Advertising Research Foundation Leadership

Charles Kennedy is a Chief Research Innovation Officer at Advertising Research Foundation; Head of Motion Picture and TV Research for Amazon Studios at Amazon.com Inc.; and Programming, Scheduling & Research at Apple and is based in Santa Monica, California. He has worked as Sr. Vice President, Research at Disney General Entertainment Content; Sr. Vice President Consumer Insights at Dyg. Inc.; and V.P. Research at Fox Entertainment. Charles studied at University of Mary Washington between 1982 and 1985.

Strategic finance and operations executive focused on growing revenues and bottom lines for small to mid-size businesses. Substantial experience in financial restructuring and strategic management. Excel at working with sales teams to develop and execute customized programs. Collaborative leader and team builder.

Experience includes:

*Business turnaround/transformation

*M&A-sell side

*Due diligence

*Divestiture

*Integration

*Strategic planning

*Business development

*Change management

*Risk assessment

*Budgeting/forecasting

*Financial planning and analysis

*Cash management

*Human resources and benefits

*IT and systems implementations (ERP, CRM)

*Staff development

*Compliance

*Contracts review

*External advisors oversight (legal, tax, audit)

Senior level executive with public company board experience possessing the ability to improve operations and impact business growth through achievements in financial management, process improvement, internal controls, and systems design. Proven leadership in developing and driving activities relating to:

- Financial Planning & Analysis

- Strategic Planning

- Insurance & Risk Management

- Accounting & Taxation

- Banking & Cash Management

- Human Resources

- Information Systems

- Investments

- Procurement

- Real Estate

- Turnarounds/Workouts

- Non-profit Management