What does an Advertising Sales Executive do?
Advertising sales executives are commonly employed by advertising agencies, newspapers, magazines, and broadcasting companies to convince clients to acquire advertising products and services. They typically sell advertising space ad or air time and guarantee that sales quotas are met. It's also part of their responsibility to identify client's needs to be updated with current competitors' advertising services, products, and prices. They respond to inquiries through call and email of prospective clients by providing them the estimated cost of services required. Moreover, effective communication skills and rapport building with clients is expected for this role.
Advertising sales executive responsibilities
Here are examples of responsibilities from real advertising sales executive resumes:
- Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
- Initiate sales calls to prospective or current clients and document all sales efforts via call logging system and/or CRM module.
- Receive advanced education in SEO, SEM solutions for customers and expand an overall advertising solution for customers through digital solutions.
- Update and maintain all account history and activity reports through CRM database.
- Used digital tools such as of FastLane (CRM system), Facebook, MileMarker and DealerCommunity sites, etc.
- Research how much it would cost to advertise with such places like movie theaters, Youtube, Facebook and other media outlets
- Prepare, deliver and sell custom multi-media integrate cross promotion presentations to key decision makers at brand management and advertising agencies.
- Provide strategic advice to help clients gets the best ROI on the advertising investment.
- Promote customer acquisition, retention and responses while improving brand awareness and client ROI.
- Prepare and present PowerPoint presentations to these potential advertisers as well as to current customers.
- Create and deliver PowerPoint presentations, coordinate luncheons and other special events for new and prospective customers.
Advertising sales executive skills and personality traits
We calculated that 21% of Advertising Sales Executives are proficient in Real Estate, Outbound Calls, and CRM. They’re also known for soft skills such as Communication skills, Initiative, and Organizational skills.
We break down the percentage of Advertising Sales Executives that have these skills listed on their resume here:
- Real Estate, 21%
Offered technical sales assistance to the company account managers/executives including real estate presentations and plan preparation.
- Outbound Calls, 8%
Maintained 100 % of sales goals Made 40-60 outbound calls to trucking companies to sell freight factoring.
- CRM, 8%
Updated and maintained all account history and activity reports through CRM database.
- Business Development, 7%
Fast-paced sales and business development position marketing print and on-line advertising space.
- Digital Marketing, 7%
Sell full suite of direct response focused digital marketing solutions to Fortune 500 companies and top 100 agencies.
- Media Sales, 4%
Top producer among peers in multi-media sales and marketing for Maryland's largest newspaper.
"real estate," "outbound calls," and "crm" are among the most common skills that advertising sales executives use at work. You can find even more advertising sales executive responsibilities below, including:
Communication skills. One of the key soft skills for an advertising sales executive to have is communication skills. You can see how this relates to what advertising sales executives do because "advertising sales agents must be persuasive during sales calls." Additionally, an advertising sales executive resume shows how advertising sales executives use communication skills: "managed account base of 50 + * experienced in communication and cold calling"
Initiative. Another soft skill that's essential for fulfilling advertising sales executive duties is initiative. The role rewards competence in this skill because "advertising sales agents must actively seek new clients, keep in touch with current clients, and expand their client base, in order to meet sales quotas." According to an advertising sales executive resume, here's how advertising sales executives can utilize initiative in their job responsibilities: "spearheaded new business development and growth initiatives by marketing integrated media advertising campaigns to corporate accounts. "
Organizational skills. This is an important skill for advertising sales executives to perform their duties. For an example of how advertising sales executive responsibilities depend on this skill, consider that "agents work with many clients, each of whom may be at a different stage in the sales process." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of an advertising sales executive: "record daily sales activity, new leads, account details, and other organizational information into an internal crm. ".
