What does an advertising operations manager do?
An advertising operations manager focuses on advertising operations. Their primary responsibilities are determining an advertising campaign's budget, creating advertising materials, contacting marketing partners, and distributing materials to advertising outlets. They are also responsible for monitoring all ads that their company uses to promote itself to the public and evaluating every step of the marketing department's advertising process.
Advertising operations manager responsibilities
Here are examples of responsibilities from real advertising operations manager resumes:
- Manage newsletter remnant CPC program to help meet advertisers back-end goals and monetize for publishers.
- Manage client's campaigns both pre and post-sale to ensure proper delivery against client's KPI metrics.
- Work internally to project manage custom creatives with multiple departments from sales, account management, design, QA and editorial.
- Manage advertising operations management and revenue development via multiple advertising verticals including CPM, CPA, PPCall, CPI and CPC.
- Manage advertising campaign analysis and optimization strategies for increase client ROI.
- Manage and administer Salesforce including leading scoping of technical requirements in line with overall business objectives.
- Maintain and optimize campaigns for optimal performance by monitoring delivery goals and click thru rate daily in DoubleClick DFP!
- Advance knowledge of implementing third party tags build in HTML, Iframe, or Javascript.
- Analyze and optimize campaign performance for direct advertisers using reporting tools such as DFP and CheckM8.
- Review, implements and tests HTML5, HTML, JavaScript , 3rd party and other custom ad tags.
- Create RFP's using DoubleClick DSM with the available impressions for upcoming proposals!
- Research and design Facebook media plans in correlation with client audience profiles and campaign goals.
- Assist with billing and reconciling invoices for dozens of local and national clients in Salesforce.
- Help drive local sales to where remnant advertising is the only revenue source to increase avg CPM.
- Foster collaborative client and product development strategy amongst internal paid search, SEO, affiliate, display and social teams.
Advertising operations manager skills and personality traits
We calculated that 17% of Advertising Operations Managers are proficient in Ad Operations, HTML, and DFP. They’re also known for soft skills such as Leadership skills, Management skills, and Problem-solving skills.
We break down the percentage of Advertising Operations Managers that have these skills listed on their resume here:
- Ad Operations, 17%
Developed and implemented business case for new Ad Operations department specializing in interactive technology and media trafficking.
- HTML, 15%
Reviewed, implements and tests HTML5, HTML, JavaScript, 3rd party and other custom ad tags.
- DFP, 13%
Tested and provided QA during migration from legacy DART ad tags to Google DFP's GPT ad code.
- Campaign Management, 5%
Corresponded with clients to ensure quality campaign management and provide reporting.
- Campaign Performance, 4%
Provide reporting and analysis of campaign performance, creatively consult for campaign optimization.
- Digital ADS, 4%
Utilized DoubleClick for Publisher program for trafficking digital ads.
"ad operations," "html," and "dfp" are among the most common skills that advertising operations managers use at work. You can find even more advertising operations manager responsibilities below, including:
Leadership skills. To carry out their duties, the most important skill for an advertising operations manager to have is leadership skills. Their role and responsibilities require that "top executives must be able to shape and direct an organization by coordinating policies, people, and resources." Advertising operations managers often use leadership skills in their day-to-day job, as shown by this real resume: "foster innovation and thought leadership in tool and process development monitored and optimized campaign delivery and performance. "
Problem-solving skills. advertising operations managers are also known for problem-solving skills, which are critical to their duties. You can see how this skill relates to advertising operations manager responsibilities, because "top executives need to identify and resolve issues within an organization." An advertising operations manager resume example shows how problem-solving skills is used in the workplace: "provided sales solutions including ctr and sar performance reporting. "
Time-management skills. For certain advertising operations manager responsibilities to be completed, the job requires competence in "time-management skills." The day-to-day duties of an advertising operations manager rely on this skill, as "top executives do many tasks concurrently to ensure that their work gets done and that the organization meets its goals." For example, this snippet was taken directly from a resume about how this skill applies to what advertising operations managers do: "collaborated with all members of the ad operations team to ensure every campaign management priority and deadline were met with precision. "
Communication skills. Another common skill required for advertising operations manager responsibilities is "communication skills." This skill comes up in the duties of advertising operations managers all the time, as "top executives must be able to convey information clearly and persuasively." An excerpt from a real advertising operations manager resume shows how this skill is central to what an advertising operations manager does: "initiated partner communication loop process which resulted in documented feedback, process improvements and enhanced rollouts. "
The three companies that hire the most advertising operations managers are:
- The Salem News8 advertising operations managers jobs
- Microsoft2 advertising operations managers jobs
- T-Mobile2 advertising operations managers jobs
Compare different advertising operations managers
Advertising operations manager vs. Day manager
A day manager oversees the daily operations of an organization, ensuring everything runs smoothly and efficiently according to company standards and regulations. As a day manager, it is their duty to set priorities and goals, establish timelines and guidelines, manage budgets, delegate responsibilities among teams, and supervise staff performances, solving issues or concerns when any arise. They are also responsible for coordinating with night workers or managers, developing reports as necessary. Moreover, they lead staff to reach goals and implement company regulations and policies.
