What does an advertising & promotion manager do?
Advertising & promotion manager responsibilities
Here are examples of responsibilities from real advertising & promotion manager resumes:
- Manage copywriting and production for 220 ads yearly across all categories.
- Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
- Develop new system to measure ROI on marketing dollars.
- Coordinate annual product release press kit design, copywriting and distribution.
- Supervise various social networking site launches and promotions on both Facebook and MySpace.
- Produce POS materials to support sales including flyers, table tents, posters, and others.
- Collaborate with marketing agencies, POS development teams, channel/brand marketing managers, and category management to deliver strategic channel solutions.
- Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Advertising & promotion manager skills and personality traits
We calculated that 23% of Advertising & Promotion Managers are proficient in Promotional Materials, FDA, and Press Materials. They’re also known for soft skills such as Creativity, Organizational skills, and Analytical skills.
We break down the percentage of Advertising & Promotion Managers that have these skills listed on their resume here:
- Promotional Materials, 23%
Conceived, wrote, and coordinated design and printing of all promotional materials from letters to brochures.
- FDA, 22%
Oversee and track the maintenance of regulatory documentation including but not limited to promotional material and FDA correspondence.
- Press Materials, 10%
Identify and receive quotes from vendors for press materials.
- Press Releases, 6%
Served as media contact for media queries and created story pitches and press releases.
- Program Objectives, 4%
Tracked program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.
- Community Outreach, 3%
Managed community outreach and sponsorships/hosting of world leading travel trade shows (i.e.
"promotional materials," "fda," and "press materials" are among the most common skills that advertising & promotion managers use at work. You can find even more advertising & promotion manager responsibilities below, including:
Creativity. The most essential soft skill for an advertising & promotion manager to carry out their responsibilities is creativity. This skill is important for the role because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, an advertising & promotion manager resume shows how their duties depend on creativity: "managed a $2.75+ million advertising budget, the creative team, and regional marketing. "
Organizational skills. Another essential skill to perform advertising & promotion manager duties is organizational skills. Advertising & promotion managers responsibilities require that "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." Advertising & promotion managers also use organizational skills in their role according to a real resume snippet: "developed digital sales and new business hunter team organizational structure within tmg. "
Analytical skills. advertising & promotion managers are also known for analytical skills, which are critical to their duties. You can see how this skill relates to advertising & promotion manager responsibilities, because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." An advertising & promotion manager resume example shows how analytical skills is used in the workplace: "conducted analysis of impact (roi)/sales response of direct to consumer (dtc) and professional promotional initiatives. "
Communication skills. advertising & promotion manager responsibilities often require "communication skills." The duties that rely on this skill are shown by the fact that "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." This resume example shows what advertising & promotion managers do with communication skills on a typical day: "coordinated press releases and press communication. "
The three companies that hire the most advertising & promotion managers are:
- Sanofi US6 advertising & promotion managers jobs
- AbbVie3 advertising & promotion managers jobs
- Baxter International1 advertising & promotion managers jobs
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Compare different advertising & promotion managers
Advertising & promotion manager vs. Creator and founder
Promotions Directors have many skills and requirements, starting with a bachelor's or master's degree in business administration with classes in marketing, economics, business accounting, statistics, math, computer technology, and communications. Averaging at an annual salary of $42K, this career choice requires interaction across multiple departments to create promotional programs and events.
These skill sets are where the common ground ends though. The responsibilities of an advertising & promotion manager are more likely to require skills like "promotional materials," "fda," "press materials," and "program objectives." On the other hand, a job as a creator and founder requires skills like "web design," "seo," "twitter," and "google+." As you can see, what employees do in each career varies considerably.
Creator and founders tend to reach similar levels of education than advertising & promotion managers. In fact, creator and founders are 2.5% more likely to graduate with a Master's Degree and 2.3% more likely to have a Doctoral Degree.Advertising & promotion manager vs. Ad setter
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that advertising & promotion manager responsibilities requires skills like "promotional materials," "fda," "press materials," and "press releases." But an ad setter might use other skills in their typical duties, such as, "customer service," "sale prices," "sales floor," and "scan product."
Average education levels between the two professions vary. Ad setters tend to reach lower levels of education than advertising & promotion managers. In fact, they're 6.9% less likely to graduate with a Master's Degree and 2.3% less likely to earn a Doctoral Degree.Advertising & promotion manager vs. Classified advertising supervisor
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from advertising & promotion manager resumes include skills like "promotional materials," "fda," "press materials," and "program objectives," whereas a classified advertising supervisor is more likely to list skills in "kpis," "elite customer service," "coordinators," and "develop long term. "
Most classified advertising supervisors achieve a similar degree level compared to advertising & promotion managers. For example, they're 1.4% less likely to graduate with a Master's Degree, and 0.3% less likely to earn a Doctoral Degree.Advertising & promotion manager vs. Promotions director
Even though a few skill sets overlap between advertising & promotion managers and promotions directors, there are some differences that are important to note. For one, an advertising & promotion manager might have more use for skills like "fda," "press materials," "program objectives," and "market research." Meanwhile, some responsibilities of promotions directors require skills like "photoshop," "on-air promotions," "fm," and "twitter. "
Promotions directors reach similar levels of education compared to advertising & promotion managers, in general. The difference is that they're 1.9% more likely to earn a Master's Degree, and 0.1% less likely to graduate with a Doctoral Degree.Types of advertising & promotion manager
Updated January 8, 2025
