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Advertising sales assistant skills for your resume and career

Updated January 8, 2025
5 min read
Below we've compiled a list of the most critical advertising sales assistant skills. We ranked the top skills for advertising sales assistants based on the percentage of resumes they appeared on. For example, 11.4% of advertising sales assistant resumes contained account executives as a skill. Continue reading to find out what skills an advertising sales assistant needs to be successful in the workplace.

15 advertising sales assistant skills for your resume and career

1. Account Executives

Account executives help build good relationships with new and existing clients. They interact with brand teams and clients, making them the point of contact. A sales development representative responsibilities entail facilitating sales, generating potential leads, and referring customers to the best salesperson. To succeed in this job post, you need to have the best customer service, math, analytical, interpersonal, and communication skills. A bachelor's degree in business marketing, sales, or a similar field fits this role.

Here's how advertising sales assistants use account executives:
  • Gathered research information and data from available sources to assist account executives in positioning the company and its products favorably.
  • Supported senior management and account executives to ensure smooth business operations and transactions.

2. Insertion Orders

Insertion orders are contracts between an advertiser or respective advertising agency and a publisher. The agreed-upon contract details a print or online ad campaign.

Here's how advertising sales assistants use insertion orders:
  • Coordinate insertion orders ticket request and artwork request forms for Sales Representatives as well as faxing/emailing information to advertisers.
  • Established rapport with national advertising agencies by effectively communicating delivery and retrieval of insertion orders

3. Client Proposals

Here's how advertising sales assistants use client proposals:
  • Established and maintained relationships with advertising agencies and internal departments to ensure timely completion of client proposals.
  • Researched and created one sheets for account managers used for new client proposals and generating new business.

4. Billing Issues

Billing issues are the mistakes made by the company resulting in a wrong bill for the customer. An example of a billing issue might be adding what is owed incorrectly or accidentally omitting a service the customer bought. The billing issues are the company's responsibility and are caused by the one who calculates the bill. The customer does not need to pay it, however, the dispute may take some time to resolve.

Here's how advertising sales assistants use billing issues:
  • Managed customer support on invoicing and billing issues while maintaining customer relationships.
  • Resolved all billing issues immediately with customers.

5. RFP

RFP stands for request for proposal and is a document that contains details about a project or bids from contractors who are responsible for completing the project.
Here's how advertising sales assistants use rfp:
  • Executed contracts, RFP proposals & marketing decks & coordinated communication between sales representative and high-level New England territory clients.
  • Created and designed B2B advertising sales & marketing campaigns, media kits, RFP s, & Sales Sheets.

6. PowerPoint

Here's how advertising sales assistants use powerpoint:
  • Prepared original PowerPoint presentations utilized by sales team during sales calls.
  • Assisted in the preparation of Advertising Presentations using PowerPoint.

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7. Sales Presentations

Here's how advertising sales assistants use sales presentations:
  • Analyzed needs of both prospective plus existing clients and delivered solutions-oriented sales presentations.
  • Prepared sales presentations and completed request for proposals.

8. Sales Reps

Here's how advertising sales assistants use sales reps:
  • Provided clerical support and office assistance to six sales reps, as well as executive level support to the Regional SalesDirector.
  • Created proposals and prepared written correspondence for sales reps. * Dealt with clients daily regarding their account needs.

9. Expense Reports

Here's how advertising sales assistants use expense reports:
  • Provided administrative support including preparation of travel and expense reports and calendar maintenance.
  • Prepared expense reports and made travel arrangements for sales representatives.

10. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how advertising sales assistants use account management:
  • Account Executive and Production Manager, duties included Local and regional advertising sales, account management and labor production management.
  • Mastered account management while assisting clients in developing classified and online advertising.

11. Media Sales

Here's how advertising sales assistants use media sales:
  • Monitored campaign delivery and made recommendations to New Media Sales Manager to ensure ordered impressions were delivered.
  • Facilitated coordination between media sales and internal member units to achieve successful results.

12. Real Estate

Real estate is land that has buildings on it. This kind of property consists of permanent improvements either natural or man-made, which include, houses, fences, bridges, water trees, and minerals. There are 4 types of real estate namely; residential real estate, commercial real estate, industrial real estate, and vacant land.

Here's how advertising sales assistants use real estate:
  • Assist real estate advertising executive in selling and designing advertisements for the local weekly real estate section.
  • Scheduled advertisements for niche categories (real estate, retail, automotive) along with special publications.

13. Sales Support

Sales support refers to a variety of functions that help sales reps focus on selling and closing deals. Sales support performs a variety of tasks that result in faster sales cycles, lower costs, and higher revenue. Sales support tasks include interviewing and tracking sales leads, matching offers to sales packages, monitoring sales and sales team performance, collecting sales data, providing training and customer service, and managing customers.

Here's how advertising sales assistants use sales support:
  • Acted as Sales Support to manage new and existing accounts of three outside sales representatives in the advertising department.
  • Provided sales support to sales team through various prospecting methods including telemarketing, cold calling, and direct mail.

14. Travel Arrangements

Here's how advertising sales assistants use travel arrangements:
  • Arranged domestic and international travel arrangements while booking events for client meetings.
  • Manage domestic travel arrangements and trade show registrations for Senior Advertising Executives.

15. Sales Reports

A sale report also known as the sales analysis report provides an overview of the situation of the sales within a company. It reveals various trends occurring in the sales numbers over a certain period. It also analyses the steps of the sales funnel, projects areas for improvement along with the performance of sales executives.

Here's how advertising sales assistants use sales reports:
  • Produced sales reports and spreadsheets; managed all paperwork, filing and administrative duties for the department.
  • Handled the processing of sales and listings paperwork and prepared weekly agendas and monthly sales reports.
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List of advertising sales assistant skills to add to your resume

Advertising sales assistant skills

The most important skills for an advertising sales assistant resume and required skills for an advertising sales assistant to have include:

  • Account Executives
  • Insertion Orders
  • Client Proposals
  • Billing Issues
  • RFP
  • PowerPoint
  • Sales Presentations
  • Sales Reps
  • Expense Reports
  • Account Management
  • Media Sales
  • Real Estate
  • Sales Support
  • Travel Arrangements
  • Sales Reports
  • Sales Process
  • Sales Executives
  • Market Research
  • Order Entry
  • Proofread
  • Client Relationships
  • Sales Materials
  • Sales Orders
  • Sales Proposals
  • Account Maintenance
  • Client Events
  • Trade Shows
  • Press Releases
  • Administrative Tasks
  • Facebook
  • Promotional Materials
  • Client Accounts
  • Competitive Analysis
  • AE
  • Tear Sheets
  • Client Database
  • Mass Mailings
  • Revenue Reports
  • Sales Contracts
  • Business Relationships
  • Computer System
  • Promotional Events
  • Client Communication
  • Digital Campaigns
  • Competitive Reports
  • Customer Complaints
  • Post Analysis
  • Customer Accounts
  • Client Presentations

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.