While similarities exist, there are also some differences between advertising operations managers and day manager. For instance, advertising operations manager responsibilities require skills such as "ad operations," "html," "dfp," and "campaign management." Whereas a day manager is skilled in "pet," "cpr," "customer service," and "safety standards." This is part of what separates the two careers.
The education levels that day managers earn slightly differ from advertising operations managers. In particular, day managers are 4.3% less likely to graduate with a Master's Degree than an advertising operations manager. Additionally, they're 0.0% more likely to earn a Doctoral Degree.Advertising operations manager vs. Manager, center operations
The duties of a manager of center operations depend on one's industry of employment. Typically, their responsibilities revolve around overseeing business operations, setting targets, assessing the workforce's performance, and performing corrective measures on any issues or concerns. Moreover, there are also instances where they have to produce progress reports, devise strategies for optimal business performance, delegate tasks, and even manage the budget. As a manager, it is crucial to lead and encourage the team to reach goals and sales targets while implementing the company's policies and regulations.
Each career also uses different skills, according to real advertising operations manager resumes. While advertising operations manager responsibilities can utilize skills like "ad operations," "html," "dfp," and "campaign management," managers, center operations use skills like "process improvement," "infrastructure," "osha," and "standard operating procedure."
Managers, center operations earn a lower average salary than advertising operations managers. But managers, center operations earn the highest pay in the manufacturing industry, with an average salary of $68,400. Additionally, advertising operations managers earn the highest salaries in the media with average pay of $88,318 annually.managers, center operations earn similar levels of education than advertising operations managers in general. They're 1.9% more likely to graduate with a Master's Degree and 0.0% more likely to earn a Doctoral Degree.Advertising operations manager vs. Operations manager, district
A district operations manager is a managerial professional who manages the daily operations of stores within the assigned district as well as provides support to managers in ensuring quality and budget performance. The district operations manager must work with the store management to create and implement action plans to address deficiencies discovered during a store audit. They are required to evaluate areas of operational concern and provide support during the implementation of solutions. District operations managers must also create a cooperative environment between operations and sales departments to motivate all employees to enhance customer service.
The required skills of the two careers differ considerably. For example, advertising operations managers are more likely to have skills like "ad operations," "html," "dfp," and "campaign management." But a operations manager, district is more likely to have skills like "oversight," "performance management," "performance reviews," and "succession planning."
Operations managers, district earn the best pay in the retail industry, where they command an average salary of $87,812. Advertising operations managers earn the highest pay from the media industry, with an average salary of $88,318.Most operations managers, district achieve a similar degree level compared to advertising operations managers. For example, they're 2.6% less likely to graduate with a Master's Degree, and 0.1% less likely to earn a Doctoral Degree.Advertising operations manager vs. Operations support manager
Operations Support Managers are employees who handle different support initiatives for the employees or operations-related departments. These support initiatives may come in people management and upskilling, IT infrastructure assistance, or process improvement, among others. Operations Support Managers must have a deep understanding of company operations and the employees' needs. They manage processes and standards to ensure that company operations are fully supported and will not be disrupted. They resolve concerns and anticipate problems that may come. They can plan and create safeguards to ensure that such problems will not arise in the future.
Types of advertising operations manager
Updated January 8, 2025
