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What does an advertising sales do?

Updated January 8, 2025
6 min read

An advertising sales agent is responsible for offering advertising services for the clients to boost their brand image and target potential customers on various media platforms. Advertising sales agents coordinate with the advertising team to strategize techniques in building their market presence by analyzing the current industry trends. They negotiate contracts with the clients and inform them of the business plans to help them increase revenues to achieve their long-term goals and objectives. An advertising sales agent must have excellent communication and organizational skills, especially in handling clients' requests and creating advertisement samples for their review.

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Advertising sales responsibilities

Here are examples of responsibilities from real advertising sales resumes:

  • Operate Salesforce and manage opportunities accordingly.
  • Present an advertisement solution with an attainable ROI.
  • Account analysis and preparation, assessing customer needs, and preparation of professional sales recommendations tailor to each customer s business.
  • Educate business owners on search engines (yahoo, google, etc . )

Advertising sales skills and personality traits

We calculated that 20% of Advertising Sales are proficient in Media Sales, Business Relationships, and Business Development. They’re also known for soft skills such as Communication skills, Initiative, and Customer-service skills.

We break down the percentage of Advertising Sales that have these skills listed on their resume here:

  • Media Sales, 20%

    Key account management - Print and digital multimedia sales - New business development - Consultative sales to multi-level business owners and professionals

  • Business Relationships, 12%

    Maintain and expand strong business relationships with key decision makers and business owners.

  • Business Development, 10%

    Contributed business development expertise to Owner and management group to accelerate performance in growing agency.

  • Newspapers, 10%

    Collected advertisements from companies and private persons and forwarded to different newspapers.

  • SEO, 10%

    Facilitated search engine marketing (SEM) and optimization (SEO) of the Car Loans Express brand.

  • Real Estate, 6%

    Promote sales to brokers and other real estate professionals, and collaborate with internal staff in creating advertising plans.

Most advertising sales use their skills in "media sales," "business relationships," and "business development" to do their jobs. You can find more detail on essential advertising sales responsibilities here:

Communication skills. The most essential soft skill for an advertising sales to carry out their responsibilities is communication skills. This skill is important for the role because "advertising sales agents must be persuasive during sales calls." Additionally, an advertising sales resume shows how their duties depend on communication skills: "maintained an open line of communication between outside sales representatives and management. "

Initiative. Another soft skill that's essential for fulfilling advertising sales duties is initiative. The role rewards competence in this skill because "advertising sales agents must actively seek new clients, keep in touch with current clients, and expand their client base, in order to meet sales quotas." According to an advertising sales resume, here's how advertising sales can utilize initiative in their job responsibilities: "increased brand awareness through participation in community organizations conducted sales development initiatives to establish positive customer relationships identified qualified commercial leads"

See the full list of advertising sales skills

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Compare different advertising sales

Advertising sales vs. Sales development representative

A sales development representative qualifies leads at the sales funnel's initial stages. Sales development representatives need to conduct research for prospective clients and qualify the leads before handing them to the sales team. They develop sales strategies to attract buyers or solicit potential customers. They need to build relationships with their customers to determine their needs and qualify the viability of interests to drive sales. Also, they collaborate with the sales executives making certain that corporate targets and goals are met.

We looked at the average advertising sales salary and compared it with the wages of a sales development representative. Generally speaking, sales development representatives are paid $21,735 lower than advertising sales per year.While their salaries may differ, the common ground between advertising sales and sales development representatives are a few of the skills required in each roleacirc;euro;trade;s responsibilities. In both careers, employee duties involve skills like business relationships, business development, and seo.

While similarities exist, there are also some differences between advertising sales and sales development representative. For instance, advertising sales responsibilities require skills such as "media sales," "newspapers," "real estate," and "roi." Whereas a sales development representative is skilled in "sdr," "lead generation," "customer service," and "account executives." This is part of what separates the two careers.

