Advertising sales demographics and statistics in the US
Advertising sales demographics research summary. Zippia estimates advertising sales demographics and statistics in the United States by using a database of 30 million profiles. Our advertising sales estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about advertising sales after extensive research and analysis:
- There are over 43,422 advertising sales currently employed in the United States.
- 52.2% of all advertising sales are women, while 47.8% are men.
- The average advertising sales age is 43 years old.
- The most common ethnicity of advertising sales is White (71.3%), followed by Hispanic or Latino (13.5%), Black or African American (6.1%) and Asian (4.6%).
- Advertising sales are most in-demand in Akron, OH.
- The transportation industry is the highest-paying for advertising sales.
- New York, NY pays an annual average wage of $88,301, the highest in the US.
- In 2022, women advertising sales earned 97% of what men earned.
- 10% of all advertising sales are LGBT.
- New York is the best state for advertising sales to live.
- Advertising sales are 74% more likely to work at private companies in comparison to public companies.
On this page
Advertising sales demographics by:
Advertising sales gender statistics
52.2% of advertising sales are women and 47.8% of advertising sales are men.
- Female, 52.2%
- Male, 47.8%
Advertising sales gender ratio
| Gender | Percentages |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
Advertising sales gender pay gap
Women earn 97¢ for every $1 earned by men
Male income
$73,160
Female income
$71,104
Advertising sales gender ratio over time
This data breaks down the percentage of men and women in advertising sales positions over time. Currently, 52.2% of advertising sales are female.
Advertising sales gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 44.10% | 55.90% |
| 2011 | 42.87% | 57.13% |
| 2012 | 43.34% | 56.66% |
| 2013 | 45.28% | 54.72% |
| 2014 | 47.75% | 52.25% |
| 2015 | 43.93% | 56.07% |
| 2016 | 44.56% | 55.44% |
| 2017 | 45.80% | 54.20% |
| 2018 | 42.11% | 57.89% |
| 2019 | 42.72% | 57.28% |
| 2020 | 42.82% | 57.18% |
| 2021 | 47.85% | 52.15% |
Advertising sales related jobs gender ratio
We compared advertising sales with similar job titles to see how gender ratios vary. As you can see, proprietary trader and floor trader have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Insurance Follow Up Representative | 11% | 89% |
| Insurance Verification Specialist | 11% | 89% |
| Commercial Lines Account Manager | 13% | 87% |
| Advertising Sales | 48% | 52% |
| Futures Trader | 94% | 6% |
| Floor Trader | 95% | 5% |
| Proprietary Trader | 96% | 4% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Advertising sales demographics by race
The most common ethnicity among advertising sales is White, which makes up 71.3% of all advertising sales. Comparatively, 13.5% of advertising sales are Hispanic or Latino and 6.1% of advertising sales are Black or African American.
- White, 71.3%
- Hispanic or Latino, 13.5%
- Black or African American, 6.1%
- Asian, 4.6%
- Unknown, 4.1%
- American Indian and Alaska Native, 0.4%
Advertising sales race
| Advertising sales race | Percentages |
|---|---|
| White | 71.3% |
| Hispanic or Latino | 13.5% |
| Black or African American | 6.1% |
| Asian | 4.6% |
| Unknown | 4.1% |
| American Indian and Alaska Native | 0.4% |
Advertising sales race and ethnicity over time
See how advertising sales racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Advertising sales race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.32% | 7.56% | 4.18% | 12.44% |
| 2011 | 73.77% | 9.57% | 3.43% | 11.58% |
| 2012 | 72.72% | 8.60% | 4.21% | 12.32% |
| 2013 | 71.30% | 9.87% | 3.57% | 12.84% |
| 2014 | 70.78% | 8.98% | 4.02% | 14.17% |
| 2015 | 74.91% | 8.03% | 3.99% | 11.01% |
| 2016 | 70.75% | 8.33% | 4.87% | 13.42% |
| 2017 | 72.33% | 8.95% | 3.90% | 13.63% |
| 2018 | 72.81% | 6.53% | 5.06% | 13.77% |
| 2019 | 74.23% | 6.80% | 4.13% | 12.48% |
| 2020 | 70.60% | 7.21% | 4.91% | 12.66% |
| 2021 | 71.29% | 6.06% | 4.60% | 13.54% |
Advertising sales wage gap by race
According to our data, asian advertising sales have the highest average salary compared to other ethnicities. Black or african american advertising sales have the lowest average salary at $66,829.
| Ethnicity | Salary |
|---|---|
| Unknown | $76,162 |
| White | $73,748 |
| Black or African American | $66,829 |
| Asian | $76,186 |
| Hispanic or Latino | $73,290 |
Average advertising sales age
See how the average age of advertising sales varies based on ethnicity and gender.
