals. Being creative used to have a narrow definition and only apply to design work to make your brand unique and stand out in the market. With AI and automation becoming more prevalent in the marketing field, creativity has a broader meaning. Specifically, AI and automation help businesses streamline data collection and analysis, identify patterns, and highlight insights, which could eliminate some traditional marketing coordinator jobs. However, marketers who can think outside the box would apply their business instinct to make meaningful connections between data and action. They can understand analytics and make a decision that transcends machine intelligence. Therefore, in the long run, creative skills would help you stay in demand for your work and earn the most.
Abhijit Roy
Professor of MarketingUniversity of Scranton
School of Management
What soft skills should all Advertising/Marketing Assistants possess?
Abhijit Roy: These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.
Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.
Stacia Wert-Gray Ph.D.
Professor of Marketing, ChairpersonUniversity of Central Oklahoma
Department of Marketing
What skills stand out on Advertising/Marketing Assistant resumes?
Stacia Wert-Gray Ph.D.: Employers are looking for people who are analytical. Much of marketing involved understanding target audiences and marketing. If an applicant can analyze and interpret data, they add value to the employer.
What soft skills should all Advertising/Marketing Assistants possess?
Stacia Wert-Gray Ph.D.: Communication is important in any job but especially in marketing. These professionals must be able to communicate with customers/clients about product/service benefits and must be able to listen and represent the needs of customers/clients to their own company.
What hard/technical skills are most important for Advertising/Marketing Assistants?
Stacia Wert-Gray Ph.D.: Data analysis is important. Understanding metrics adds value to your employer as you are able to design attractive marketing campaigns
What skills will help Advertising/Marketing Assistants earn the most?
Stacia Wert-Gray Ph.D.: Currently, employers are looking for candidates who understand social media and search engine optimization. These forms of marketing communication are red hot in today's world because they are relatively inexpensive when compared to traditional media, and they are easier to measure outcomes. Companies are emphasizing return on marketing investment, and traditional media expenditures are not easy to quantify benefits.
Stephanie Mangus Ph.D.
Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of MarketingBaylor University
Hankamer School of Business
What skills stand out on Advertising/Marketing Assistant resumes?
Stephanie Mangus Ph.D.: Recruiters are looking for evidence that applicants are hardworking and have a history of achieving and exceeding goals.
What soft skills should all Advertising/Marketing Assistants possess?
Stephanie Mangus Ph.D.: Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.
What hard/technical skills are most important for Advertising/Marketing Assistants?
Stephanie Mangus Ph.D.: In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.
What skills will help Advertising/Marketing Assistants earn the most?
Stephanie Mangus Ph.D.: Analytical skills, business acumen, and knowing when to step up.
Dr. Alexander Rose
Assistant Professor of MarketingIdaho State University
Marketing Department
What experience really stands out on Advertising/Marketing Assistant resumes?
Dr. Alexander Rose: As of now, the most important experience is doing an internship. With the number of time demands placed on college students (work, family, credit hours), this can be a big lift, but 60 percent of our graduates get jobs where they interned. It's critical to seek those opportunities and take advantage of them.