Automatically apply for jobs with Zippia

Upload your resume to get started.

Advertising representative skills for your resume and career

Updated January 8, 2025

2 min read

Quoted experts

Marthinus JC van Loggerenberg,

Marthinus JC van Loggerenberg

Below we've compiled a list of the most critical advertising representative skills. We ranked the top skills for advertising representatives based on the percentage of resumes they appeared on. For example, 21.4% of advertising representative resumes contained customer service as a skill. Continue reading to find out what skills an advertising representative needs to be successful in the workplace.

15 advertising representative skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how advertising representatives use customer service:

Excelled in quality of customer service and efficiently assisted clients on placing classified advertisements while providing market knowledge and information.
Performed exemplary customer service to dealers of assigned territory regarding online advertisements of inventory.

2. Sales Presentations

Here's how advertising representatives use sales presentations:

Isolated undeveloped market area and devised sales presentations, tendered sales quotations and provided consultation to existing clients.
Prospected mew clients through sales presentations and advertising demonstrations.

3. Local Businesses

Local businesses are independently owned businesses that require less capital, fewer workforces, and less or no machinery. These businesses are ideal for operating on a small scale to serve a local community/population and provide profits to the business owners. A local business can be a locally owned business or a corporate business with multiple locations operating in a specific area. Local businesses provide opportunities for entrepreneurs, jobs for neighbors, and meeting places for communities.

Here's how advertising representatives use local businesses:

Represented the University of Arkansas' student newspaper by prospecting for new advertisers while maintaining working relationships with local businesses.
Sell advertising space in college newspaper Contact local businesses on weekly basis Communicate with designer to produce final product

4. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how advertising representatives use cold calls:

Networked with local business owners on advertising opportunities via several cold call approaches.
Obtained national recognition for cold call selling

5. Real Estate

Real estate is land that has buildings on it. This kind of property consists of permanent improvements either natural or man-made, which include, houses, fences, bridges, water trees, and minerals. There are 4 types of real estate namely; residential real estate, commercial real estate, industrial real estate, and vacant land.

Here's how advertising representatives use real estate:

Managed a vast real estate territory while meeting or exceeding monthly and yearly goals.
Provided feedback on ads and helped customers with editing in real estate ads.

6. Inbound Calls

Here's how advertising representatives use inbound calls:

Received inbound calls to place classified and display advertisements for businesses and individuals.
Answered inbound calls in a high call environment.

Choose from 10+ customizable advertising representative resume templates

Build a professional advertising representative resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your advertising representative resume.

7. Display ADS

Here's how advertising representatives use display ads:

Assisted in the design layout for various display ads and performed outbound sales calls for multiple service directories.
Handled multiple clients and assisted them with placing various classified ads, including display ads.

8. Customer Accounts

Here's how advertising representatives use customer accounts:

Implemented a process to increase the number customer accounts.
Managed lucrative customer accounts for three different media markets.

9. Outbound Calls

An outbound call is made by the call center representative to the customers on behalf of the company. Such calls help increase sales and generate revenue for the organization.

Here's how advertising representatives use outbound calls:

Take in-coming calls on multi-line telephone Assists customers in placing classified advertisements Make outbound calls to sell advertising space
Administered secondary quality control process by conducting outbound calls to verify leads from internal marketing activities met CSG Marketing opportunity-management criteria.

10. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how advertising representatives use account management:

Account Management and Budgeting for Automotive Advertising.
Participated in sales and account management for the company's print and online yellow page advertising business.

11. Client Relationships

Here's how advertising representatives use client relationships:

Generated new leads*Maintained client relationships*Designed advertisements*Promoted to management level and oversaw 3 additional salespersons
Generated new leads*Maintained client relationships*Designed advertisements*Consistently surpassed sales goal objectives

12. Front Desk

Here's how advertising representatives use front desk:

Promoted from the front desk to advertising representative, I developed new accounts through networking and community leadership.
Experience in a front desk position serving as a Classified Advertising Representative team member.

13. Trade Shows

Here's how advertising representatives use trade shows:

Execute booth sales for company conferences, as well as attend industry trade shows to seek out new business contacts.
Attend sales meeting, industry related trade shows and training seminars to promote services and expand networks of contacts.