Sales development representatives really shine in the start-up industry with an average salary of $54,512. Comparatively, advertising sales tend to make the most money in the transportation industry with an average salary of $72,801.sales development representatives tend to reach similar levels of education than advertising sales. In fact, sales development representatives are 1.6% less likely to graduate with a Master's Degree and 0.1% less likely to have a Doctoral Degree.

Advertising sales vs. Sales representative internship

In a sales representative internship, an intern's duties depend on the directives of a supervising staff or manager. Typically, they are responsible for gaining industry insights while performing clerical tasks such as preparing and processing documents, greeting visitors, disseminating and organizing files, and running errands as needed. They may also participate in communicating with clients through calls and appointments to offer products and services, ensuring client satisfaction. Furthermore, as an intern, it is essential to familiarize and abide by the company's policies and regulations, including its vision and mission.

On average, sales representative interns earn a $38,683 lower salary than advertising sales a year.Only some things about these jobs are the same. Take their skills, for example. Advertising sales and sales representative interns both require similar skills like "client relationships," "sales presentations," and "cold calls" to carry out their responsibilities.

Each career also uses different skills, according to real advertising sales resumes. While advertising sales responsibilities can utilize skills like "media sales," "business relationships," "business development," and "newspapers," sales representative interns use skills like "customer service," "kids," "sales process," and "outbound calls."

In general, sales representative interns achieve similar levels of education than advertising sales. They're 0.2% less likely to obtain a Master's Degree while being 0.1% more likely to earn a Doctoral Degree.

Advertising sales vs. Sales and marketing internship

In a sales and marketing internship, one of the primary duties is to assist in marketing-related tasks under a manager's supervision. The responsibilities will vary depending on the orders or directives given. However, they will mostly revolve around conducting research and analysis, preparing reports and presentations, participating in meetings, sharing insights, identifying opportunities, and developing resource materials such as surveys and polls. There are also instances where an intern must manage social media accounts to improve brand awareness and improve client relationships.

An average sales and marketing internship eans a lower salary compared to the average salary of advertising sales. The difference in salaries amounts to sales and marketing interns earning a $30,970 lower average salary than advertising sales.By looking over several advertising sales and sales and marketing interns resumes, we found that both roles require similar skills in their day-to-day duties, such as "media sales," "business development," and "seo." But beyond that, the careers look very different.

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, an advertising sales is likely to be skilled in "business relationships," "newspapers," "real estate," and "roi," while a typical sales and marketing internship is skilled in "digital marketing," "social media marketing," "phone calls," and "instagram."

Most sales and marketing interns achieve a similar degree level compared to advertising sales. For example, they're 0.9% less likely to graduate with a Master's Degree, and 0.1% less likely to earn a Doctoral Degree.

Advertising sales vs. Sales internship

Sales internship is a program that requires work in the business and sales development. Sales interns work as assistants to managers and senior staff. Their duties and responsibilities are administrative. They do research, send emails, update records, and make calls. It is their job to maintain good client relationships. They observe the process and other details related to sales. Also, they help in identifying and tracking sales leads, evaluating success, and generating sales reports.

Sales interns average a lower salary than the annual salary of advertising sales. The difference is about $38,779 per year.According to resumes from advertising sales and sales interns, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "media sales," "business development," and "client relationships. "

Even though a few skill sets overlap between advertising sales and sales interns, there are some differences that are important to note. For one, an advertising sales might have more use for skills like "business relationships," "newspapers," "seo," and "real estate." Meanwhile, some responsibilities of sales interns require skills like "customer service," "sales intern," "crm," and "work ethic. "

In general, sales interns earn the most working in the technology industry, with an average salary of $36,889. The highest-paying industry for an advertising sales is the transportation industry.In general, sales interns hold similar degree levels compared to advertising sales. Sales interns are 0.6% less likely to earn their Master's Degree and 0.2% less likely to graduate with a Doctoral Degree.

Types of advertising sales

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.