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Advertising & promotion manager education requirements

Updated January 8, 2025
4 min read

There are several educational requirements to become an advertising & promotion manager. Advertising & promotion managers usually study business, marketing, or communication. 81% of advertising & promotion managers hold a bachelor's degree, and 7% hold an master's degree. We analyzed 399 real advertising & promotion manager resumes to see exactly what advertising & promotion manager education sections show.

The most common colleges for advertising & promotion managers are the Michigan State University and the Michigan State University.

There are also many online advertising & promotion manager courses to help get the education required to be an advertising & promotion manager.

What education do you need to become an advertising & promotion manager?

What degree do you need to be an advertising & promotion manager?

The most common degree for advertising & promotion managers is bachelor's degree, with 81% of advertising & promotion managers earning that degree. The second and third most common degree levels are master's degree degree at 7% and master's degree degree at 7%.
  • Bachelor's, 81%
  • Master's, 7%
  • Associate, 7%
  • High School Diploma, 2%
  • Other Degrees, 3%

What should I major in to become an advertising & promotion manager?

You should major in business to become an advertising & promotion manager. 18% of advertising & promotion managers major in business. Other common majors for an advertising & promotion manager include marketing and communication.

Most common colleges for advertising & promotion managers

Advertising & promotion managers often get their degrees at Michigan State University, DePaul University, and Indiana State University. Here are the most common colleges for advertising & promotion managers in the US based on their resumes.
Advertising & promotion manager common collegePercentages
Michigan State University12.12%
DePaul University9.09%
Indiana State University6.06%
Texas A&M University San Antonio6.06%
University of Texas at Austin6.06%

Best majors for advertising & promotion managers

RankMajorPercentages
1Business17.6%
2Marketing16.8%
3Communication14.1%
4Journalism7.4%
5English5.5%

Best colleges for advertising & promotion managers

The best colleges for advertising & promotion managers are Northwestern University, Stanford University, and University of Southern California.

An advertising & promotion manager with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for advertising & promotion managers. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become advertising & promotion managers.

1. Northwestern University

Evanston, IL • Private

In-state tuition

$54,568

Enrollment

8,451

2. Stanford University

Stanford, CA • Private

In-state tuition

$51,354

Enrollment

7,083

3. University of Southern California

Los Angeles, CA • Private

In-state tuition

$56,225

Enrollment

19,548

4. Villanova University

Villanova, PA • Private

In-state tuition

$53,308

Enrollment

6,819

5. San Diego State University

San Diego, CA • Private

In-state tuition

$7,488

Enrollment

30,018

6. University of Pennsylvania

Philadelphia, PA • Private

In-state tuition

$55,584

Enrollment

10,764

7. Boston University

Boston, MA • Private

In-state tuition

$53,948

Enrollment

17,238

8. Worcester Polytechnic Institute

Worcester, MA • Private

In-state tuition

$50,530

Enrollment

4,571

9. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-state tuition

$14,760

Enrollment

31,451

10. University of Illinois at Urbana-Champaign

Champaign, IL • Private

In-state tuition

$15,094

Enrollment

32,974

20 best online courses for advertising & promotion managers

Advertising disclosure

1. Facebook Ads 2023: Launch Your Best Advertising Campaign

udemy
4.5
(283)

Move from simple to compelling advertising campaigns with Facebook Ads and increase your value in the business...

2. Facebook Marketing 2023. Promote Your Business on Facebook!

udemy
4.3
(592)

Learn how to promote your brand on Facebook, create engaging content, launch ads and increase the number of followers!...

3. Successful Events: Event Planning, Marketing & Management

udemy
4.7
(2,141)

Create a single successful event or event-series with effective event promotion, planning, management, and monetization...

4. Meta Advertising for Beginners: Facebook Ads & Instagram Ads

udemy
4.6
(458)

Set Up Facebook Business Page & Meta Business Manager. Use Meta Business Suite. Launch Traffic & Lead Generation Ads...