Male
Female
Advertising sales age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 36.5 | 45 |
| White | 44 | 44 |
| Black or African American | 47.5 | 39.5 |
| Asian | 42 | 36 |
| Hispanic or Latino | 35 | 34 |
Advertising sales age breakdown
The average age of advertising sales is 40+ years years old, representing 58% of the advertising sales population.
Advertising sales age breakdown
| Advertising Sales Years | Percentages |
|---|---|
| 40+ years | 58% |
| 30-40 years | 25% |
| 20-30 years | 17% |
Advertising sales educational attainment
The most common degree for advertising sales is bachelor's degree, with 66% of advertising sales earning that degree. The second and third most common degree levels are associate degree degree at 16% and associate degree degree at 8%.
- Bachelor's, 66%
- Associate, 16%
- High School Diploma, 8%
- Master's, 6%
- Other Degrees, 4%
Advertising sales by degree level
| Advertising sales degree | Percentages |
|---|---|
| Bachelor's | 66% |
| Associate | 16% |
| High School Diploma | 8% |
| Master's | 6% |
| Other Degrees | 4% |
Advertising sales jobs you might like
Advertising sales wage gap by degree level
According to the data, advertising sales with a Bachelor's degree earn more than those without, at $76,786 annually. With a High School Diploma degree, advertising sales earn a median annual income of $67,974 compared to $67,481 for advertising sales with an Associate degree.
| Education | Salary |
|---|---|
| High School Diploma or Less | $67,974 |
| Bachelor's Degree | $76,786 |
| Some College/ Associate Degree | $67,481 |
Advertising sales employment statistics
Most advertising sales work for a private in the media industry.
Company size where advertising sales work
Below, you can see the size of companies where advertising sales work.
Advertising sales jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 11% |
| 50 - 100 employees | 20% |
| 100 - 500 employees | 24% |
| 500 - 1,000 employees | 14% |
| 1,000 - 10,000 employees | 17% |
| > 10,000 employees | 14% |
Advertising sales jobs by company type
Employees with the advertising sales job title have their preferences when it comes to working for a company. For instance, most advertising sales prefer to work at private companies over public companies.
Advertising sales jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 21% |
| Private | 74% |
| Government | 3% |
Advertising sales jobs by industry
The most common industries for advertising sales are media, retail and professional.
Advertising sales industry statistics
| Industry | Percentages |
|---|---|
| Media | 37% |
| Fortune 500 | 9% |
| Retail | 8% |
| Professional | 7% |
| Manufacturing | 6% |
| Telecommunication | 5% |
| Technology | 4% |
| Internet | 3% |
| Transportation | 3% |
| Finance | 3% |
| Government | 3% |
| Real Estate | 3% |
| Construction | 2% |
| Health Care | 2% |
| Education | 2% |
| Hospitality | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Start-up | 1% |
| Non Profits | 1% |
| Insurance | 1% |
| Energy | 1% |
Advertising sales turnover and employment statistics
Advertising sales unemployment rate over time
The unemployment rate for advertising sales between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Advertising sales unemployment rate by year
| Year | Advertising sales unemployment rate |
|---|---|
| 2010 | 10.75% |
| 2011 | 9.07% |
| 2012 | 9.13% |
| 2013 | 8.77% |
| 2014 | 7.24% |
| 2015 | 5.24% |
| 2016 | 4.09% |
| 2017 | 3.99% |
| 2018 | 4.06% |
| 2019 | 3.75% |
| 2020 | 7.25% |
| 2021 | 7.44% |
Average advertising sales tenure
The average advertising sales stays at their job for 1-2 years, based on the 1,445 advertising sales resumes in Zippia's database.
Advertising sales tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 23% |
| 1-2 years | 37% |
| 3-4 years | 15% |
| 5-7 years | 11% |
| 8-10 years | 5% |
| 11+ years | 10% |
Advertising sales LGBT ratio compared to similar jobs
Review the percent of advertising sales that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Senior Energy Market Coordinator | 5.13% | 18,970 |
| Market Maker | 5.67% | 17,618 |
| Insurance Counselor | 6.79% | 63,575 |
| Advertising Sales | 9.53% | - |
| Travel Manager | 17.39% | 4,078 |
Similar advertising sales jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Senior Energy Market Coordinator | 5.13% | 18,970 |
| Market Maker | 5.67% | 17,618 |
| Insurance Counselor | 6.79% | 63,575 |
| Travel Manager | 17.39% | 4,078 |
Foreign languages spoken by advertising sales
The most common foreign language among advertising sales is Spanish at 43.2%. The second-most popular foreign language spoken is French at 11.4% and Portuguese is the third-most popular at 9.1%.
- Spanish, 43.2%
- French, 11.4%
- Portuguese, 9.1%
- German, 9.1%
- Chinese, 4.5%
- Other, 22.7%
Advertising sales languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 43.2% |
| French | 11.4% |
| Portuguese | 9.1% |
| German | 9.1% |
| Chinese | 4.5% |
| Other | 22.7% |
