How To Become An Advertising Sales Consultant: What It Is and Career Path

What is an advertising sales consultant and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Dr. John Hansen

There is more than meets the eye when it comes to being an advertising sales consultant. For example, did you know that they make an average of $19.27 an hour? That's $40,075 a year! Between 2018 and 2028, the career is expected to grow -8% and produce -8,000 job opportunities across the U.S.

What general advice would you give to an advertising sales consultant?

Dr. John Hansen

Professor and Director, Center for Sales Leadership, University of Alabama at Birmingham

Regarding the third question, the only real way to maximize your salary in sales is to perform well against the success metrics in place in your role. Sales is, for the most part, an outcome-based profession, meaning that pay increases (or decreases) based on outcomes attained. Whatever the success metrics are in the position one is currently in, they will maximize their income to the extent that they perform well in relation to these success metrics.

ScoreAdvertising Sales ConsultantUS Average

Salary

3.1

Avg. Salary $40,075

Avg. Salary $59,228

Stability level

8.2

Growth rate -8%

Growth rate 0.3%

Diversity

8.3

Race

American Indian and Alaska Native 0.39%

Asian 4.80%

Black or African American 6.74%

Hispanic or Latino 12.80%

Unknown 4.16%

White 71.11%

Gender

female 51.77%

male 48.23%

Age - 43

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 43

Stress level

8.2

Stress level is high

7.1 - high

Complexity level

9.6

Complexity level is advanced

7 - challenging

Work life balance

4.0

Work life balance is poor

6.4 - fair

Key steps to become an advertising sales consultant

Explore advertising sales consultant education requirements

Most common advertising sales consultant degrees

Bachelor's

71.9 %

Associate

14.3 %

Master's

6.4 %

Start to develop specific advertising sales consultant skills

Skills	Percentages
Digital Marketing	13.38%
Media Sales	11.12%
SEO	10.09%
Sales Presentations	9.00%
Sales Territory	8.72%

Complete relevant advertising sales consultant training and internships

Accountants spend an average of 3-6 months on post-employment, on-the-job training. New advertising sales consultants learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an advertising sales consultant based on U.S. Bureau of Labor Statistics data and data from real advertising sales consultant resumes.

Research advertising sales consultant duties and responsibilities

Manage individual sales activities by developing highly effective, communications focuse relationship with multiple sales channels.
Illustrate ROI and determine client needs.
Provide analysis and counsel including advertising cost justification, ROI, and the incremental benefits of new customers.
Prepare, deliver and sell custom multi-media integrate cross promotion presentations to key decision makers at brand management and advertising agencies.

Prepare your advertising sales consultant resume

When your background is strong enough, you can start writing your advertising sales consultant resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an advertising sales consultant resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable advertising sales consultant resume templates

Build a professional advertising sales consultant resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your advertising sales consultant resume.

Apply for advertising sales consultant jobs

Now it's time to start searching for an advertising sales consultant job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do advertising sales consultants rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Advertising sales consultant reviews

A zippia user wrote a review on May 2020

Pros

I love to engage the public and meet new faces. I enjoy explaining all of the benefits of the product I am selling, and making the customer feel important and well informed.

Cons

I don't like feeling like I haven't did a great at job at making customers feel comfortable and confident about where and who they are purchasing from.

A zippia user wrote a review on Jul 2019