Advertising media consultant vs marketing consultant

The differences between advertising media consultants and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an advertising media consultant, becoming a marketing consultant takes usually requires 4-6 years. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $69,447 average annual salary of an advertising media consultant.

The top three skills for an advertising media consultant include search engine, internet products and search engine marketing. The most important skills for a marketing consultant are customer service, web content, and media sales.

Advertising media consultant vs marketing consultant overview

	Advertising Media Consultant	Marketing Consultant
Yearly salary	$69,447	$70,593
Hourly rate	$33.39	$33.94
Growth rate	-8%	19%
Number of jobs	26,082	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 75%
Average age	44	37
Years of experience	4	6

Advertising media consultant vs marketing consultant salary

Advertising media consultants and marketing consultants have different pay scales, as shown below.

	Advertising Media Consultant	Marketing Consultant
Average salary	$69,447	$70,593
Salary range	Between $39,000 And $120,000	Between $44,000 And $112,000
Highest paying City	-	Wilmington, DE
Highest paying state	-	Delaware
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between advertising media consultant and marketing consultant education

There are a few differences between an advertising media consultant and a marketing consultant in terms of educational background:

	Advertising Media Consultant	Marketing Consultant
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Georgia

Advertising media consultant vs marketing consultant demographics

Here are the differences between advertising media consultants' and marketing consultants' demographics:

	Advertising Media Consultant	Marketing Consultant
Average age	44	37
Gender ratio	Male, 50.8% Female, 49.2%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between advertising media consultant and marketing consultant duties and responsibilities

Advertising media consultant example responsibilities.

Manage book of business through SalesForce.com
Promote digital products including websites, PPC, SEO and SEM products to existing and new clients.
Formulate new strategies from client feedback to continually improve ROI throughout the year.
Track program budgets and expenses and campaign response rates to evaluate each campaign base on program objectives and ROI.
Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
Create and deliver PowerPoint presentations, coordinate luncheons and other special events for new and prospective customers.

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Advertising media consultant vs marketing consultant skills

Common advertising media consultant skills

Search Engine, 15%
Internet Products, 10%
Search Engine Marketing, 9%
Cold Calls, 7%
Business Development, 6%
Google Adwords, 6%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

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Advertising Media Consultant
Advertising Media Consultant vs Marketing Consultant

Updated January 8, 2025

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