Advertising operations manager job description
Updated March 14, 2024
9 min read
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Example advertising operations manager requirements on a job description
Advertising operations manager requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in advertising operations manager job postings.
Sample advertising operations manager requirements
- Bachelor’s degree in Advertising, Communications, or related field
- Minimum 3-5 years of experience in advertising operations
- Proficiency with Microsoft Office Suite, HTML and CSS
- Knowledge of advertising technologies such as DFP, AdX, etc.
- Ability to use data and analytics to measure advertising performance
Sample required advertising operations manager soft skills
- Strong communication, presentation and organizational skills
- Ability to think strategically and conceptually
- High level of attention to detail and accuracy
- Ability to work independently and manage multiple projects
- Proven problem-solving skills
Advertising operations manager job description example 1
Caesars Entertainment advertising operations manager job description
Caesars Digital is the fastest growing Sports Book in the US! Our ambition is to build a digitally led, internationally diverse gambling company of scale. We are in a highly innovative industry. As one of the largest gambling companies and with over 11,000 people worldwide, we make a massive investment in everyone, offering excellent career development opportunities. Our people are at the heart of everything we do, and we offer a fast-paced environment where we have fun, celebrate success, and give you all the tools you'll need to be your best self.
The Digital Ad Operations Manager will execute, manage, troubleshoot, and optimize digital marketing campaigns aimed at both branding and response objectives. This position is responsible for properly setting up all components of a campaign, including the creation of a new advertiser, use of proper naming conventions, and proper creative implementation.
The Manager will serve as a subject matter expert for Google's Campaign Manager and AppsFlyer implementation, working closely with business stakeholders to continually improve the end-to-end flow of customer information.
What you will do:
Assist in the on-going improvement of tagging and analysis related to Google Campaign Manager, AppsFlyer, Google Analytics, and Google Data Studio Direct an Ad Operations Analyst with regards to trafficking, creative swaps, taxonomy and data governance
What You Will Need:
6-8 years of experience in digital operations Academic background in analytics, statistics, marketing, business, or related field. Undergraduate college degree required Must have experience working with trafficking systems, tagging tools, and data mining/reporting functions in excel or another similar tool. (CM360, DFP, Flashtalking, Innovid, IAS, Google Analytics) Must have experience working with MMPs (AppsFlyer, Brach, Kochava - preferably AppsFlyer) Tagging experience is important (must have experience within CM360 Floodlight implementation, QA, and troubleshooting) An understanding of data flow from data layer through Google Tag Manager to Google Analytics and how to identify tagging inconsistencies and recommend solutions Candidate must have strong management capabilities, both operationally (to ensure that tasks such as reporting & trafficking are completed on time and accurately) as well as strategically (to ensure that guidance is given to all teams on how to enhance marketing efforts) Strong attention to detail to ensure that data anomalies/mistakes are avoided Must be 21 years of age or older Proficiency in Microsoft Word and Excel is required Ability to obtain and maintain all necessary licensing
Caesars Digital provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, civil union/domestic partnership status, familial status, domestic violence victim status, or any other legally-recognized protected basis under federal, state or local laws. Caesars Digital complies with applicable federal, state, and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
The Digital Ad Operations Manager will execute, manage, troubleshoot, and optimize digital marketing campaigns aimed at both branding and response objectives. This position is responsible for properly setting up all components of a campaign, including the creation of a new advertiser, use of proper naming conventions, and proper creative implementation.
The Manager will serve as a subject matter expert for Google's Campaign Manager and AppsFlyer implementation, working closely with business stakeholders to continually improve the end-to-end flow of customer information.
What you will do:
Assist in the on-going improvement of tagging and analysis related to Google Campaign Manager, AppsFlyer, Google Analytics, and Google Data Studio Direct an Ad Operations Analyst with regards to trafficking, creative swaps, taxonomy and data governance
What You Will Need:
6-8 years of experience in digital operations Academic background in analytics, statistics, marketing, business, or related field. Undergraduate college degree required Must have experience working with trafficking systems, tagging tools, and data mining/reporting functions in excel or another similar tool. (CM360, DFP, Flashtalking, Innovid, IAS, Google Analytics) Must have experience working with MMPs (AppsFlyer, Brach, Kochava - preferably AppsFlyer) Tagging experience is important (must have experience within CM360 Floodlight implementation, QA, and troubleshooting) An understanding of data flow from data layer through Google Tag Manager to Google Analytics and how to identify tagging inconsistencies and recommend solutions Candidate must have strong management capabilities, both operationally (to ensure that tasks such as reporting & trafficking are completed on time and accurately) as well as strategically (to ensure that guidance is given to all teams on how to enhance marketing efforts) Strong attention to detail to ensure that data anomalies/mistakes are avoided Must be 21 years of age or older Proficiency in Microsoft Word and Excel is required Ability to obtain and maintain all necessary licensing
Caesars Digital provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, civil union/domestic partnership status, familial status, domestic violence victim status, or any other legally-recognized protected basis under federal, state or local laws. Caesars Digital complies with applicable federal, state, and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
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Advertising operations manager job description example 2
NASCAR advertising operations manager job description
At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.
