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Become An Advertising & Promotion Manager

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Working As An Advertising & Promotion Manager

  • Communicating with Persons Outside Organization
  • Thinking Creatively
  • Making Decisions and Solving Problems
  • Getting Information
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Stressful

  • $82,000

    Average Salary

What Does An Advertising & Promotion Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become An Advertising & Promotion Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as an Advertising & Promotion Manager?

Average Yearly Salary
$82,000
View Detailed Salary Report
$46,000
Min 10%
$82,000
Median 50%
$82,000
Median 50%
$82,000
Median 50%
$82,000
Median 50%
$82,000
Median 50%
$82,000
Median 50%
$82,000
Median 50%
$148,000
Max 90%
Best Paying Company
Facebook
Highest Paying City
Cupertino, CA
Highest Paying State
North Dakota
Avg Experience Level
3.6 years
How much does an Advertising & Promotion Manager make at top companies?
The national average salary for an Advertising & Promotion Manager in the United States is $83,044 per year or $40 per hour. Those in the bottom 10 percent make under $46,000 a year, and the top 10 percent make over $148,000.

Real Advertising & Promotion Manager Salaries

Job Title Company Location Start Date Salary
Advertising and Promotions Manager Fuxion Biotech USA Corp Dallas, TX Oct 27, 2015 $145,000
Advertising & Promotions Manager Onboard TV, LLC Miami, FL Mar 23, 2016 $133,515
Art and Design Advertisement and Promotions Manager Dsegnare LLC San Francisco, CA Jan 01, 2015 $119,000 -
$120,000
Art and Design Advertisement and Promotions Manager Dsegnare LLC San Francisco, CA Jan 01, 2015 $118,768 -
$120,000
Advertising and Promotions Manager Apple Inc. Cupertino, CA Jun 14, 2016 $112,216
Advertising and Promotions Manager Hit Sales and Marketing, LP Houston, TX Aug 10, 2015 $106,790
Advertising and Promotions Manager Atlantic Sunrise, Inc. Monterey Park, CA Sep 20, 2016 $97,880
Advertising and Promotions Manager Songoro Productions LLC Chelsea, MA Sep 17, 2016 $96,300
Advertising and Promotions Manager Instrument Marketing, Inc. Portland, OR Jul 12, 2015 $94,000
Advertising and Promotion Manager Friendship Nursing Staffing Services LLC Victoria, TX Jan 09, 2016 $93,518
Senior Advertising and Promotions Manager Open Road Integrated Media Inc. New York, NY Oct 02, 2015 $90,153
Advertising and Promotions Manager Aaaza, Inc. Los Angeles, CA Sep 27, 2015 $90,000
Advertising and Promotions Manager EC Logistics LLC El Segundo, CA Sep 15, 2015 $70,138
Manager, Advertising and Promotion East Hill Creamery, LLC Perry, NY Jun 01, 2015 $70,117
Advertising and Promotions Manager Bethyl Laboratories, Inc. Montgomery, TX Jun 29, 2016 $70,100
Advertising and Promotions Manager Bethyl Laboratories, Inc. Montgomery, TX Jan 21, 2016 $70,100
Advertising & Promotions Manager Jalaram Production, Inc. South Plainfield, NJ Sep 10, 2015 $68,349
Advertising and Promotion Manager Jalaram Production, Inc. South Plainfield, NJ Sep 25, 2015 $68,308
Advertising and Promotions Manager East Coast Tavern Group Inc. Boston, MA Jan 06, 2016 $68,000
Advertising and Promotions Manager East Coast Tavern Group Inc. Boston, MA Jun 05, 2016 $68,000
Advertising & Promotion Manager Diversified Outsource Services, Inc. Walnut, CA Nov 30, 2016 $58,000
Advertising and Promotions Manager Pwgolfmanagement LLC Glendora, CA Jun 30, 2016 $56,500
Advertising and Promotions Manager The Edgelook LLC D/B/A Edgelook Miami Gardens, FL Oct 22, 2015 $56,410
Advertising and Promotions Manager Woosung America Corporation Hayward, CA May 09, 2016 $55,932
Advertising & Promotions Manager (Vacation Rentals) Pilar Trading Co Destin, FL Aug 20, 2015 $54,000
Advertising and Promotions Manager SPI Entertainment Inc. Henderson, NV Feb 10, 2016 $53,500
Advertising and Promotions Manager Dc Kids Club LLC Washington, DC Jul 01, 2015 $53,281

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Top Skills for An Advertising & Promotion Manager

  1. Promotional Materials
  2. Company Website
  3. Press Releases
You can check out examples of real life uses of top skills on resumes here:
  • Participated in promotional review meetings to document comments, discuss issues and gain agreement on acceptable promotional materials.
  • Updated internal and external company websites, creating and posting co-op policy, company promotions, and announcements.
  • Coordinated press releases and press communication.
  • Developed, advertised and managed all promotional events.
  • Devised/executed tactics and strategies for company participation in trade shows, and evaluated effectiveness.

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Top 10 Best States for Advertising & Promotion Managers

  1. Washington
  2. New York
  3. California
  4. North Carolina
  5. Rhode Island
  6. Colorado
  7. District of Columbia
  8. Pennsylvania
  9. Missouri
  10. Minnesota
  • (50 jobs)
  • (71 jobs)
  • (141 jobs)
  • (22 jobs)
  • (3 jobs)
  • (24 jobs)
  • (7 jobs)
  • (14 jobs)
  • (13 jobs)
  • (10 jobs)

Advertising & Promotion Manager Demographics

Gender

Female

56.8%

Male

35.7%

Unknown

7.5%
Ethnicity

White

63.0%

Hispanic or Latino

14.9%

Black or African American

11.6%

Asian

7.0%

Unknown

3.5%
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Foreign Languages Spoken

Spanish

38.1%

French

14.3%

Portuguese

9.5%

Korean

9.5%

Cantonese

4.8%

Japanese

4.8%

Serbian

4.8%

Mandarin

4.8%

Polish

4.8%

Italian

4.8%
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Advertising & Promotion Manager Education

Schools

University of Texas at Austin

9.6%

DePaul University

8.2%

University of Phoenix

6.8%

Michigan State University

6.8%

Syracuse University

5.5%

Strayer University

5.5%

University of Pittsburgh -

5.5%

Pace University - New York

5.5%

University of Denver

5.5%

Temple University

4.1%

Full Sail University

4.1%

State University of New York Buffalo

4.1%

George Washington University

4.1%

University of Cincinnati

4.1%

Northeastern University

4.1%

United Education Institute - Huntington Park Campus

4.1%

Northern Illinois University

4.1%

Suffolk County Community College

2.7%

Westfield State University

2.7%

University of San Francisco

2.7%
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Majors

Business

20.4%

Marketing

20.0%

Communication

12.0%

Journalism

6.5%

English

4.4%

Management

4.0%

Public Relations

4.0%

Advertising

4.0%

Audiovisual Communications Technologies

3.6%

Kinesiology

3.6%

Graphic Design

3.3%

Fine Arts

1.8%

Elementary Education

1.8%

Education

1.8%

Design And Visual Communication

1.5%

Finance

1.5%

Photography

1.5%

Digital Media

1.5%

Chemistry

1.5%

Specialized Sales And Merchandising

1.5%
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Degrees

Bachelors

57.5%

Masters

20.6%

Other

12.8%

Certificate

3.9%

Associate

3.3%

Doctorate

1.1%

Diploma

0.8%
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