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Advertising Sales Executive skills for your resume and career

Updated January 8, 2025

4 min read

Quoted Experts

Jonathan Byers,

Marthinus JC van Loggerenberg

Below we've compiled a list of the most critical advertising sales executive skills. We ranked the top skills for advertising sales executives based on the percentage of resumes they appeared on. For example, 21.2% of advertising sales executive resumes contained real estate as a skill. Continue reading to find out what skills an advertising sales executive needs to be successful in the workplace.

15 advertising sales executive skills for your resume and career

1. Real Estate

Real estate is land that has buildings on it. This kind of property consists of permanent improvements either natural or man-made, which include, houses, fences, bridges, water trees, and minerals. There are 4 types of real estate namely; residential real estate, commercial real estate, industrial real estate, and vacant land.

Here's how advertising sales executives use real estate:

Offered technical sales assistance to the company account managers/executives including real estate presentations and plan preparation.
Increased year to year business by over 35% in a down economy in the real estate and construction territory.

2. Outbound Calls

An outbound call is made by the call center representative to the customers on behalf of the company. Such calls help increase sales and generate revenue for the organization.

Here's how advertising sales executives use outbound calls:

Maintained 100 % of sales goals Made 40-60 outbound calls to trucking companies to sell freight factoring.
Perform weekly Webex Demos and 40+outbound calls daily.

3. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how advertising sales executives use crm:

Updated and maintained all account history and activity reports through CRM database.
Remained organized and on top of accounts with use of CRM tools.

4. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how advertising sales executives use business development:

Fast-paced sales and business development position marketing print and on-line advertising space.
Managed business development in Mexico, targeting travel and luxury resorts.

5. Digital Marketing

Here's how advertising sales executives use digital marketing:

Sell full suite of direct response focused digital marketing solutions to Fortune 500 companies and top 100 agencies.
Assisted local small to medium size businesses by offering print and digital marketing options.

6. Media Sales

Here's how advertising sales executives use media sales:

Top producer among peers in multi-media sales and marketing for Maryland's largest newspaper.
Generated 60K in new business revenue through cross-platform media sales in 2Q17

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7. Telemarketing

Here's how advertising sales executives use telemarketing:

Developed international advertising plans via telemarketing presentations to clients and advertising agencies.
Maintained 300 local accounts Oversaw layout, copy and cost of print ads Advised in advertising strategy Telemarketing

8. Integrated Marketing

Here's how advertising sales executives use integrated marketing:

Developed integrated marketing campaigns to help clients achieve revenue, profit, and market share goals.

9. Phone Calls

Phone calls are a wireless or wired connection made over a telephone or a mobile phone between two people. Two parties are involved in a phone call, the caller and the receiver. A caller dials the number of the one he wants to call, and the recipient hears a bell or a tune to which he picks up the call. The call establishes a connection between them through which they can communicate. The voice is converted into signals and is transmitted through wired or wireless technology.

Here's how advertising sales executives use phone calls:

Initiated telephone calls to generate new and sustain current business customers as it pertains to Yellow Page advertising.
Answer incoming phone calls and emails.

10. SEO

Here's how advertising sales executives use seo:

Received advanced education in SEO, SEM solutions for customers and expanded an overall advertising solution for customers through digital solutions.
Sell both print and online products; including the use of Facebook Management tools, SEO, and Re-targeting platforms.

11. Marketing Campaigns

Here's how advertising sales executives use marketing campaigns:

Created proposals and assisted customers in developing appropriate marketing campaigns or programs based on individuals goals.
Researched and implemented territory specific marketing campaigns based on client needs.

12. Client Relationships

Here's how advertising sales executives use client relationships:

Cultivate client relationships, assisting with ad design and following up conscientiously to resolve problems, ensure satisfaction and strengthen retention.
Cultivated client relationships increased sales within each account annually and projected to continue growth for 2013 based on current renewals.

13. Search Engine Marketing

Here's how advertising sales executives use search engine marketing:

Manage advertising program consisting of direct marketing, search engine marketing, brand management, and direct mail campaigns.
Excelled in Search Engine Marketing for Google, Yahoo, **Winner of the 2007 Award of Excellence for Top Telephone Sales.

14. Sales Presentations

Here's how advertising sales executives use sales presentations:

Used Marketing presentations and in person sales presentations with local business owners and advertising agencies presenting annual contracts.
Developed insightful proposals and delivered strategic sales presentations to help generate new business.

15. Sales Strategies

Here's how advertising sales executives use sales strategies:

Managed inbound/outbound call center, developed telesales strategies, and generated new business.
Talented in developing and implementing unique sales strategies to fit client and company needs.

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What skills help Advertising Sales Executives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on Advertising Sales Executive resumes?

Jonathan Byers

Assistant Director, Virginia Polytechnic Institute and State University

- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What soft skills should all Advertising Sales Executives possess?

Marthinus JC van Loggerenberg

Assistant Professor of Advertising, University of San Francisco

-Excellence in communication
-Empathy and collaboration
-Holistic (or systemic) as well as analytical thinking
-Organizational skills that include prioritization and time management
-Confidence, charisma, showing ambition, and leadership
3. What hard/technical skills are most important?

What hard/technical skills are most important for Advertising Sales Executives?

Marthinus JC van Loggerenberg

Assistant Professor of Advertising, University of San Francisco

It really depends on the individual's field of expertise, but in general, I would say:

-Strategic planning skills that include sales strategy
-Market research and analysis, in particular, consumer behavior analysis
-Marketing expertise (or excellent understanding) in areas like SEO, lead generation, PPC, content creation, social media, etc.
-Value and process improvement, especially in the digital media space
-Computer skills to create marketing reports, ad mockups, and presentations (includes likes of MS Office, Adobe Photoshop or Illustrator, etc.)

What Advertising Sales Executive skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young Advertising Sales Executives need?

Mollie Rosen

Executive Vice President - Member Engagement & Development, 4A's

In today's world, in some ways, character traits are more important than specific lessons or skills learned. The creative nature of our industry necessitates having people who are insatiably curious, demonstrate a passion for the industry, and have the ability to adapt in a fast-paced, constantly evolving industry. We need people who can embrace change and find opportunities.

Do you want to know more?

List of advertising sales executive skills to add to your resume

The most important skills for an advertising sales executive resume and required skills for an advertising sales executive to have include:

Real Estate
Outbound Calls
CRM
Business Development
Digital Marketing
Media Sales
Telemarketing
Integrated Marketing
Phone Calls
SEO
Marketing Campaigns
Client Relationships
Search Engine Marketing
Sales Presentations
Sales Strategies

Persistence
Revenue Growth
Sales Revenue
Sales Efforts
Cold Calls
Cross-Selling
Relationship Building
Business Sales
Sales Targets
Account Management
Market Research
Media Buying
Business Relationships
Trade Shows
Media Planning

Client Accounts
ROI
Sales Territory
Display ADS
Market Trends
PowerPoint
Facebook
Promotional Materials
Sales Volume
Sales Contracts
Sales Literature
Radio Station
Yahoo

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Advertising Sales Executive Skills

Updated January 8, 2025

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