5. Facebook Marketing: Reveal The Power of Promoted Posts

udemy
4.6
(560)

Learn how to use promoted posts to get more exposure on Facebook – even if you have only a few bucks to spend...

6. [2022] Facebook Ads: Facebook / Instagram Advertising Course

udemy
4.1
(950)

This course is used by Tesla, Walmart, and other leading organizations. Be able to get results from your Facebook Ads!...

7. Be a Facebook Ads Pro 2023 with Dekker: Facebook Advertising

udemy
4.6
(606)

Groundbreaking Udemy Facebook Ads Unofficial Generatie Leads & Customers Learn from a Fortune 100 Facebook Ads Pro...

8. The Complete Facebook Ads Course - Beginner to Advanced

udemy
4.2
(3,514)

Master Facebook Advertising and Grow Any Business - Facebook Marketing Strategy, Ad Retargeting, Remarketing & More!...

9. Facebook Marketing for Real Estate Agents

udemy
4.3
(330)

A proven STEP-BY-STEP course to utilize Facebook to promote your real estate business...

10. Generate Leads With Facebook Ads For Local Business [2017]

udemy
4.3
(443)

Learn How To Generate 92 Leads in 7 days! The Step-By-Step Facebook Advertising System For Local Businesses 2017...

11. Instagram Marketing. How to Promote Your Business!

udemy
4.2
(499)

Hands-on guide on how to promote your project on Instagram, create engaging content, increase followers and boost sales!...

12. Introduction into Facebook Marketing & Facebook Advertising

udemy
4.2
(704)

Setup Facebook Business Page. Setup Facebook Pixel. Write Ad Copy. Learn Facebook Advertising. Learn Detailed Targeting...

13. TikTok Marketing. How to promote your business effectively!

udemy
4.1
(377)

Step-by-step guide for beginners on how to get started on Tik Tok. Life hacks on how to promote on Tik Tok successfully!...

14. Facebook Ads: Business Manager And Retargeting

udemy
4.5
(281)

Advanced Facebook ads with Facebook Pixel, custom audiences, lookalike audiences & do Facebook retargeting ads that sell...

15. ClickBank Success: Zero Cost Advertising Affiliate Marketing

udemy
4.2
(479)

Learn the steps to succeed as a Click Bank affiliate without having to spend a single cent on advertising!...

16. Customer Service: How to sell more without advertising

udemy
4.5
(1,122)

Learn how to create a customer experience that earns you customer loyalty and creates word of mouth advertising...

17. Facebook Ads & Instagram Ads Course 2023: The Art of Selling

udemy
4.7
(285)

Learn How to Use Facebook Ads to Sell: Plan Campaign. Execute it. Lead it. Optimise Budget. Produce Sales. Become Legend...

18. The Complete Facebook Ads & Marketing Course 2021

udemy
4.2
(2,696)

The #1 Guide to Facebook Advertising & Marketing - Join 50,000+ students who are selling with Ads right now!...

19. Facebook Ads for Beginners

udemy
4
(292)

Learn to Create Powerful Facebook Ads to Increase Your Sales and Revenue Promoting Your Business All Over the World!...

20. 2023 Facebook Ads & Instagram Ads Social marketing

udemy
4.7
(393)

Growth hack Facebook Ads with Digital Marketing, Social Media. FB advertising 101. Create profitable facebook ads...

Top 10 most affordable universities for advertising & promotion managers

The most affordable schools for advertising & promotion managers are University of Florida, suny farmingdale, and california state university - dominguez hills.

If the best universities for advertising & promotion managers are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for advertising & promotion managers.

