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Become An Advertising Sales Executive

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Working As An Advertising Sales Executive

  • Selling or Influencing Others
  • Communicating with Persons Outside Organization
  • Thinking Creatively
  • Organizing, Planning, and Prioritizing Work
  • Getting Information
  • Deal with People

  • Make Decisions

  • Stressful

  • $48,490

    Average Salary

What Does An Advertising Sales Executive Do At Confidential

* Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising.
* Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
* Maintain assigned account bases while developing new accounts.
* Process all correspondence and paperwork related to accounts.
* Deliver advertising or illustration proofs to customers for

How To Become An Advertising Sales Executive

Although a high school diploma is typically enough education for an entry-level advertising sales position, some employers prefer applicants with a bachelor’s degree. Proven sales success and communication skills are essential. Most training for advertising sales agents takes place on the job.

Education

Although a high school diploma is typically the minimum education requirement for an entry-level advertising sales position, some employers prefer applicants with a college degree. Publishing companies with large circulations and broadcasting stations with a large audience may prefer workers with at least a college degree. Courses in marketing, communications, business, and advertising are helpful. For those who have a proven record of successfully selling other products, educational requirements are not likely to be strict.

Training

Most training takes place on the job and can be either formal or informal. In the majority of cases, an experienced sales manager instructs a newly hired advertising sales agent who lacks sales experience. In this one-on-one environment, supervisors typically coach new hires and observe them as they make sales calls and contact clients. Supervisors then advise the new hires on ways to improve their interaction with clients. Employers may bring in consultants to lead formal training sessions when agents sell to a specialized market segment, such as automotive dealers or real estate professionals.

Advancement

Agents with proven leadership ability and a strong sales record may advance to supervisory and managerial positions, such as sales manager, account executive, and vice president of sales. Successful advertising sales agents may also advance to positions in other industries, such as corporate sales.

Important Qualities

Communication skills. Advertising sales agents must be persuasive during sales calls. In addition, they should listen to the client’s desires and concerns, and recommend an appropriate advertising package.

Initiative. Advertising sales agents must actively seek new clients, keep in touch with current clients, and expand their client base, in order to meet sales quotas.

Organizational skills. Agents work with many clients, each of whom may be at a different stage in the sales process. Agents must be well organized to keep track of their clients and potential clients.

Self-confidence. Advertising sales agents should be confident when calling potential clients (making cold calls). Because potential clients are often unwilling to commit on a first call, agents frequently must continue making sales calls, even if rejected at first.

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Top Skills for An Advertising Sales Executive

SalesTerritoryOnlineNewOnesCustomerServiceNewClientsClientBaseInternetEffectiveSalesPresentationsWebColdCallsClientRelationshipsAnnualSalesCustomerBaseLocalBusinessOwnersAccountManagementTradeShowsAdditionalCRMPotentialClientsSalesRevenue

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Top Advertising Sales Executive Skills

  1. Sales Territory
  2. Online
  3. New Ones
You can check out examples of real life uses of top skills on resumes here:
  • Expanded the sales territory from two counties to four counties.
  • Consulted with established businesses as well as new businesses to sell advertising space in area newspapers, special sections and online.
  • Work with existing accounts as well as, obtain new ones.
  • Act as liaison between Company and clients to expedite customer service issues.
  • Promote and sell radio advertising, digital products, events and promotional programs to new clients in the Hampton Roads region.

Top Advertising Sales Executive Employers

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UK & Ireland - A Day in the Life of a Sales Executive

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