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Advertising & promotion manager skills for your resume and career

Updated January 8, 2025

4 min read

Quoted expert

Abhijit Roy

Below we've compiled a list of the most critical advertising & promotion manager skills. We ranked the top skills for advertising & promotion managers based on the percentage of resumes they appeared on. For example, 23.2% of advertising & promotion manager resumes contained promotional materials as a skill. Continue reading to find out what skills an advertising & promotion manager needs to be successful in the workplace.

15 advertising & promotion manager skills for your resume and career

1. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how advertising & promotion managers use promotional materials:

Conceived, wrote, and coordinated design and printing of all promotional materials from letters to brochures.
Directed the trafficking, proofreading, and copy editing of all advertising and promotional materials.

2. FDA

The Food and Drug Administration (FDA) is a division of the US Department of Health and Human Services that regulates the production and sale of food, pharmaceutical products, medical equipment, and other consumer goods, as well as veterinary medicine. The FDA is now in charge of overseeing the manufacture of products like vaccines, allergy treatments, and beauty products.

Here's how advertising & promotion managers use fda:

Oversee and track the maintenance of regulatory documentation including but not limited to promotional material and FDA correspondence.
Prepared advertising and promotional material files for FDA submission.

3. Press Materials

Here's how advertising & promotion managers use press materials:

Identify and receive quotes from vendors for press materials.
Developed press materials and created and maintained media database.

4. Press Releases

Here's how advertising & promotion managers use press releases:

Served as media contact for media queries and created story pitches and press releases.
Write and place press releases for Center's contemporary and performing arts events.

5. Program Objectives

Here's how advertising & promotion managers use program objectives:

Tracked program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.

6. Community Outreach

Here's how advertising & promotion managers use community outreach:

Managed community outreach and sponsorships/hosting of world leading travel trade shows (i.e.

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7. Trade Shows

Here's how advertising & promotion managers use trade shows:

Devised/executed tactics and strategies for company participation in trade shows, and evaluated effectiveness.
Devised and implemented strategies for new product launches, trade shows and industry education initiatives.

8. Media Planning

Media planning involves the process that goes into the identification, and execution of marketing plans, campaigns, and ads of audio, visual, and textual contents to maximize growth and sales via various media channels.

Here's how advertising & promotion managers use media planning:

Managed promotional TV and radio media campaigns, regional promotions, managed media planning agency.
Coordinated all media planning and buying.

9. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how advertising & promotion managers use market research:

Oversee the execution of the Market Research and Sponsorship fulfillment functions.
Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.

10. Advertising Budget

Here's how advertising & promotion managers use advertising budget:

Worked with Department Managers to prepare and monitor advertising budgets.
Created and maintained an annual advertising budget/schedule.

11. Budget Development

Budget development is the process of estimating the revenue and expenses for a period of time. A budget is a financial plan that can be adopted by an individual, government, or business.

Here's how advertising & promotion managers use budget development:

Assist with annual budget development.

12. Promotional Campaigns

Here's how advertising & promotion managers use promotional campaigns:

Conducted promotional campaigns for various clients, and was responsible for hiring and managing more than 20 Freelance Promotional Representatives.
Delegated responsibilities to crew members and over saw the process of promotional campaigns.

13. Facebook

Here's how advertising & promotion managers use facebook:

Supervised various social networking site launches and promotions on both Facebook and MySpace.
Maintained website advertising and Facebook traffic presence for newspaper properties.

14. Copywriting

Here's how advertising & promotion managers use copywriting:

Direct mail campaign development; copywriting; ran cost-analysis and other campaign strategy techniques
Provided copywriting, editing and proofread content to package design vendors.

15. ROI

Here's how advertising & promotion managers use roi:

Developed new system to measure ROI on marketing dollars.
Developed and managed marketing activity ROI reporting system, specifically to measure community outreach, public relations and employee effectiveness.

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What skills help Advertising & Promotion Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What soft skills should all advertising & promotion managers possess?

Abhijit Roy

Professor of Marketing, University of Scranton

These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.

Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.

Do you want to know more?

List of advertising & promotion manager skills to add to your resume

The most important skills for an advertising & promotion manager resume and required skills for an advertising & promotion manager to have include:

Promotional Materials
FDA
Press Materials
Press Releases
Program Objectives
Community Outreach
Trade Shows
Media Planning
Market Research
Advertising Budget
Budget Development

Promotional Campaigns
Facebook
Copywriting
ROI
Proofread
Program Costs
Media Buying
Print ADS
Photo Shoots
Product Line
Promotional Events

Creative Development
Press Kits
Local Businesses
POS
Graphic Art
Technical Advice
Creative Direction
Ticket Sales
PowerPoint
Sales Contracts
Public Events

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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