Find The Best Advertising Sales Jobs For You

Where do you want to work?

0 selections

Working as an Advertising Sales

What Does an Advertising Sales Do

Advertising sales agents, also called advertising sales representatives, sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.

Duties

Advertising sales agents typically do the following:

  • Locate and contact potential clients to offer their firm’s advertising services
  • Explain to clients how specific types of advertising will help promote their products or services in the most effective way
  • Provide clients with estimates of the costs of advertising products or services
  • Process all correspondence and paperwork related to accounts
  • Prepare and deliver sales presentations to new and existing clients
  • Inform clients of available options for advertising art, formats, or features and provide samples of previous work for other clients
  • Deliver advertising or illustration proofs to clients for approval
  • Prepare promotional plans, sales literature, media kits, and sales contracts
  • Recommend appropriate sizes and formats for advertising

Advertising sales agents work outside the office occasionally, meeting with clients and prospective clients at their places of business. Some may make telephone sales calls as well—calling prospects, attempting to sell the media firm’s advertising space or time, and arranging followup appointments with interested prospects.

A critical part of building relationships with clients is learning about their needs. Before the first meeting with a client, a sales agent gathers background information on the client’s products, current clients, prospective clients, and the geographic area of the target market.

The sales agent then meets with the client to explain how specific types of advertising will help promote the client’s products or services most effectively. If a client wishes to proceed, the advertising sales agent prepares and presents an advertising proposal to the client. The proposal may include an overview of the advertising medium to be used, sample advertisements, and cost estimates for the project.

Because of consolidation among media industries, agents are increasingly selling several types of ads in one package. For example, agents may sell ads that would be found in print editions, as well as online editions, of a particular publication, such as a newspaper.

In addition to maintaining sales and overseeing their accounts, advertising sales agents analyze sales statistics and prepare reports about clients’ accounts. They keep up to date on industry trends by reading about both current and new products, and they monitor the sales, prices, and products of their competitors.

In many firms, the advertising sales agent drafts contracts, which specify the cost and the advertising work to be done. Agents also may continue to help the client, answering questions or addressing problems the client may have with the proposal.

In addition, sales agents may be responsible for developing sales tools, promotional plans, and media kits, all of which they use to help make a sale. In other cases, firms may have a marketing team that sales agents work with to develop these sales tools.

How To Become an Advertising Sales

Although a high school diploma is typically enough education for an entry-level advertising sales position, some employers prefer applicants with a bachelor’s degree. Proven sales success and communication skills are essential. Most training for advertising sales agents takes place on the job.

Education

Although a high school diploma is typically the minimum education requirement for an entry-level advertising sales position, some employers prefer applicants with a college degree. Publishing companies with large circulations and broadcasting stations with a large audience may prefer workers with at least a college degree. Courses in marketing, communications, business, and advertising are helpful. For those who have a proven record of successfully selling other products, educational requirements are not likely to be strict.

Training

Most training takes place on the job and can be either formal or informal. In the majority of cases, an experienced sales manager instructs a newly hired advertising sales agent who lacks sales experience. In this one-on-one environment, supervisors typically coach new hires and observe them as they make sales calls and contact clients. Supervisors then advise the new hires on ways to improve their interaction with clients. Employers may bring in consultants to lead formal training sessions when agents sell to a specialized market segment, such as automotive dealers or real estate professionals.

Advancement

Agents with proven leadership ability and a strong sales record may advance to supervisory and managerial positions, such as sales manager, account executive, and vice president of sales. Successful advertising sales agents may also advance to positions in other industries, such as corporate sales.

Important Qualities

Communication skills. Advertising sales agents must be persuasive during sales calls. In addition, they should listen to the client’s desires and concerns, and recommend an appropriate advertising package.

Initiative. Advertising sales agents must actively seek new clients, keep in touch with current clients, and expand their client base, in order to meet sales quotas.

Organizational skills. Agents work with many clients, each of whom may be at a different stage in the sales process. Agents must be well organized to keep track of their clients and potential clients.

Self-confidence. Advertising sales agents should be confident when calling potential clients (making cold calls). Because potential clients are often unwilling to commit on a first call, agents frequently must continue making sales calls, even if rejected at first.

What is the right job for my career path?

Tell us your goals and we'll match you with the right jobs to get there.