14. Indesign

Here's how advertising representatives use indesign:

Performed layout of classified section in InDesign each month and assisted editorial department with proofing.
Created layout of Classifieds Section for next day publication via Adobe InDesign CS5.

15. Photoshop

Here's how advertising representatives use photoshop:

Used graphics/photo imaging software such as Adobe Illustrator, Adobe Photoshop.
Utilized Microsoft Word, Excel, Multi-Ad Creator 6, Adobe Photoshop, Quark Express, multi-line phone daily.

5 Advertising Representative resume examples

Build a professional advertising representative resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 5+ resume templates to create your advertising representative resume.

Create my resume

Build a professional resume in minutes using this template.

What skills help Advertising Representatives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on advertising representative resumes?

Marthinus JC van Loggerenberg

Assistant Professor of Advertising, University of San Francisco

-Objective observation towards problem-solving and building tangible value
-Conceptual thinking and planning towards practical implementation
-Specialist skills in a very particular area of an advertising discipline landing credibility

What hard/technical skills are most important for advertising representatives?

Marthinus JC van Loggerenberg

Assistant Professor of Advertising, University of San Francisco

It really depends on the individual's field of expertise, but in general, I would say:

-Strategic planning skills that include sales strategy
-Market research and analysis, in particular, consumer behavior analysis
-Marketing expertise (or excellent understanding) in areas like SEO, lead generation, PPC, content creation, social media, etc.
-Value and process improvement, especially in the digital media space
-Computer skills to create marketing reports, ad mockups, and presentations (includes likes of MS Office, Adobe Photoshop or Illustrator, etc.)

What soft skills should all advertising representatives possess?

Marthinus JC van Loggerenberg

Assistant Professor of Advertising, University of San Francisco

-Excellence in communication
-Empathy and collaboration
-Holistic (or systemic) as well as analytical thinking
-Organizational skills that include prioritization and time management
-Confidence, charisma, showing ambition, and leadership
3. What hard/technical skills are most important?

What advertising representative skills would you recommend for someone trying to advance their career?

Frederik Beuk

Associate Professor of Marketing, University of Akron

Digital Literacy and AI are obviously on everybody's mind. The benefit for early career professionals is that these are skills they can use to differentiate themselves from more established professionals. Embrace these tools. At the same time, being an authentic storyteller that helps buyers envision the potential of your solutions can be an extremely powerful skill.

What type of skills will young advertising representatives need?

Mollie Rosen

Executive Vice President - Member Engagement & Development, 4A's

In today's world, in some ways, character traits are more important than specific lessons or skills learned. The creative nature of our industry necessitates having people who are insatiably curious, demonstrate a passion for the industry, and have the ability to adapt in a fast-paced, constantly evolving industry. We need people who can embrace change and find opportunities.

What technical skills for an advertising representative stand out to employers?

Dr. Matteo Cantarello Ph.D.

Visiting Assistant Professor of Hispanic Studies, William & Mary

Programming has become an asset within the humanities, too. Even though hires of digital humanists are still limited in number (at least within my discipline), they are probably destined to increase in the near future. Also, flexibility and versatility with respect to teaching are also highly marketable. Any candidate who has experience with in-person, hybrid, and online courses and who has degrees, titles, and certificates that demonstrate that is extremely appreciated on the academic job market.

Do you want to know more?

List of advertising representative skills to add to your resume

The most important skills for an advertising representative resume and required skills for an advertising representative to have include:

Customer Service
Sales Presentations
Local Businesses
Cold Calls
Real Estate
Inbound Calls
Display ADS
Customer Accounts
Outbound Calls

Account Management
Client Relationships
Front Desk
Trade Shows
Indesign
Photoshop
Client Accounts
Business Relationships
Business Development

Customer Relations
Professional Relationships
Facebook
Customer Inquiries
Sales Territory
Legal Notices
Legal Advertisements
Display Advertisements
Account List

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Zippia Careers
Sales Industry
Advertising Representative
Advertising Representative Skills

Updated January 8, 2025

Browse sales jobs