1. University of Florida

Gainesville, FL • Private

In-state tuition

$6,381

Cost of attendance

21,034

2. SUNY Farmingdale

Farmingdale, NY • Private

In-state tuition

$8,306

Cost of attendance

16,091

3. California State University - Dominguez Hills

Carson, CA • Private

In-state tuition

$6,942

Cost of attendance

14,469

4. Brigham Young University

Provo, UT • Private

In-state tuition

$5,620

Cost of attendance

18,136

5. Florida State University

Tallahassee, FL • Private

In-state tuition

$5,656

Cost of attendance

21,623

6. Baruch College of the City University of New York

New York, NY • Private

In-state tuition

$7,262

Cost of attendance

14,046

7. California State University - Bakersfield

Bakersfield, CA • Private

In-state tuition

$7,309

Cost of attendance

16,714

8. California State University - Long Beach

Long Beach, CA • Private

In-state tuition

$6,798

Cost of attendance

18,306

9. University of Central Florida

Orlando, FL • Private

In-state tuition

$6,368

Cost of attendance

21,034

10. San Diego State University

San Diego, CA • Private

In-state tuition

$7,488

Cost of attendance

22,990

Top 10 hardest universities to get into for advertising & promotion managers

The hardest universities for advertising & promotion managers to get into are Northwestern University, Stanford University, and University of Southern California.

Some great schools for advertising & promotion managers are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for advertising & promotion managers based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.

1. Northwestern University

Evanston, IL • Private

Admissions rate

8%

SAT average

1,508

2. Stanford University

Stanford, CA • Private

Admissions rate

4%

SAT average

1,497

3. University of Southern California

Los Angeles, CA • Private

Admissions rate

13%

SAT average

1,445

4. Boston University

Boston, MA • Private

Admissions rate

22%

SAT average

1,420

5. Villanova University

Villanova, PA • Private

Admissions rate

29%

SAT average

1,407

6. University of Pennsylvania

Philadelphia, PA • Private

Admissions rate

8%

SAT average

1,492

7. Northeastern University

Boston, MA • Private

Admissions rate

19%

SAT average

1,466

8. George Washington University, The

Washington, DC • Private

Admissions rate

42%

SAT average

1,380

9. Tulane University

New Orleans, LA • Private

Admissions rate

17%

SAT average

1,428

10. Southern Methodist University

Dallas, TX • Private

Admissions rate

51%

SAT average

1,395

Top 10 easy-to-apply-to universities for advertising & promotion managers

The easiest schools for advertising & promotion managers to get into are Barry University, oklahoma wesleyan university, and notre dame college.

Some schools are much easier to get into. If you want to start your career as an advertising & promotion manager without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for advertising & promotion managers.

1. Barry University

Miami, FL • Private

Admissions rate

91%

SAT average

1,006

2. Oklahoma Wesleyan University

Bartlesville, OK • Private

Admissions rate

68%

SAT average

964

3. Notre Dame College

Cleveland, OH • Private

Admissions rate

90%

SAT average

994

4. Gwynedd Mercy University

Gwynedd Valley, PA • Private

Admissions rate

92%

SAT average

1,031

5. Holy Names University

Oakland, CA • Private

Admissions rate

70%

SAT average

849

6. Kean University

Union, NJ • Private

Admissions rate

86%

SAT average

991

7. Felician University

Lodi, NJ • Private

Admissions rate

81%

SAT average

999

8. Saint Joseph's College of Maine

Standish, ME • Private

Admissions rate

84%

SAT average

1,069

9. Cardinal Stritch University

Milwaukee, WI • Private

Admissions rate

71%

SAT average

1,035

10. William Paterson University of New Jersey

Wayne, NJ • Private

Admissions rate

93%

SAT average

994

Average advertising & promotion manager salary by education level

According to our data, advertising & promotion managers with a Master's degree earn the highest average salary, at $91,312 annually. Advertising & promotion managers with a Bachelor's degree earn an average annual salary of $88,372.
Advertising & promotion manager education levelAdvertising & promotion manager salary
Master's Degree$91,312
Bachelor's Degree$88,372

Advertising & promotion manager education FAQs

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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