How to hire an advertising sales manager

How to hire an advertising sales manager, step by step

Here's a step-by-step advertising sales manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an advertising sales manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new advertising sales manager
• Step 8: Go through the hiring process checklist

What does an advertising sales manager do?

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1. Identify your hiring needs

   First, determine the employments status of the advertising sales manager you need to hire. Certain advertising sales manager roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them an advertising sales manager to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire an advertising sales manager that fits the bill.

   This list shows salaries for various types of advertising sales managers.

   Type of Advertising Sales Manager	Description	Hourly rate
   Advertising Sales Manager	Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.	$18-61
   Product Manager/Sales	A sales product manager is responsible for monitoring the sales performance of a specific product and ensuring that the marketing strategies adhere to market standards and client requirements. Sales product managers work closely with the marketing and public relations team to enhance the product's brand image on various market platforms to reach the target audience... Show more	$36-75
   Sales And Marketing Manager	Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business... Show more	$20-74

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Media Sales
   • Revenue Growth
   • Business Development
   • Account Executives
   • Sales Strategies
   • Sales Presentations
   • Sales Management
   • Sales Territory
   • Sales Reps
   • Client Relationships
   • Sales Revenue
   • Account Management
   • SEO
   • Cold Calls

   Check all skills

   Responsibilities:

   • Collaborate with health care providers to utilize cutting-edge DNA technology and manage patients as individuals with specific metabolic processes.
   • Create plan for clients to maximize SEO and to help maximize search results in Google searches.
   • Develop market strategies for clients regarding terms, exposure and ROI on the varied campaigns and locations utilize.
   • Study, train and present past and present client campaigns to help maximize ROI for continuing and future campaigns.
   • Implement an advertising online database system access by all EMD regions and labels to monitor and administer their co-op advertising programs.
   • Channele marketing through the establishment of international distributors servicing Mexico (Hermosillo, Mexicali, and Tijuana) and Korea.

   More advertising sales manager duties

3. Make a budget

   Including a salary range in the advertising sales manager job description is a good way to get more applicants. An advertising sales manager salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for an advertising sales manager in North Dakota may be lower than in Oregon, and an entry-level engineer typically earns less than a senior-level advertising sales manager. Additionally, an advertising sales manager with lots of experience in the field may command a higher salary as a result.

   Average advertising sales manager salary

   $70,784yearly

   $34.03 hourly rate

   ---

   Entry-level advertising sales manager salary

   $38,000 yearly salary

   Updated December 19, 2025

   Average advertising sales manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$99,575	$48
   2	New York	$96,280	$46
   3	New Jersey	$91,602	$44
   4	District of Columbia	$90,233	$43
   5	Illinois	$85,534	$41
   6	Virginia	$80,728	$39
   7	Texas	$74,349	$36
   8	Washington	$73,960	$36
   9	Missouri	$69,727	$34
   10	Nebraska	$69,374	$33
   11	Ohio	$69,137	$33
   12	North Carolina	$68,999	$33
   13	Kentucky	$68,306	$33
   14	Iowa	$67,258	$32
   15	Kansas	$63,359	$30
   16	Florida	$62,769	$30

   Average advertising sales manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Amazon	$128,278	$61.67	163
   2	Taboola	$78,543	$37.76	3
   3	Walmart	$76,346	$36.70	38
   4	SmithBucklin	$73,806	$35.48
   5	PQ Systems	$71,861	$34.55
   6	OfferUp	$71,843	$34.54
   7	qbeats	$71,651	$34.45
   8	Time Warner Cable Enterprises LLC	$70,855	$34.06
   9	Comcast	$69,618	$33.47	168
   10	WKYU	$56,154	$27.00
   11	Spectrum	$55,506	$26.69
   12	The Des Moines Register	$33,736	$16.22

4. Writing an advertising sales manager job description

   An advertising sales manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of an advertising sales manager job description:

   Advertising sales manager job description example

   • Bachelor's degree or higher in business, marketing or related field, or equivalent work experience
   • Three to five years of experience with at least 2-3 years in management in a print and multimedia advertising environment

   
   

   Work Experience and Minimum Requirements:

   • Requires a leader with strong managerial, sales, marketing, and finance skills
   • Proven background in creatively developing profitable sales and marketing programs to grow advertising across communications platforms is a must
   • Proven track record of profitably delivering new and integrated programs (print, tv, digital) is required
   • Strong direct sales and marketing skills required
   • Strong ability to work independently and self-motivate as well as lead sales team members in both remote and onsite settings
   • Excellent verbal, written communication, presentation and customer relations skills, with ability to connect with clients over the phone
   • Entrepreneurial spirit, ability to think creatively with an eye for achieving business goals
   • Proficiency in Microsoft Office, Word, Excel, Power Point and Outlook required

   
   

   Testing:

   • Drug screening

   
   

   Physical Requirements:

   Persons performing service in this position classification may routinely exert up to 25 pounds of force to lift, carry, push, pull, or otherwise move objects. This type of work will involve regular walking or standing for extended periods of time. It may involve stooping or bending. Handling and working with various materials and objects are important aspects of this job.

   All employees must be fully vaccinated (and boosted, if applicable) for COVID and must present proof of the same before commencing work.

   Reasonable accommodations may be made to enable a person to perform the essential functions of the job.

   
   

   
   

   Riverbay Corporation is an Equal Opportunity/Affirmative Action Employer.

   
   

   Copy this example

   

5. Post your job

   There are a few common ways to find advertising sales managers for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your advertising sales manager job on Zippia to find and recruit advertising sales manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Recruiting advertising sales managers requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new advertising sales manager

   Once you've selected the best advertising sales manager candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new advertising sales manager. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire an advertising sales manager?