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Advertising sales skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Marthinus JC van Loggerenberg,

Marthinus JC van Loggerenberg

Below we've compiled a list of the most critical advertising sales skills. We ranked the top skills for advertising sales based on the percentage of resumes they appeared on. For example, 19.8% of advertising sales resumes contained media sales as a skill. Continue reading to find out what skills an advertising sales needs to be successful in the workplace.

15 advertising sales skills for your resume and career

1. Media Sales

Here's how advertising sales use media sales:

Key account management - Print and digital multimedia sales - New business development - Consultative sales to multi-level business owners and professionals
Increased annual sales revenue by 20% through print and electronic media sales, webinar sponsorships and events.

2. Business Relationships

Here's how advertising sales use business relationships:

Maintain and expand strong business relationships with key decision makers and business owners.
Generated high volume sales growth in revenues developed lasting business relationships.

3. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how advertising sales use business development:

Contributed business development expertise to Owner and management group to accelerate performance in growing agency.
Help organize business development plans.

4. Newspapers

Here's how advertising sales use newspapers:

Collected advertisements from companies and private persons and forwarded to different newspapers.
Call newspapers in the area needed to place advertising.

5. SEO

Here's how advertising sales use seo:

Facilitated search engine marketing (SEM) and optimization (SEO) of the Car Loans Express brand.
Posted advertisements on Craigslist, eBay, Back Page, SEO, and all social media sites.

6. Real Estate

Real estate is land that has buildings on it. This kind of property consists of permanent improvements either natural or man-made, which include, houses, fences, bridges, water trees, and minerals. There are 4 types of real estate namely; residential real estate, commercial real estate, industrial real estate, and vacant land.

Here's how advertising sales use real estate:

Promote sales to brokers and other real estate professionals, and collaborate with internal staff in creating advertising plans.
Serviced all inbound calls for Classified Real Estate, Auctions, Antiques, Estate Sales and Recruitment.

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7. ROI

Here's how advertising sales use roi:

Campaign ROI analysis and reporting Analyze client's needs and effectively deliver value-added solutions.
Provide cogent analysis of effectiveness and ROI of marketing solutions.

8. Client Relationships

Here's how advertising sales use client relationships:

Up selling products and maintaining client relationships.
Establish and maintain new client relationships.

9. Sales Presentations

Here's how advertising sales use sales presentations:

Maintained accurate & creative ad designs, sales presentations, production reports, sales correspondence, proposals and contracts.
Researched the current market in Tucson to stay informed and give superior sales presentations.

10. Sales Revenue

Here's how advertising sales use sales revenue:

Increased sales revenue by developing and implementing promotions.
Established and maintained accounts on a weekly basis, leading to higher sales revenues and up selling additional services.

11. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how advertising sales use cold calls:

Started new book by cold calling on prospective businesses, setting up distribution schedules, following sale from start to finish.
Prospect and cold call via telephone and door-to-door to sell digital advertising on video display screens placed in high traffic locations.

12. Trade Shows

Here's how advertising sales use trade shows:

Project Management, Market Research, Customer Service, Networking, Training Classes, Attending Trade Shows, Conducting Seminars Customer Magnetism
Prepare client presentations and coordinate promotional activities including trade shows, newsletters and mailings.

13. Sales Territory

Here's how advertising sales use sales territory:

Generated new business and developed sales territory through prospecting, cold calling, and researching potential clients.
Utilized selling skills to grow sales territory by $50,000 per year in last three years.

14. Sales REP

Here's how advertising sales use sales rep:

Served as an Outside Sales Representative answering to advertising clients in my assigned territory.
Achieved sales representative revenue goals while completing supervisory duties.

15. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how advertising sales use sem:

Vended advertising for Verizon Yellow Page and Google SEM marketing from small -large business owners throughout the metro area.
Advised and installed marketing campaigns for clients through SEM, PPC, digital video and print advertising.

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What skills help Advertising Sales find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What soft skills should all advertising saleses possess?

Marthinus JC van Loggerenberg

Assistant Professor of Advertising, University of San Francisco

-Excellence in communication
-Empathy and collaboration
-Holistic (or systemic) as well as analytical thinking
-Organizational skills that include prioritization and time management
-Confidence, charisma, showing ambition, and leadership
3. What hard/technical skills are most important?

What skills stand out on advertising sales resumes?

Marthinus JC van Loggerenberg

Assistant Professor of Advertising, University of San Francisco

-Objective observation towards problem-solving and building tangible value
-Conceptual thinking and planning towards practical implementation
-Specialist skills in a very particular area of an advertising discipline landing credibility

What hard/technical skills are most important for advertising saleses?

Marthinus JC van Loggerenberg

Assistant Professor of Advertising, University of San Francisco

It really depends on the individual's field of expertise, but in general, I would say:

-Strategic planning skills that include sales strategy
-Market research and analysis, in particular, consumer behavior analysis
-Marketing expertise (or excellent understanding) in areas like SEO, lead generation, PPC, content creation, social media, etc.
-Value and process improvement, especially in the digital media space
-Computer skills to create marketing reports, ad mockups, and presentations (includes likes of MS Office, Adobe Photoshop or Illustrator, etc.)

What advertising sales skills would you recommend for someone trying to advance their career?

Frederik Beuk

Associate Professor of Marketing, University of Akron

Digital Literacy and AI are obviously on everybody's mind. The benefit for early career professionals is that these are skills they can use to differentiate themselves from more established professionals. Embrace these tools. At the same time, being an authentic storyteller that helps buyers envision the potential of your solutions can be an extremely powerful skill.

What type of skills will young advertising saleses need?

Mollie Rosen

Executive Vice President - Member Engagement & Development, 4A's

In today's world, in some ways, character traits are more important than specific lessons or skills learned. The creative nature of our industry necessitates having people who are insatiably curious, demonstrate a passion for the industry, and have the ability to adapt in a fast-paced, constantly evolving industry. We need people who can embrace change and find opportunities.

What technical skills for an advertising sales stand out to employers?

Dr. Matteo Cantarello Ph.D.

Visiting Assistant Professor of Hispanic Studies, William & Mary

Programming has become an asset within the humanities, too. Even though hires of digital humanists are still limited in number (at least within my discipline), they are probably destined to increase in the near future. Also, flexibility and versatility with respect to teaching are also highly marketable. Any candidate who has experience with in-person, hybrid, and online courses and who has degrees, titles, and certificates that demonstrate that is extremely appreciated on the academic job market.

Do you want to know more?

List of advertising sales skills to add to your resume

The most important skills for an advertising sales resume and required skills for an advertising sales to have include:

Media Sales
Business Relationships
Business Development
Newspapers
SEO
Real Estate
ROI
Client Relationships
Sales Presentations
Sales Revenue
Cold Calls

Trade Shows
Sales Territory
Sales REP
SEM
Account Management
Market Research
Web Site
Photoshop
Facebook
Sales Training
Search Engine Marketing

Promotional Materials
Indesign
PowerPoint
Search Engine
Customer Relations
Business Sales
Sales Contracts
Copywriting
Local Newspapers
Radio Station
Sales Volume

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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