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What is an advertising & promotion manager and how to become one

Updated January 8, 2025
3 min read
There is more than meets the eye when it comes to being an advertising & promotion manager. For example, did you know that they make an average of $38.85 an hour? That's $80,810 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.
ScoreAdvertising & Promotion ManagerUS Average
Salary
6.3

Avg. Salary $80,810

Avg. Salary $59,228

Stability level
6.7

Growth rate 10%

Growth rate 0.3%

Diversity
3.3
Race

American Indian and Alaska Native 0.40%

Asian 7.57%

Black or African American 3.37%

Hispanic or Latino 11.92%

Unknown 4.70%

White 72.04%

Gender

female 60.53%

male 39.47%

Age - 37
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 37
Stress level
6.7

Stress level is high

7.1 - high

Complexity level
8.8

Complexity level is advanced

7 - challenging

Work life balance
4.3

Work life balance is poor

6.4 - fair

Advertising & promotion manager career paths

Key steps to become an advertising & promotion manager

  1. Explore advertising & promotion manager education requirements

    Most common advertising & promotion manager degrees

    Bachelor's

    81.3 %

    Master's

    6.9 %

    Associate

    6.9 %
  2. Start to develop specific advertising & promotion manager skills

    SkillsPercentages
    Promotional Materials23.16%
    FDA22.19%
    Press Materials10.06%
    Press Releases6.33%
    Program Objectives4.01%
  3. Complete relevant advertising & promotion manager training and internships

    Accountants spend an average of Less than 1 month on post-employment, on-the-job training. New advertising & promotion managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an advertising & promotion manager based on U.S. Bureau of Labor Statistics data and data from real advertising & promotion manager resumes.
  4. Research advertising & promotion manager duties and responsibilities

    • Manage copywriting and production for 220 ads yearly across all categories.
    • Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
    • Develop new system to measure ROI on marketing dollars.
    • Coordinate annual product release press kit design, copywriting and distribution.
  5. Prepare your advertising & promotion manager resume

    When your background is strong enough, you can start writing your advertising & promotion manager resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an advertising & promotion manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable advertising & promotion manager resume templates

    Build a professional advertising & promotion manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your advertising & promotion manager resume.
    Advertising & Promotion Manager Resume
    Advertising & Promotion Manager Resume
    Advertising & Promotion Manager Resume
    Advertising & Promotion Manager Resume
    Advertising & Promotion Manager Resume
    Advertising & Promotion Manager Resume
    Advertising & Promotion Manager Resume
    Advertising & Promotion Manager Resume
    Advertising & Promotion Manager Resume
  6. Apply for advertising & promotion manager jobs

    Now it's time to start searching for an advertising & promotion manager job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first advertising & promotion manager job

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Average advertising & promotion manager salary

The average advertising & promotion manager salary in the United States is $80,810 per year or $39 per hour. Advertising & promotion manager salaries range between $52,000 and $123,000 per year.

Average advertising & promotion manager salary
$80,810 Yearly
$38.85 hourly

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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