Average Salary$74,666
Job Growth Rate-2%

Advertising Sales Career Paths

Top Careers Before Advertising Sales

Cashier
8.3 %

Top Careers After Advertising Sales

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for an Advertising Sales

Advertising Sales in America make an average salary of $74,666 per year or $36 per hour. The top 10 percent makes over $88,000 per year, while the bottom 10 percent under $63,000 per year.
Average Salary
$74,666

Best Paying Cities

City
Average Salary
New York, NY
Salary Range61k - 102k$79k$79,323
Chicago, IL
Salary Range57k - 96k$75k$74,551
San Francisco, CA
Salary Range56k - 94k$73k$73,319
Baltimore, MD
Salary Range56k - 95k$73k$73,303
Wilmington, DE
Salary Range54k - 92k$71k$71,053
Columbus, OH
Salary Range54k - 91k$71k$70,748
$37k
$102k

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
Advertising Sales
Advertising Sales
Youth Advertising
Youth Advertising
01/21/2021
01/21/2021
$55,00001/21/2021
$55,000
Outside Advertising Sales
Outside Advertising Sales
BH Media
BH Media
12/15/2020
12/15/2020
$40,00012/15/2020
$40,000
Advertising & Marketing Sales-Virtual-&
Advertising & Marketing Sales-Virtual-&
Advertising & Marketing Group
Advertising & Marketing Group
11/16/2020
11/16/2020
$75,00011/16/2020
$75,000
Advertising & Marketing Sales-Virtual-&
Advertising & Marketing Sales-Virtual-&
Advertising & Marketing Group
Advertising & Marketing Group
11/14/2020
11/14/2020
$75,00011/14/2020
$75,000
Advertising & Marketing Sales-Virtual-&
Advertising & Marketing Sales-Virtual-&
Advertising & Marketing Group
Advertising & Marketing Group
11/11/2020
11/11/2020
$75,00011/11/2020
$75,000
See More Recent Salaries

Calculate your salary

Use Zippia's Salary Calculator to see how your pay matches up.

Advertising Sales Demographics

Gender

female

49.5 %

male

45.8 %

unknown

4.7 %

Ethnicity

White

72.6 %

Hispanic or Latino

13.9 %

Black or African American

6.6 %

Foreign Languages Spoken

Spanish

43.2 %

French

11.4 %

Portuguese

9.1 %
See More Demographics

Advertising Sales Education

Majors

Business
30.0 %
Marketing
10.1 %

Degrees

Bachelors

53.0 %

High School Diploma

14.2 %

Associate

12.8 %

Top Colleges for Advertising Saless

1. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

2. Bentley University

Waltham, MA • Private

In-State Tuition
$49,880
Enrollment
4,177

3. SUNY Farmingdale

Farmingdale, NY • Public

In-State Tuition
$8,306
Enrollment
9,394

4. New York University

New York, NY • Private

In-State Tuition
$51,828
Enrollment
26,339

5. University of Minnesota - Twin Cities

Minneapolis, MN • Public

In-State Tuition
$14,760
Enrollment
31,451

6. SUNY College at Plattsburgh

Plattsburgh, NY • Public

In-State Tuition
$8,369
Enrollment
5,229

7. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

8. Baylor University

Waco, TX • Private

In-State Tuition
$45,542
Enrollment
14,159

9. SUNY College of Technology at Alfred

Alfred, NY • Public

In-State Tuition
$8,570
Enrollment
3,721

10. Syracuse University

Syracuse, NY • Private

In-State Tuition
$51,853
Enrollment
14,759
See More Education Info
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For an Advertising Sales

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 13.0% of advertising sales listed new clients on their resume, but soft skills such as communication skills and initiative are important as well.

Best States For an Advertising Sales

Some places are better than others when it comes to starting a career as an advertising sales. The best states for people in this position are New York, Hawaii, Illinois, and Maryland. Advertising sales make the most in New York with an average salary of $79,031. Whereas in Hawaii and Illinois, they would average $75,956 and $74,465, respectively. While advertising sales would only make an average of $73,168 in Maryland, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Illinois

Total Advertising Sales Jobs:
1,215
Highest 10% Earn:
$119,000
Location Quotient:
1.43
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Rhode Island

Total Advertising Sales Jobs:
90
Highest 10% Earn:
$111,000
Location Quotient:
1.44
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. South Dakota

Total Advertising Sales Jobs:
154
Highest 10% Earn:
$103,000
Location Quotient:
3.65
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
View Full List

How Do Advertising Sales Rate Their Jobs?

Working as an Advertising Sales? Share your experience anonymously.
Rate
Do you work as an Advertising Sales?
Rate how you like work as Advertising Sales. It's anonymous and will only take a minute.
Rate

Top Advertising Sales Employers

1. Hill Holliday
4.0
Avg. Salary: 
$79,651
Advertising Saless Hired: 
17+
2. Gannett
4.2
Avg. Salary: 
$73,667
Advertising Saless Hired: 
7+
3. Star Tribune
3.7
Avg. Salary: 
$70,890
Advertising Saless Hired: 
6+
4. Sears Holdings
3.8
Avg. Salary: 
$76,821
Advertising Saless Hired: 
6+
5. Pennysaver
3.7
Avg. Salary: 
$76,670
Advertising Saless Hired: 
5+
6. Comcast
4.7
Avg. Salary: 
$77,016
Advertising Saless Hired: 
4+

Advertising Sales Videos

Updated October 2, 2020