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Advertising production manager skills for your resume and career

Updated January 8, 2025

3 min read

Below we've compiled a list of the most critical advertising production manager skills. We ranked the top skills for advertising production managers based on the percentage of resumes they appeared on. For example, 13.9% of advertising production manager resumes contained production schedules as a skill. Continue reading to find out what skills an advertising production manager needs to be successful in the workplace.

15 advertising production manager skills for your resume and career

1. Production Schedules

The project plan of a film or a documentary that highlights how a production budget will be spent over a given period until its completion is called a production schedule. The scheduling process starts with writing and analyzing the script, which is then broken down to determine and allocate the budget for each scene. The production schedule also includes several elements of the film including; cast actors, special effects, wardrobe, special equipment, stunts, extras, silent bits, production equipment, and many others.

Here's how advertising production managers use production schedules:

Developed production staff work orders, production schedules, client estimates, vendor specifications and publication specifications.
Established production schedules and managed advertising sales.

2. Advertising Production

Here's how advertising production managers use advertising production:

Skilled in all phases of marketing and advertising production, building teams, employee development, and execution of best practices.
Promoted within 10 months to head of production & copy, with total accountability for all marketing and advertising production activities.

3. Print Production

Print production is the process involved during the commercial and industrial act of printing. It involves the oversight function of printing images on paper or any printable material whether digital or manual. Print production is a term used majorly in the graphics design industry or any other industry related to the use of ink to print words, artworks, design, pictures, and many others on paper or other materials.

Here's how advertising production managers use print production:

Hired to set up and implement procedures for art/print production/traffic in an effort to streamline production and control costs.
Created and implemented all procedures by establishing the organization and operation of the print production and graphics department.

4. Production Process

The production process is a series of events and industrial activities that come into play when raw material are delivered onto the production facility for manufacturing. The process involves different steps of production from start to finish such as; research, design formation, design testing, product manufacturing, and assembly according to the design, product experimentations, and supply.

Here's how advertising production managers use production process:

Lowered production costs and improved efficiency by upgrading production process from film to computer-to-plate.| Wrote and designed advertisements upon client request.
Designed, implemented, and fine-tuned production processes for rapidly growing publishing company.

5. Database

A database is a collection of data and information which makes it easy to view, access, and manage. Databases save a lot of time and can store huge amounts of data. Databases make sorting data easier and stores it in certain fields which narrows the searching criteria. A database usually contains tables, graphs, and columns to display data.

Here's how advertising production managers use database:

Created a logical image database library for images used in advertisers advertisements.
Provided input for and helped implement new advertising database system.

6. Print Vendors

Here's how advertising production managers use print vendors:

Acted as liaison between client's production contact, lettershops, print vendors and internal teams.
Provided print specifications for RFQs to print vendors for competitive bid and negotiation.

7. Press Checks

Here's how advertising production managers use press checks:

Monitored color and print accuracy by reviewing color proofs from separator and attending press checks for print approval.
Attend press checks for print jobs when needed to maintain the quality of the finished output.

8. Macintosh

Here's how advertising production managers use macintosh:

Maintained networking, trouble shooting, backing up of files, and maintenance of the Macintosh computers.
Provide technical support/training for all Macintosh and PC computer users.

9. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how advertising production managers use promotional materials:

Managed activities of external and internal advertising agencies, printers and suppliers of promotional materials.
Developed/produced communication materials/forms/promotional materials for internal departments.

10. Print ADS

Here's how advertising production managers use print ads:

Created specifications for all projects which included direct mail, print ads, collateral and dimensional pieces.
Produced daily print ads for Roll Call, CQ Weekly and The Economist.

11. Account Executives

Account executives help build good relationships with new and existing clients. They interact with brand teams and clients, making them the point of contact. A sales development representative responsibilities entail facilitating sales, generating potential leads, and referring customers to the best salesperson. To succeed in this job post, you need to have the best customer service, math, analytical, interpersonal, and communication skills. A bachelor's degree in business marketing, sales, or a similar field fits this role.

Here's how advertising production managers use account executives:

Monitored and adhered to schedule while keeping account executives informed of job progression and project status.
Assisted major account executives including projections for retailers and statistical research Created sales presentations for the Democratic National Convention 2012

12. In-Store Signage

Here's how advertising production managers use in-store signage:

Created in-store signage and graphics for U.S. and Canada.
Developed productionschedules, allocated people and resources, designed direct mail pieces, color catalogs, in-store signage.

13. Cost Savings

Here's how advertising production managers use cost savings:

Consolidated multiple fulfillment locations to obtain maximum inventory control and cost savings.
Supplied technical support in production area and cost savings goals.

14. Press Releases

Here's how advertising production managers use press releases:

Composed press releases, tracked marketing efforts, researched marketing trends and managed any upcoming conference deadlines including travel arrangements.
Worked with manufacturers to obtain press releases, high-resolution artwork, advertising copy and collateral materials.

15. Advertising Agencies

Here's how advertising production managers use advertising agencies:

Worked with advertising agencies and supplemental design firms to produce additionalcollateral.

What skills help Advertising Production Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

List of advertising production manager skills to add to your resume

The most important skills for an advertising production manager resume and required skills for an advertising production manager to have include:

Production Schedules
Advertising Production
Print Production
Production Process
Database
Print Vendors
Press Checks

Macintosh
Promotional Materials
Print ADS
Account Executives
In-Store Signage
Cost Savings
Press Releases

Advertising Agencies
Production Costs
Photo Shoots
Copywriting
Print Quality
Creative Direction
Client Satisfaction

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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