Self-confidence. advertising sales executive responsibilities often require "self-confidence." The duties that rely on this skill are shown by the fact that "advertising sales agents should be confident when calling potential clients (making cold calls)." This resume example shows what advertising sales executives do with self-confidence on a typical day: "direct business to business sales of confidential document destruction services. "
The three companies that hire the most advertising sales executives are:
- Best Version Media
2,047 advertising sales executives jobs
- CoStar Group48 advertising sales executives jobs
- Global Trading
7 advertising sales executives jobs
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Compare different advertising sales executives
Advertising sales executive vs. Sales professional
A sales professional is an employee who is responsible for the management and assessment of the effectiveness of a company's sales representatives and sales team. By setting sales goals, sales professionals work with other departments to learn more about the company's products and services while developing strategies for acquiring new clients. They analyze the company's track sales and status reports and present them to the top management to continually keep improving. Employers may require their sales professionals to have a bachelor's degree with working experience.
There are some key differences in the responsibilities of each position. For example, advertising sales executive responsibilities require skills like "digital marketing," "media sales," "telemarketing," and "integrated marketing." Meanwhile a typical sales professional has skills in areas such as "product knowledge," "pos," "work ethic," and "sales techniques." This difference in skills reveals the differences in what each career does.
On average, sales professionals reach similar levels of education than advertising sales executives. Sales professionals are 1.1% less likely to earn a Master's Degree and 0.2% less likely to graduate with a Doctoral Degree.Advertising sales executive vs. Sales consultant
Sales consultants are employees who work in the sales department of a company. They are usually more skilled than usual sales employees. As such, they are usually given more complicated products or services to sell because they will be able to explain the product or service to the customers better. Sales consultants have in-depth knowledge of the offerings of the company. They talk to customers, understand what the customers need, and match the customers' needs with company products that can address the needs. They should also be updated on trends in the market and what is currently popular with the masses.
In addition to the difference in salary, there are some other key differences worth noting. For example, advertising sales executive responsibilities are more likely to require skills like "real estate," "digital marketing," "media sales," and "telemarketing." Meanwhile, a sales consultant has duties that require skills in areas such as "sales process," "product knowledge," "pos," and "pre sales." These differences highlight just how different the day-to-day in each role looks.
Sales consultants earn a higher average salary than advertising sales executives. But sales consultants earn the highest pay in the finance industry, with an average salary of $68,120. Additionally, advertising sales executives earn the highest salaries in the government with average pay of $52,025 annually.In general, sales consultants achieve similar levels of education than advertising sales executives. They're 1.4% less likely to obtain a Master's Degree while being 0.2% less likely to earn a Doctoral Degree.Advertising sales executive vs. Sales internship
Sales internship is a program that requires work in the business and sales development. Sales interns work as assistants to managers and senior staff. Their duties and responsibilities are administrative. They do research, send emails, update records, and make calls. It is their job to maintain good client relationships. They observe the process and other details related to sales. Also, they help in identifying and tracking sales leads, evaluating success, and generating sales reports.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from advertising sales executive resumes include skills like "real estate," "telemarketing," "integrated marketing," and "phone calls," whereas a sales internship is more likely to list skills in "customer service," "sales intern," "work ethic," and "salesforce. "
Sales interns make a very good living in the technology industry with an average annual salary of $36,889. On the other hand, advertising sales executives are paid the highest salary in the government industry, with average annual pay of $52,025.Most sales interns achieve a similar degree level compared to advertising sales executives. For example, they're 1.3% less likely to graduate with a Master's Degree, and 0.3% less likely to earn a Doctoral Degree.Advertising sales executive vs. Inside sales associate
An inside sales associate is responsible for selling the company's goods and services through remote communication. Inside sales associates make calls to potential customers, demonstrate the products' features, take orders, process payments, and inform the customers of the delivery details. They strategize the most effective sales pitches to attract the customers on purchasing more services that would generate revenues and increase the company's profitability and brand image. An inside sales associate also supports the marketing team in developing marketing campaigns and promotional offers depending on customer demands and requests.
Updated January 8, 2025
