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Become An Advertising Media Consultant

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Working As An Advertising Media Consultant

  • Selling or Influencing Others
  • Communicating with Persons Outside Organization
  • Thinking Creatively
  • Organizing, Planning, and Prioritizing Work
  • Getting Information
  • Deal with People

  • Make Decisions

  • Stressful

  • $61,047

    Average Salary

Example Of What An Advertising Media Consultant does

  • Developed and established a B2B client base of over 150 advertisers.
  • Formulate new strategies from client feedback to continually improve ROI throughout the year.
  • Certified Google & Yahoo Search Engine Marketing Consultant and Authorized Reseller.
  • Maintain assigned account bases while prospecting for and developing new accounts/clientele.
  • Educate clients on SEO and PPC best practices.
  • Produced and purchased advertising for most successful US Open Cup Semi-finals in history of event.
  • Achieve and exceed sales goals.
  • Create proposals and pitches to obtain new clients.
  • Led the region in both exceeding new business development goals and emerging online product offerings.
  • Managed social communities for combatgent.com utilizing Hootsuite and SproutSocial for Twitter, Facebook, Pinterest, Tumblr, and Instagram properties.
  • Moderated LiveTweetApp wall and social media posts on Twitter and Facebook.
  • Overachieved company goals of online products consisting of Google Adwords, PPC, & Directories.

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How To Become An Advertising Media Consultant

Although a high school diploma is typically enough education for an entry-level advertising sales position, some employers prefer applicants with a bachelor’s degree. Proven sales success and communication skills are essential. Most training for advertising sales agents takes place on the job.

Education

Although a high school diploma is typically the minimum education requirement for an entry-level advertising sales position, some employers prefer applicants with a college degree. Publishing companies with large circulations and broadcasting stations with a large audience may prefer workers with at least a college degree. Courses in marketing, communications, business, and advertising are helpful. For those who have a proven record of successfully selling other products, educational requirements are not likely to be strict.

Training

Most training takes place on the job and can be either formal or informal. In the majority of cases, an experienced sales manager instructs a newly hired advertising sales agent who lacks sales experience. In this one-on-one environment, supervisors typically coach new hires and observe them as they make sales calls and contact clients. Supervisors then advise the new hires on ways to improve their interaction with clients. Employers may bring in consultants to lead formal training sessions when agents sell to a specialized market segment, such as automotive dealers or real estate professionals.

Advancement

Agents with proven leadership ability and a strong sales record may advance to supervisory and managerial positions, such as sales manager, account executive, and vice president of sales. Successful advertising sales agents may also advance to positions in other industries, such as corporate sales.

Important Qualities

Communication skills. Advertising sales agents must be persuasive during sales calls. In addition, they should listen to the client’s desires and concerns, and recommend an appropriate advertising package.

Initiative. Advertising sales agents must actively seek new clients, keep in touch with current clients, and expand their client base, in order to meet sales quotas.

Organizational skills. Agents work with many clients, each of whom may be at a different stage in the sales process. Agents must be well organized to keep track of their clients and potential clients.

Self-confidence. Advertising sales agents should be confident when calling potential clients (making cold calls). Because potential clients are often unwilling to commit on a first call, agents frequently must continue making sales calls, even if rejected at first.

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Advertising Media Consultant jobs

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Advertising Media Consultant Demographics

Gender

  • Male

    47.2%
  • Female

    47.2%
  • Unknown

    5.6%

Ethnicity

  • White

    76.6%
  • Hispanic or Latino

    13.5%
  • Asian

    7.7%
  • Unknown

    1.8%
  • Black or African American

    0.4%
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Languages Spoken

  • Spanish

    44.4%
  • Swahili

    11.1%
  • Vietnamese

    11.1%
  • Russian

    11.1%
  • Hindi

    11.1%
  • Urdu

    11.1%
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Advertising Media Consultant

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Advertising Media Consultant Education

Advertising Media Consultant

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Top Skills for An Advertising Media Consultant

PrintProductsSearchEngineSet-UpFacebookSEOSEMBusinessOwnersDesignTwitterProposalsROIYahooBusinessDevelopmentSalesGoalsClientBaseColdCallsInstagramMacTumblrPromotionalCampaignsCustomerServiceNewAccounts

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Top Advertising Media Consultant Skills

  1. Print Products
  2. Search Engine
  3. Set-Up Facebook
You can check out examples of real life uses of top skills on resumes here:
  • Explain complex technical concepts such as SEM, SEO, Online Display, etc.
  • Produced and purchased advertising for most successful US Open Cup Semi-finals in history of event.
  • Maintain social media outlets (organization s blog, Facebook, and Twitter accounts).
  • Submitted investment proposals, which included collective consumer search statistics by category and geography.
  • Tracked program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and ROI.

Top Advertising Media Consultant Employers

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