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Advertising operations manager skills for your resume and career

Updated January 8, 2025

4 min read

Quoted expert

Dr. Ben Littlepage

Below we've compiled a list of the most critical advertising operations manager skills. We ranked the top skills for advertising operations managers based on the percentage of resumes they appeared on. For example, 17.0% of advertising operations manager resumes contained ad operations as a skill. Continue reading to find out what skills an advertising operations manager needs to be successful in the workplace.

15 advertising operations manager skills for your resume and career

1. Ad Operations

Here's how advertising operations managers use ad operations:

Developed and implemented business case for new Ad Operations department specializing in interactive technology and media trafficking.
Train outsource ad operations team on campaign implementation and train account management team on data reconciliation.

2. HTML

Here's how advertising operations managers use html:

Reviewed, implements and tests HTML5, HTML, JavaScript, 3rd party and other custom ad tags.
Provide solutions for javascript, html and Flash creative errors.

3. DFP

Here's how advertising operations managers use dfp:

Tested and provided QA during migration from legacy DART ad tags to Google DFP's GPT ad code.
Analyzed and optimized campaign performance for direct advertisers using reporting tools such as DFP and CheckM8.

4. Campaign Management

Campaign management is a collective term for work or activity that is used to plan, execute, monitor, and analyze all the factors of a standard marketing initiative and develop profitable sales direction. It allows one to monitor a marketing campaign and make the necessary changes to attract more customers and meet the objectives of the campaign.

Here's how advertising operations managers use campaign management:

Corresponded with clients to ensure quality campaign management and provide reporting.
Oversee all campaign management of online advertising for high impact regional team responsible for $145 million in revenue.

5. Campaign Performance

Here's how advertising operations managers use campaign performance:

Provide reporting and analysis of campaign performance, creatively consult for campaign optimization.
Compile weekly performance reports outlining campaign performance and pinpoint possible areas for optimization !

6. Digital ADS

Here's how advertising operations managers use digital ads:

Utilized DoubleClick for Publisher program for trafficking digital ads.

7. Digital Marketing

Here's how advertising operations managers use digital marketing:

Manage digital marketing campaigns for 200+ small to medium size businesses.
Design and implement print and digital marketing strategies.

8. Marketing Campaigns

Here's how advertising operations managers use marketing campaigns:

Developed and executed all email marketing campaigns to increase sales and website traffic.
Created unique individual marketing campaigns for multiple clients through cross- promotional advertising vehicles.

9. SEO

Here's how advertising operations managers use seo:

Led cross functional team of SEO, SEM, Sales Planning, Account Management, Web Content and Marketing.
Fostered collaborative client and product development strategy amongst internal paid search, SEO,affiliate, display and social teams.

10. DoubleClick

Here's how advertising operations managers use doubleclick:

Completed DoubleClick Studio Quality Assurance certification.
Create RFP's using DoubleClick DSM with the available impressions for upcoming proposals !

11. QA

QA, or Quality Assurance is a procedure that entails all of the steps taken to avoid any errors in the manufacturing process or in the production of the goods that a company produces. It can also include ensuring the consistency of the services rendered. Quality assurance ensures that the quality of the service delivered to consumers meets or exceeds the promised expectations. This greatly aids in the prevention of any complications that might arise after the goods or services have been distributed. It makes sure that customers are satisfied.

Here's how advertising operations managers use qa:

Worked internally to project manage custom creatives with multiple departments from sales, account management, design, QA and editorial.
Managed team of database administrators, database technicians and systems administrators responsible for maintaining all production, development and QA systems.

12. Facebook

Here's how advertising operations managers use facebook:

Assisted maintenance of social media platforms (YouTube, Twitter, Facebook, LinkedIn).
Researched and designed Facebook media plans in correlation with client audience profiles and campaign goals.

13. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how advertising operations managers use salesforce:

Managed and administered Salesforce including leading scoping of technical requirements in line with overall business objectives.
Assisted with billing and reconciling invoices for dozens of local and national clients in Salesforce.

14. Campaign Delivery

Here's how advertising operations managers use campaign delivery:

Ensured full revenue recognition by closely monitoring campaign delivery and working with Billing team to fulfill contracted revenue.
Provided strategic analysis and insight on campaign delivery, performance, and management.

15. Digital Campaigns

Here's how advertising operations managers use digital campaigns:

Traffic, manage and optimize all digital campaigns, including web and mobile.

What skills help Advertising Operations Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What advertising operations manager skills would you recommend for someone trying to advance their career?

Dr. Ben Littlepage

Professor, Murray State University

I recommend new graduates pursue opportunities that offer a tangible skill or experience. Be the 'yes' person in the office, even if there is not a monetary reward. You will eventually leverage those opportunities for a gain.

Do you want to know more?

List of advertising operations manager skills to add to your resume

The most important skills for an advertising operations manager resume and required skills for an advertising operations manager to have include:

Ad Operations
HTML
DFP
Campaign Management
Campaign Performance
Digital ADS
Digital Marketing
Marketing Campaigns
SEO
DoubleClick
QA
Facebook
Salesforce
Campaign Delivery

Digital Campaigns
Account Management
CRM
Optimize Campaigns
SQL
Integrated Marketing
CTR
Party Vendors
Cpm
Performance Reports
Revenue Growth
Troubleshoot Issues
ROI
KPI

CPC
Media Buying
Co-Op
Media Planning
Inventory Management
UK
Account Executives
Coordinators
RFP
Dart
Media Sales
Client Expectations
Direct Reports
Real Estate

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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