NASCAR is looking to hire a Manager, Revenue Operations (THIS ROLE CAN BE 100% REMOTE). This person is responsible for managing the day-to-day operation of the Ad Serving platform. This includes ad serving, order management, order fulfillment and ad impression inventory management. Additionally, the Manager provides oversight to the campaign specialists and traffickers.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
* Analyze and report ad inventory availability across all platforms; identify and implement opportunities for improvement of analytic tools and processes to increase revenue
* Create and maintain ad impressions models within Xandr and Google Ad Manager inventory management tools
* Track and predict ad impression inventory to maximize ad delivery and improve campaign pacing
* Develop and/or coordinate inventory and monetization opportunities with partners and digital ad sales team.
* Manage the daily fulfillment and insertion of all ad campaigns for the digital platforms and with third party partners
* Create, maintain, and support tools and processes for the Advertising Operations team with an emphasis on platform stability, maximum delivery, cost efficiency and business communication
* Support the cross-functional team with Sales, Sales planning, third party vendors, to ensure accurate fulfillment of ad campaigns and billing
* Develop live event coverage process and operational workflow for triage of all ad related issues including ad tech issues, discrepancy management, and tracking
* Manage vendors and contractors for day-to-day operational integration
* Document and inventory all systems currently in use and maintain documentation on physical architectures and process workflows for Ad Operations
* Resolve all ad campaign issues quickly and accurately while also updating processes
* Assist in creating and executing a day-to-day operations plan for the overall workflow of the division.
* Execute ad-hoc project related activities as needed
Travel: 5%, including weekends
SUPERVISORY RESPONSIBILITIES
Directly supervises assigned staff. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE
Bachelor's degree from four-year college or university required plus a minimum of five (5) years' experience and/or training in digital partnerships, digital ad operations or equivalent combination of education and experience.
COMPUTER SKILLS
Proficient on company provided hardware and software. Should have advanced skills in creating presentations, reports and using tools to analyze data. Proficiency in Google Ad Manager or other ad serving software required.
OTHER SKILLS AND ABILITIES
* Analytical thinking skills
* Strong negotiation skills
* Organized and detail oriented
* Excellent time management skills with the ability to prioritize
* Ability to work a flexible work schedule, including weekends
Apply Now!
Learn more about this role and our team by applying at www.careers.nascar.com for consideration.
We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won't take you long to find out that you are on the right track here at NASCAR!
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.
Follow us on Twitter @NASCARJobs to stay current on all of our openings.
NASCAR is looking to hire a Manager, Revenue Operations (THIS ROLE CAN BE 100% REMOTE). This person is responsible for managing the day-to-day operation of the Ad Serving platform. This includes ad serving, order management, order fulfillment and ad impression inventory management. Additionally, the Manager provides oversight to the campaign specialists and traffickers.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
* Analyze and report ad inventory availability across all platforms; identify and implement opportunities for improvement of analytic tools and processes to increase revenue
* Create and maintain ad impressions models within Xandr and Google Ad Manager inventory management tools
* Track and predict ad impression inventory to maximize ad delivery and improve campaign pacing
* Develop and/or coordinate inventory and monetization opportunities with partners and digital ad sales team.
* Manage the daily fulfillment and insertion of all ad campaigns for the digital platforms and with third party partners
* Create, maintain, and support tools and processes for the Advertising Operations team with an emphasis on platform stability, maximum delivery, cost efficiency and business communication
* Support the cross-functional team with Sales, Sales planning, third party vendors, to ensure accurate fulfillment of ad campaigns and billing
* Develop live event coverage process and operational workflow for triage of all ad related issues including ad tech issues, discrepancy management, and tracking
* Manage vendors and contractors for day-to-day operational integration
* Document and inventory all systems currently in use and maintain documentation on physical architectures and process workflows for Ad Operations
* Resolve all ad campaign issues quickly and accurately while also updating processes
* Assist in creating and executing a day-to-day operations plan for the overall workflow of the division.
* Execute ad-hoc project related activities as needed
Travel: 5%, including weekends
SUPERVISORY RESPONSIBILITIES
Directly supervises assigned staff. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE
Bachelor's degree from four-year college or university required plus a minimum of five (5) years' experience and/or training in digital partnerships, digital ad operations or equivalent combination of education and experience.
COMPUTER SKILLS
Proficient on company provided hardware and software. Should have advanced skills in creating presentations, reports and using tools to analyze data. Proficiency in Google Ad Manager or other ad serving software required.
OTHER SKILLS AND ABILITIES
* Analytical thinking skills
* Strong negotiation skills
* Organized and detail oriented
* Excellent time management skills with the ability to prioritize
* Ability to work a flexible work schedule, including weekends
Apply Now!
Learn more about this role and our team by applying at www.careers.nascar.com for consideration.
We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won't take you long to find out that you are on the right track here at NASCAR!
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.
Follow us on Twitter @NASCARJobs to stay current on all of our openings.
