How to hire an advertising representative

How to hire an advertising representative, step by step

Here's a step-by-step advertising representative hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an advertising representative job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new advertising representative
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you start hiring an advertising representative, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them an advertising representative to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire an advertising representative that fits the bill.

   This list presents advertising representative salaries for various positions.

   Type of Advertising Representative	Description	Hourly rate
   Advertising Representative	Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.	$15-30
   Business Development Representative	A business development representative's role is to find new business and client opportunities through market research and networking. They are primarily responsible for participating in creating strategies to enhance client relations, improve sales, and reach out to potential clients through calls, correspondence, and meetings... Show more	$12-39
   Sales Representative Internship	In a sales representative internship, an intern's duties depend on the directives of a supervising staff or manager. Typically, they are responsible for gaining industry insights while performing clerical tasks such as preparing and processing documents, greeting visitors, disseminating and organizing files, and running errands as needed... Show more	$12-20

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Customer Service
   • Sales Presentations
   • Local Businesses
   • Cold Calls
   • Real Estate
   • Inbound Calls
   • Display ADS
   • Customer Accounts
   • Outbound Calls
   • Account Management
   • Client Relationships
   • Front Desk
   • Trade Shows
   • Indesign

   Check all skills

   Responsibilities:

   • Develop strong relationships in Bronx community and achieve a solid reputation as a Medicaid seller.
   • Prepare, deliver and sell custom multi-media integrate cross promotion presentations to key decision makers at brand management and advertising agencies.
   • Educate business owners on search engines (yahoo, google, etc . )

3. Make a budget

   Including a salary range in your advertising representative job description is a great way to entice the best and brightest candidates. An advertising representative salary can vary based on several factors:

   • Location. For example, advertising representatives' average salary in wyoming is 39% less than in nevada.
   • Seniority. Entry-level advertising representatives earn 50% less than senior-level advertising representatives.
   • Certifications. An advertising representative with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in an advertising representative's salary.

   Average advertising representative salary

   $45,663yearly

   $21.95 hourly rate

   ---

   Entry-level advertising representative salary

   $32,000 yearly salary

   Updated December 15, 2025

4. Writing an advertising representative job description

   A job description for an advertising representative role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's an advertising representative job description:

   Advertising representative job description example

   The Richmond Times Dispatch has an immediate opening for a Regional Classified Advertising Representative.
   
   Are you a team player with a dynamic personality and voice? We are looking for people that know their way around a computer, have a good phone presence, are detail oriented, and aren't afraid of deadlines! If you have top-notch customer service skills, and the ability to multi-task, then we want to talk to you as soon as possible!
   
   To excel in our fast-paced environment, the candidate must be willing to work in a team environment and be able to meet the challenge of daily deadlines. Dependability, attention to detail and accuracy as well as the ability to handle a variety of tasks simultaneously is required. We offer a structured and supportive team environment. We combine the traditional power of print exposure with the expanding power of multiple digital channels and products, giving us tremendous competitive reach and benefits for our customers.
   
   We are looking for someone with a combination of print and digital skills. Sales support provided. A willingness to understand and find solutions for your customers' needs will allow you to succeed in this position. As a Classified Account Representative you will be expected to support existing customers and develop new customer relationships. This representative will be motivated through product, people and customer knowledge; passion for helping customers achieve their goals; high energy; and daily engagement. High school diploma or general education degree (GED) required; and one to two years related experience and/or training with an emphasis on telephone sales. Equivalent combination of education and experience will be considered.
   
   The position offers competitive pay/bonus plan and comprehensive benefits, including health benefits (medical, dental, vision, flexible spending accounts), 401-K, and paid vacation.
   Job Description:
   
   The following are key skills needed for this position:
   
   1. Promptly answer and return phone calls/emails in a polite & professional manner.
   
   2. Excellent verbal, grammar, written and communication skills are a must.
   
   3. Good computer & organizational skills are needed.
   
   4. Establishes professional relationship and works with customers in determining needs and ensures satisfaction; communicates product services such as use of logos, graphics, borders, photos, special rates, self-serve options, etc.
   
   5. Schedules, processes and secures advertisement orders for print publication/online platform(s); receives and keys all customer data into classified computer system; set-up billing account, processes credit card transactions and follows up with credit department.
   
   6. Participates in all required training sessions. Provides assistance with training of new and existing employees including instruction of the current classified advertising system, standard policies and procedures, managing/resolving credit/billing issues, as well as informing department manager of progress and/or problems.
   
   7. Provides proof of publication/tear sheets to customers and processes related fees upon request.
   
   8. Works with Ad Ops & Sales Support Team to resolve advertisers' concerns and/or requests; and proofs advertisements to customers, modifies and/or cancels advertisements as necessary.
   
   9. Contacts prospective customers to explain type of service or products and rates offered.
   
   10. Monitors and processes advertisements received through individual and departmental email.
   
   11. Monitors and processes advertisements received through company self-serve system.
   
   12. Responsible for referring any unusual or complex matters to the department manager.
   
   13. Other projects and duties as assigned
   
   14. Regular and reliable attendance is required.
   
   Lee Enterprises is an Equal Opportunity Employer M/F/D/V
   
   Why Join Us?
   
   Lee Enterprises offers competitive wages in a dynamic, interesting work environment with career growth opportunities. We offer an extensive benefit program that can be personalized to your needs. Our benefit program includes medical, dental, vision, short and long-term disability, company provided life insurance and supplemental life insurance. In addition, we offer a 401K retirement plan with company match. We also offer generous paid time off to allow the flexibility to balance personal life and work. This includes paid parental leave for new parents.
   
   Lee Enterprises is a leading provider of high-quality local news, with 77 daily newspapers in 26 states that have print, digital and e-replica versions. Lee's newspapers have a combined circulation of more than 1.2 million daily. Our digital sites attract more than 44 million unique visits monthly. We also have a rapidly growing roster of digital products for consumers, and are committed to aggressive digital growth.
   
   Lee Enterprises is proud to be an equal opportunity employer. We are committed to attracting and retaining a workforce whose diversity reflects the communities we serve. Lee embraces change, and we recognize that we must create and maintain a culture of fervent inclusion. For more information about Lee, check us out at www.lee.net.
   
   We are focused on building a diverse and inclusive workforce. If you are excited about this role but do not meet 100% of the qualifications above, we encourage you to apply.
   
   Other details
   
   * Job Family Multiple Dept
   * Pay Type Hourly
   
   Apply Now
   
   * Richmond, VA, USA

   Copy this example

   

5. Post your job

   There are a few common ways to find advertising representatives for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your advertising representative job on Zippia to find and attract quality advertising representative candidates.
   • Use niche websites such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with advertising representative candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new advertising representative

   Once you've found the advertising representative candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire an advertising representative?