FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.
Sorry, we can't find that. Please try a different city or state.
APPLY NOW
Apply Now
×
FIND
PERSONALIZED JOBS

Sorry, we can't find that. Please try a different city or state.

CONTENT HAS
BEEN UNLOCKED
Close this window to view unlocked content
or
find interesting jobs in

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign Up

SIGN UP TO UNLOCK CONTENT

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign up to save the job and get personalized job recommendations.

Sign up to dismiss the job and get personalized job recommendations.

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Already have an account? Log in

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Company Saved

Answer a few questions and view jobs at that match your preferences.

Where do you want to work?

Job Saved

See your Saved Jobs now

or

find more interesting jobs in

Job Dismissed

Find better matching jobs in

Your search has been saved!

Become An Advertising Sales Director

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As An Advertising Sales Director

  • Communicating with Persons Outside Organization
  • Thinking Creatively
  • Making Decisions and Solving Problems
  • Getting Information
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Stressful

  • $88,000

    Average Salary

What Does An Advertising Sales Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

Show More

Show Less

How To Become An Advertising Sales Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Show More

Show Less

Do you work as an Advertising Sales Director?

Send To A Friend

Advertising Sales Director Jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Do you work as an Advertising Sales Director?

Help others decide if this is a good career for them

Average Length of Employment
Director Of Sales 3.6 years
Top Careers Before Advertising Sales Director
Internship 5.9%
Manager 3.3%
Director 2.4%
Top Careers After Advertising Sales Director
Owner 3.8%
Consultant 3.2%

Do you work as an Advertising Sales Director?

How Would You Rate The Salary Of an Advertising Sales Director?

Have you worked as an Advertising Sales Director? Help other job seekers by rating your experience as an Advertising Sales Director.

Top Skills for An Advertising Sales Director

  1. Revenue Growth
  2. Online
  3. New Accounts
You can check out examples of real life uses of top skills on resumes here:
  • Propelled sales and revenue growth by 35% for a new home entertainment publication within months of initial hire.
  • Coordinated all aspects of advertising for annual Marketing Services Directory's evolution to an online directory only.
  • Developed new accounts by prospecting potential advertisers and soliciting advertising through industry leads.
  • Networked throughout the Philadelphia area to gain new clients.
  • Sell advertising packages on behalf of USA TODAY Special Edition's to local, regional and national companies.

Advertising Sales Director Demographics

Gender

Male

53.9%

Female

40.4%

Unknown

5.8%
Ethnicity

White

66.5%

Black or African American

12.4%

Hispanic or Latino

12.2%

Asian

5.4%

Unknown

3.5%
Show More
Foreign Languages Spoken

Spanish

28.6%

French

10.7%

Korean

10.7%

Italian

10.7%

Chinese

7.1%

German

7.1%

Hebrew

7.1%

Mandarin

7.1%

Dutch

3.6%

Russian

3.6%

Arabic

3.6%
Show More

Advertising Sales Director Education

Schools

University of Delaware

7.9%

Western Michigan University

6.7%

Tulane University

6.7%

University of Connecticut

5.6%

University of Alabama

5.6%

Appalachian State University

5.6%

Temple University

5.6%

Central Michigan University

5.6%

Michigan State University

5.6%

Florida Atlantic University

4.5%

Iowa State University

4.5%

University of Pittsburgh -

4.5%

Eastern Kentucky University

4.5%

University of North Carolina at Charlotte

4.5%

West Virginia University

4.5%

University of Texas at Austin

4.5%

Xavier University

3.4%

Johnson & Wales University

3.4%

New York University

3.4%

Full Sail University

3.4%
Show More
Majors

Business

21.7%

Marketing

13.6%

Communication

10.0%

Management

5.6%

Advertising

5.3%

Psychology

5.0%

Political Science

5.0%

Kinesiology

4.2%

Public Relations

3.9%

Specialized Sales And Merchandising

2.8%

Finance

2.8%

Journalism

2.8%

English

2.8%

History

2.8%

Criminal Justice

2.5%

Graphic Design

2.2%

Liberal Arts

2.2%

Journalism And Mass Communications

1.7%

Economics

1.7%

Agricultural Public Services

1.4%
Show More
Degrees

Bachelors

64.9%

Other

17.0%

Masters

11.2%

Associate

3.7%

Certificate

2.8%

License

0.2%

Doctorate

0.2%
Show More

Job type you want
Full Time
Part Time
Internship
Temporary

How Would You Rate Working As an Advertising Sales Director?

Are you working as an Advertising Sales Director? Help us rate Advertising Sales Director as a Career.

Top Advertising Sales Director Employers

Show More

Jobs From Top Advertising Sales Director Employers

Advertising Sales Director Videos

Guillaume Bacuvier, Mobile Advertising Sales Director, Google

Sales Training Video - The Role of the Sales Manager

Career Advice on becoming an Advertising Manager by Nicky S (Full Version)

Related to your recently viewed content