FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

FIND
PERSONALIZED JOBS

Become An Advertising Media Consultant

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As An Advertising Media Consultant

  • Selling or Influencing Others
  • Communicating with Persons Outside Organization
  • Thinking Creatively
  • Organizing, Planning, and Prioritizing Work
  • Getting Information
  • Deal with People

  • Make Decisions

  • Stressful

  • $61,047

    Average Salary

What Does An Advertising Media Consultant Do

Advertising sales agents, also called advertising sales representatives, sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.

Duties

Advertising sales agents typically do the following:

  • Locate and contact potential clients to offer their firm’s advertising services
  • Explain to clients how specific types of advertising will help promote their products or services in the most effective way
  • Provide clients with estimates of the costs of advertising products or services
  • Process all correspondence and paperwork related to accounts
  • Prepare and deliver sales presentations to new and existing clients
  • Inform clients of available options for advertising art, formats, or features and provide samples of previous work for other clients
  • Deliver advertising or illustration proofs to clients for approval
  • Prepare promotional plans, sales literature, media kits, and sales contracts
  • Recommend appropriate sizes and formats for advertising

Advertising sales agents work outside the office occasionally, meeting with clients and prospective clients at their places of business. Some may make telephone sales calls as well—calling prospects, attempting to sell the media firm’s advertising space or time, and arranging followup appointments with interested prospects.

A critical part of building relationships with clients is learning about their needs. Before the first meeting with a client, a sales agent gathers background information on the client’s products, current clients, prospective clients, and the geographic area of the target market.

The sales agent then meets with the client to explain how specific types of advertising will help promote the client’s products or services most effectively. If a client wishes to proceed, the advertising sales agent prepares and presents an advertising proposal to the client. The proposal may include an overview of the advertising medium to be used, sample advertisements, and cost estimates for the project.

Because of consolidation among media industries, agents are increasingly selling several types of ads in one package. For example, agents may sell ads that would be found in print editions, as well as online editions, of a particular publication, such as a newspaper.

In addition to maintaining sales and overseeing their accounts, advertising sales agents analyze sales statistics and prepare reports about clients’ accounts. They keep up to date on industry trends by reading about both current and new products, and they monitor the sales, prices, and products of their competitors.

In many firms, the advertising sales agent drafts contracts, which specify the cost and the advertising work to be done. Agents also may continue to help the client, answering questions or addressing problems the client may have with the proposal.

In addition, sales agents may be responsible for developing sales tools, promotional plans, and media kits, all of which they use to help make a sale. In other cases, firms may have a marketing team that sales agents work with to develop these sales tools.

Show More

Show Less

How To Become An Advertising Media Consultant

Although a high school diploma is typically enough education for an entry-level advertising sales position, some employers prefer applicants with a bachelor’s degree. Proven sales success and communication skills are essential. Most training for advertising sales agents takes place on the job.

Education

Although a high school diploma is typically the minimum education requirement for an entry-level advertising sales position, some employers prefer applicants with a college degree. Publishing companies with large circulations and broadcasting stations with a large audience may prefer workers with at least a college degree. Courses in marketing, communications, business, and advertising are helpful. For those who have a proven record of successfully selling other products, educational requirements are not likely to be strict.

Training

Most training takes place on the job and can be either formal or informal. In the majority of cases, an experienced sales manager instructs a newly hired advertising sales agent who lacks sales experience. In this one-on-one environment, supervisors typically coach new hires and observe them as they make sales calls and contact clients. Supervisors then advise the new hires on ways to improve their interaction with clients. Employers may bring in consultants to lead formal training sessions when agents sell to a specialized market segment, such as automotive dealers or real estate professionals.

Advancement

Agents with proven leadership ability and a strong sales record may advance to supervisory and managerial positions, such as sales manager, account executive, and vice president of sales. Successful advertising sales agents may also advance to positions in other industries, such as corporate sales.

Important Qualities

Communication skills. Advertising sales agents must be persuasive during sales calls. In addition, they should listen to the client’s desires and concerns, and recommend an appropriate advertising package.

Initiative. Advertising sales agents must actively seek new clients, keep in touch with current clients, and expand their client base, in order to meet sales quotas.

Organizational skills. Agents work with many clients, each of whom may be at a different stage in the sales process. Agents must be well organized to keep track of their clients and potential clients.

Self-confidence. Advertising sales agents should be confident when calling potential clients (making cold calls). Because potential clients are often unwilling to commit on a first call, agents frequently must continue making sales calls, even if rejected at first.

Show More

Show Less

Advertising Media Consultant jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Advertising Media Consultant Demographics

Gender

Male

47.2%

Female

47.2%

Unknown

5.6%
Ethnicity

White

76.6%

Hispanic or Latino

13.5%

Asian

7.7%

Unknown

1.8%

Black or African American

0.4%
Show More
Languages Spoken

Spanish

44.4%

Swahili

11.1%

Vietnamese

11.1%

Russian

11.1%

Hindi

11.1%

Urdu

11.1%
Show More

Advertising Media Consultant Education

Schools

Michigan State University

12.5%

Marylhurst University

9.4%

Art Institute of Atlanta

6.3%

Community College of Denver

6.3%

Angelo State University

6.3%

Pennsylvania State University

6.3%

Northern Illinois University

6.3%

Northeastern University

6.3%

Cambridge College

6.3%

Central Washington University

3.1%

University of Texas at Arlington

3.1%

University of Houston

3.1%

West Texas A&M University

3.1%

University of California - Berkeley

3.1%

Southern New Hampshire University

3.1%

Northwest Missouri State University

3.1%

Kutztown University of Pennsylvania

3.1%

SAE Institute

3.1%

Southeast Missouri State University

3.1%

Eastern Illinois University

3.1%
Show More
Majors

Communication

16.7%

Business

15.2%

Marketing

9.1%

Public Relations

7.6%

Graphic Design

6.1%

Advertising

4.5%

Management

4.5%

Psychology

3.0%

Computer Information Systems

3.0%

Music

3.0%

Culinary Arts

3.0%

Fine Arts

3.0%

Elementary Education

3.0%

Journalism

3.0%

Human Services

3.0%

Mechanical Engineering

3.0%

Specialized Sales And Merchandising

3.0%

Liberal Arts

3.0%

Sociology

1.5%

International Business

1.5%
Show More
Degrees

Bachelors

57.3%

Other

23.6%

Masters

10.1%

Associate

3.4%

Certificate

2.2%

Diploma

2.2%

License

1.1%
Show More
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills for An Advertising Media Consultant

PrintProductsSearchEngineSet-UpFacebookSEOSEMBusinessOwnersDesignTwitterProposalsROIYahooBusinessDevelopmentSalesGoalsClientBaseColdCallsInstagramMacTumblrPromotionalCampaignsCustomerServiceNewAccounts

Show More

Top Advertising Media Consultant Skills

  1. Print Products
  2. Search Engine
  3. Set-Up Facebook
You can check out examples of real life uses of top skills on resumes here:
  • Explain complex technical concepts such as SEM, SEO, Online Display, etc.
  • Produced and purchased advertising for most successful US Open Cup Semi-finals in history of event.
  • Maintain social media outlets (organization s blog, Facebook, and Twitter accounts).
  • Submitted investment proposals, which included collective consumer search statistics by category and geography.
  • Tracked program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and ROI.

Top Advertising Media Consultant Employers

Show More