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Advertising operations manager job description example 3
The Salem News advertising operations manager job description
Salem Surround is seeking an Advertising Traffic and Operations Manager to assist the ad ops team to optimize ad yield and performance across video, web and app properties. The ideal candidate will have a background in digital advertising and an understanding of current web and video technologies. Candidate should have experience working with ad exchanges with a good understanding of both the demand and supply side.
Salem Surround is a full-service digital marketing agency within the Salem Media Group. We specialize in helping small and medium size businesses achieve their marketing goals by providing customized solutions using digital and traditional media products. In a highly competitive space, Salem Surround has become an integral part of hundreds of SMB's nationwide. The Advertising Operations Manager works in tandem with sales, operations and brand management to optimize marketing campaigns.
+ Manage and traffic campaigns for direct and indirect demand in Google Ad Manager (GAM)
+ Manage VAST video tag integrations for streaming and on-demand video players
+ Manage and traffic house advertising campaigns
+ Work with direct sales teams to traffic, manage and report on display and video advertising campaigns
+ Extensive performance analysis, testing and optimization to maximize revenue
+ Provide finance duties to including updating pricing for partner networks, monthly invoicing and gathering of daily network and programmatic revenue metrics
+ Advise Salem Surround team on inventory status and opportunities as they arise to help reach sales goals
+ Work with Development, Operations and Brand management teams to facilitate analytics, reports and optimizations
+ Source and evaluate new demand relationships
+ Troubleshoot header bidding and server-to-server demand integrations
+ Maintain Ad Quality and respond to User Experience issues
Position Requirements:
+ BA/BS in related field
+ 2+ years of relevant experience in ad ops, digital advertising or related
+ Experience working with Ad Networks, Ad Exchanges, and DSPs with a good understanding of both the demand and supply side. Advanced knowledge of ad servers.
+ Experience working with Google Ad Manager (GAM) and VAST video tags
+ Strong analytical background with problem solving skills and critical thinking ability
+ Exceptional communicator that is comfortable on email, phone and IM, and has ability to manage communication style up, across and down a management structure, within a diversely skilled organization
+ Good Excel skills (Pivot Tables, etc.)
+ Experience working with large data sets
+ Ability to work in fast-paced and urgent environment
+ Ability to pick up new technology skills quickly
+ Basic HTML/Javascript knowledge or ability to learn
+ Strong attention to detail and accuracy with efficient organizational, time-management, multi-tasking and project management capabilities
We offer a competitive salary based on experience along with a full benefits package, including 401k with an employer match, flex spending options, and paid vacation.
This position is remote and can be done from anywhere within the US.
Come see how Salem is DIFFERENT and why we've been certified as a "Great Place to Work" and as a "Best and Brightest" equal opportunity employer.
Salem Surround is a full-service digital marketing agency within the Salem Media Group. We specialize in helping small and medium size businesses achieve their marketing goals by providing customized solutions using digital and traditional media products. In a highly competitive space, Salem Surround has become an integral part of hundreds of SMB's nationwide. The Advertising Operations Manager works in tandem with sales, operations and brand management to optimize marketing campaigns.
+ Manage and traffic campaigns for direct and indirect demand in Google Ad Manager (GAM)
+ Manage VAST video tag integrations for streaming and on-demand video players
+ Manage and traffic house advertising campaigns
+ Work with direct sales teams to traffic, manage and report on display and video advertising campaigns
+ Extensive performance analysis, testing and optimization to maximize revenue
+ Provide finance duties to including updating pricing for partner networks, monthly invoicing and gathering of daily network and programmatic revenue metrics
+ Advise Salem Surround team on inventory status and opportunities as they arise to help reach sales goals
+ Work with Development, Operations and Brand management teams to facilitate analytics, reports and optimizations
+ Source and evaluate new demand relationships
+ Troubleshoot header bidding and server-to-server demand integrations
+ Maintain Ad Quality and respond to User Experience issues
Position Requirements:
+ BA/BS in related field
+ 2+ years of relevant experience in ad ops, digital advertising or related
+ Experience working with Ad Networks, Ad Exchanges, and DSPs with a good understanding of both the demand and supply side. Advanced knowledge of ad servers.
+ Experience working with Google Ad Manager (GAM) and VAST video tags
+ Strong analytical background with problem solving skills and critical thinking ability
+ Exceptional communicator that is comfortable on email, phone and IM, and has ability to manage communication style up, across and down a management structure, within a diversely skilled organization
+ Good Excel skills (Pivot Tables, etc.)
+ Experience working with large data sets
+ Ability to work in fast-paced and urgent environment
+ Ability to pick up new technology skills quickly
+ Basic HTML/Javascript knowledge or ability to learn
+ Strong attention to detail and accuracy with efficient organizational, time-management, multi-tasking and project management capabilities
We offer a competitive salary based on experience along with a full benefits package, including 401k with an employer match, flex spending options, and paid vacation.
This position is remote and can be done from anywhere within the US.
Come see how Salem is DIFFERENT and why we've been certified as a "Great Place to Work" and as a "Best and Brightest" equal opportunity employer.
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Updated March 14, 2024